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Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

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Pros:

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Cons:

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Hootsuite ratings

Average score

Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Likelihood to recommend

8.0/ 10

Hootsuite has an overall rating of 4.4 out of 5 stars based on 3,791 user reviews on Capterra.

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Filter reviews (3,791)

Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Productivity to the max

4.0 7 months ago

Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.

Pros:

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons:

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.

Steven
Digital Communications Manager in Australia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Solid, dependable social media management tool

5.0 4 months ago

Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

A.
Entrepreneur in US
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Less than favorable customer service...

3.0 4 months ago

Comments: For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.

Pros:

I liked the Hootsuite calendar tools and the ability to streamline my social media activity.

Cons:

Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.

Jason
Owner in US
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Powerful, Time-Saving Social Media Solution for Serious Users

4.0 3 months ago

Comments: Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

Pros:

The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

Cons:

The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

Aaron
Account Director in US
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust social media management with a price tag.

4.0 5 months ago

Comments: Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

Pros:

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons:

The cost was high, starting at $99 per month, that is why we changed to another service.

Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

If only it were cheaper!

5.0 4 months ago

Comments: Easy to use and does exactly what it describes.

Pros:

Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

Cons:

The price. €99 per month is a lot of money.

Bryan
Marketing Director in US
Hospitality, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Social Tool for smaller businesses

4.0 5 months ago

Comments: Enjoy the platform and used it pretty frequently.

Pros:

I like that it has a lot a features without costing as much as others

Cons:

There are still some features lacking like reporting, listening, etc.

John
Manager in US
Telecommunications, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Hooray for Hoosuite!

4.0 6 months ago

Comments: It has been a very positive experience and I would recommend using Hootsuite.

Pros:

Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.

Cons:

There were some price increases when social media companies updated.

London
CEO in US
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Demo review

4.0 5 months ago

Pros:

I liked it ease of use and the scheduling content calendar.

Cons:

I didn’t like the cost compared to the number of social accounts integrated.

Jeb
Jeb
Project Manager in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software for managing Social Media

5.0 8 months ago

Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Pros:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Cons:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Craig
Marketing and PR Manager in US
Nonprofit Organization Management, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

This Great Product Makes Life Easier

4.0 last year

Comments: I really enjoy Hootsuite. Inserting a video/image and then writing some content for whichever accounts you select, and it's done! No more getting up on Christmas morning and logging into my laptop to post Merry Christmas. It just happens on its own!

Pros:

I love the fact that I can add my social media platforms to the system and pick and choose which ones I want to use for a posting. Then I can schedule things for months easily! I wish it was cheaper, but it is comparable to other services that are out there. I would highly recommend it!

Cons:

One thing that aggravates me is that my Instagram account seems to become disconnected on a regular basis. Just IG, none of the others. It's easy to fix, but just an unnecessary hiccup.

Hanane
Freelance in Morocco
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

The best option

5.0 last year

Comments: The application is more than wonderful .It's one of the best experiences I've ever had and it's still

Pros:

It is easy to use and offers users a set of options for using external applications in addition to purely settings

Cons:

One of its services does not have the phone support feature

Joel
Photographer in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Program for Social Media Management

4.0 7 months ago

Comments: Have been using Hootsuite for over 4 years now and really enjoy the platform as a whole. The analytics are not only precise but also have a great visual style to them which makes it a good addition for presentations to other members of the team.

Pros:

I really appreciate that Hootsuite runs seamlessly between different platforms. You can manage multiple platforms from the same account and it makes management for social media so much easier.

Cons:

It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely.

Simon
Manager in UK
Computer Hardware, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Automated Software

5.0 9 months ago

Comments: great software, lots of functions not being used yet but the staff who dont use nothing but the insta app now love hootsuite

Pros:

Give the team more time to plan for future marketing, having it all on a calender ready to post is so much more organised. Feedback data from campaigns is amazing and shows us exactly how successful certain posts were

Cons:

Costings I think are a bit high however the time it is saving could prob justify this

Shelmith
Admin Virtual Assistant in Kenya
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Hootsuite, the Best Social Media Management Tool

5.0 last year

Comments: This is a wonderful tool that has made my social media workflow a breeze, I can create content, plan and schedule even a month's worth of content and this makes my work easy.

Pros:

I like the easy-to-use interface. It's user-friendly and everyone can be able to use it.

Cons:

Everything is amazing about Hootsuite, no complaints. I highly recommend the software to all social media users.

Donald
Executive Technical Director in US
Construction, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hootsuite Review by D.Okoroike

4.0 7 months ago

Pros:

Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.

Cons:

Unavailability of free plan is the only issue with Hootsuite.

Dylan
Dylan
Administrative Assistant in UK
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Social media marketing on auto-pilot

5.0 last year

Comments: While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.

Pros:

Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.

Cons:

Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.

Emily
Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform for managing multiple accounts

5.0 3 months ago

Comments: Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts.

Pros:

As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once

Cons:

Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey.

Heather
Administrative Assistant in US
Libraries, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy-to-use one-stop social media marketing platform - but moving out of budget range

4.0 last year

Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Pros:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Cons:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

Alaaeddine
Customer services in Algeria
Banking, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing app!! The best of social media managment !

4.0 last year

Comments: Enjoy every moment ,Beneficial for efficient social media management, content scheduling, and analytics.

Pros:

Centralized social media management, scheduling capabilities, and analytics tools, streamlining their online presence and engagement.

Cons:

the learning curve, pricing, or specific feature limitations. It depends on individual needs and expectations.

Crystal
Founder in US
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Save Time Posting On Social Media

5.0 5 months ago

Comments: I enjoyed having the program because it saved me so much time on creating and managing my many social networks.

Pros:

I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.

Cons:

I did not like the pricing and it was confusing at first for me.

Judah
Engineering Manager in US
Airlines/Aviation, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

THE tool for employee social media ambassadors

4.0 5 months ago

Pros:

Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

Cons:

Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

Krystle
Accounts Receivable Specialist in US
Accounting, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Hootsuite great tool, get the upgraded plan

4.0 3 months ago

Comments: It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content

Pros:

It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now.

Cons:

You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram.

Verified Reviewer
Verified LinkedIn User
Broadcast Media, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Feature rich but heavy

4.0 11 months ago

Pros:

Hootsuite made managing multiple brands simpler with its scheduling calendar that gave an overview of the scheduled posts on each platform. Analytics for each platform was more than sufficient for reporting page growth, user engagement, and video views.

Cons:

Navigating through the web app uses up a lot of the browser's resources, causing the overall experience to feel heavy. While it's overall relatively reliable, uploading large files for posts can cause everything to come to a halt, while you hope the upload is successful or having to try again.

Nathalie
Proprietor and Creator in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Hootsuite Is An Entrepreneur's Dream!

5.0 11 months ago

Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!

Pros:

I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!

Cons:

I have no complaints about Hootsuite. I am loving the experience.