Zoho Marketing Automation Reviews

4.4 (7) Write a Review!

About Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software used to manage marketing activities across multiple channels

Learn more about Zoho Marketing Automation

Pros:

Not Available

Cons:

Not Available

Zoho Marketing Automation ratings

Average score

Ease of Use
4.4
Customer Service
4.4
Features
4.6
Value for Money
4.6

Likelihood to recommend

7.7/10

Zoho Marketing Automation has an overall rating of 4.4 out of 5 stars based on 7 user reviews on Capterra.

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Mehandi
Mehandi
Sales & Marketing Automation Expert in India
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

5.0 5 months ago

Comments: Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.
The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.

Pros:

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Cons:

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Claire
Spiritual Mentor and Coach in US
Professional Training & Coaching, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Comprehensive Marketing Software

5.0 last year

Comments: Positive experience.

Pros:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Cons:

Nothing at this time. A rep set up a session with me and walked me through it.

Verified Reviewer
Researcher in Pakistan
Verified LinkedIn User
Industrial Automation, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Merits and demerits of using Zoho Marketing Automation

5.0 4 weeks ago New

Comments: The contact database and zoho email handling are best features to use

Pros:

The software is user friendly and provide best features as compared to others.

Cons:

i think simulation scenario should be provided to the customers before implementing and using it officially.

Swadesh
Swadesh
Marketing Ambassador in India
Verified LinkedIn User
Environmental Services, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Zoho Campaigns is better

2.0 5 months ago

Comments: Not a very good experience, was hoping for more.

Pros:

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Cons:

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Verified Reviewer
Master Trainer in Pakistan
Verified LinkedIn User
Professional Training & Coaching, 501-1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Overall Good Software to handle My problems

4.0 2 months ago New

Comments: It's Pretty Good Actually. Satisfied All I can say is that. Overall Accomplishment of the task is done

Pros:

Complete focus on the marketing strategies. The statistics are really helpful that allows analyzing the what more is needed to be done

Cons:

A bit complicated for a person who has not any idea about computing but once you get hold of it much more can be done

Saira
Saira
Automation specialist in Pakistan
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Saira's review on Zoho Automation

5.0 4 months ago

Comments: Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

Pros:

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Cons:

Well! What I see using Zoho is, that it has limited customer support.

Muhammad
Business Development Executive in United Arab Emirates
Banking, 11-50 Employees
Used the Software for: Free Trial
Reviewer Source

Best Marketing Tool

5.0 2 months ago New

Comments: I found it very friendly and inexpensive.

Pros:

Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.

Cons:

Some tools are seems to be difficult use.