---
description: Discover the benefits and disadvantages of Sprout Social.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Sprout Social Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Reputation Management Software](/directory/30750/reputation-management/software) > [Sprout Social](/software/121447/sprout-social)

# Sprout Social

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> Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands.
> 
> Verdict: Rated **4.4/5** by 606 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 606 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sprout Social
- **Location**: Chicago, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It is available across four pricing plans, outlined below:&#10;Standard: $199 per user/month (billed annually) &#10;Professional: $299 per user/month (billed annually) &#10;Advanced: $399 per user/month (billed annually) &#10;Enterprise: Contact Sprout Social for pricing details.&#10;&#10;A 30-day free-trial is also available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, Italian, Spanish
- **Available Countries**: Australia, Austria, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Malta, New Zealand, Norway, Portugal, Sweden, Switzerland, United Kingdom, United States

## Features

- @mentions
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Automated Publishing
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customisable Reports
- Dashboard
- Data Visualisation
- Engagement Tracking
- Feedback Management
- Keyword Filtering
- Keyword Tracking
- Layout & Design
- Monitoring
- Multi-Account Management
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Negative Feedback Management
- Performance Metrics
- Post Scheduling
- Publish Scheduling
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Task Management
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management

... and 1 more features

## Integrations (31 total)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox Business
- Feedly
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal

... and 16 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.co.uk/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews)
2. [Instagram](https://www.capterra.co.uk/software/210721/instagram) — 4.7/5 (5145 reviews)
3. [Snapchat for Business](https://www.capterra.co.uk/software/210733/snapchat) — 4.6/5 (1134 reviews)
4. [Meta for Business](https://www.capterra.co.uk/software/213257/facebook) — 4.4/5 (2372 reviews)
5. [Zoho Social](https://www.capterra.co.uk/software/159351/zoho-social) — 4.7/5 (3394 reviews)

## Reviews

### "Sprout Social" — 4.0/5

> **Richard** | *29 October 2025* | Information Technology & Services | Recommendation rating: 6.0/10
> 
> **Pros**: Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content.
> 
> **Cons**: Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience.
> 
> Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too.

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### "Research the value against competitors" — 4.0/5

> **Andy** | *23 September 2024* | Primary/Secondary Education | Recommendation rating: 4.0/10
> 
> **Pros**: The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.
> 
> **Cons**: Very expensive with other products on the market.
> 
> After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it.

-----

### "Great tool for business who do a lot of social content" — 5.0/5

> **Joe** | *23 November 2024* | Hospitality | Recommendation rating: 8.0/10
> 
> **Pros**: Loved this tool, very easy to use and great insights into our socials performance
> 
> **Cons**: The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink

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### "Sprout Will Superpower Your Social" — 5.0/5

> **Zach** | *22 February 2026* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. &#10;&#10;Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social.
> 
> **Cons**: The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization.
> 
> Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool.

-----

### "We love it\! Great product\!" — 5.0/5

> **Jeff** | *16 September 2025* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need.
> 
> **Cons**: There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product.
> 
> It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/121447/sprout-social)

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