---
description: Discover the benefits and disadvantages of Microsoft Advertising.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Microsoft Advertising Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Microsoft Advertising](/software/1019345/microsoft-advertising)

# Microsoft Advertising

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> Optimize your paid search advertising campaigns. Connect with your potential customers using audience, product and search solutions.
> 
> Verdict: Rated **3.7/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Microsoft Advertising?

Small Businesses
Midsized Businesses
Enterprises
Global advertisers

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 10 Reviews |
| Ease of Use | 3.4/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.3/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Microsoft
- **Location**: Redmond, US
- **Founded**: 1975

## Commercial Context

- **Pricing Details**: Pricing is available on a pay per click basis.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Advertising Management
- Audience Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Click Tracking
- Dashboard
- Data Import/Export
- Engagement Tracking
- Keyword Research Tools
- Keyword Tracking
- Lead Capture
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Reporting & Statistics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- Chat

## Category

- [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software)

## Related Categories

- [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software)
- [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software)
- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Display Advertising Software](https://www.capterra.co.uk/directory/32335/display-advertising/software)

## Alternatives

1. [Adalysis](https://www.capterra.co.uk/software/173311/adalysis) — 4.6/5 (117 reviews)
2. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [TrueClicks](https://www.capterra.co.uk/software/213461/trueclicks) — 4.5/5 (51 reviews)
4. [Google Ads](https://www.capterra.co.uk/software/213339/google-ads) — 4.4/5 (1006 reviews)
5. [Quartile](https://www.capterra.co.uk/software/1014346/quartile) — 4.5/5 (93 reviews)

## Reviews

### "Deceitful and a waste of money" — 1.0/5

> **Joe** | *24 January 2026* | Leisure, Travel & Tourism | Recommendation rating: 1.0/10
> 
> **Pros**: There customer support pretend to be nice and helpful. They have a long reach because so many people use bing.
> 
> **Cons**: They try to suspend your account for any reason and they steal your money. There advertising account software is antiquated and not user friendly. Please do not use.
> 
> It was very bad. They take advantage of new businesses and are not transparent. They have poor software and the ads they develop are not good quality

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### "Good Platform to track Microsoft Ads" — 4.0/5

> **Anoop** | *14 March 2023* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click.
> 
> **Cons**: At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised.
> 
> Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism.

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### "High quality paid traffic source for high incomeand B2B audiences." — 5.0/5

> **Jorge** | *23 September 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.
> 
> **Cons**: I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.
> 
> We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.

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### "Delivers a good ROI despite lower search volumes" — 4.0/5

> **Verified Reviewer** | *23 August 2023* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links
> 
> **Cons**: I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.
> 
> We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand

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### "Good Addition to Google" — 4.0/5

> **Verified Reviewer** | *11 July 2023* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: The possibility to reach groups of users who simply use search engines other than Google
> 
> **Cons**: 1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools
> 
> If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1019345/microsoft-advertising)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/246087/Microsoft-Advertising/> |
| en-AE | <https://www.capterra.ae/software/1019345/microsoft-advertising> |
| en-AU | <https://www.capterra.com.au/software/1019345/microsoft-advertising> |
| en-CA | <https://www.capterra.ca/software/1019345/microsoft-advertising> |
| en-GB | <https://www.capterra.co.uk/software/1019345/microsoft-advertising> |
| en-IE | <https://www.capterra.ie/software/1019345/microsoft-advertising> |
| en-IL | <https://www.capterra.co.il/software/1019345/microsoft-advertising> |
| en-IN | <https://www.capterra.in/software/1019345/microsoft-advertising> |
| en-NZ | <https://www.capterra.co.nz/software/1019345/microsoft-advertising> |
| en-SG | <https://www.capterra.com.sg/software/1019345/microsoft-advertising> |
| en-ZA | <https://www.capterra.co.za/software/1019345/microsoft-advertising> |

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