---
description: Discover the benefits and disadvantages of Amazon Pay.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Amazon Pay Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Payment Processing Software](/directory/30232/payment-processing/software) > [Amazon Pay](/software/1013054/amazon-pay)

# Amazon Pay

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> Amazon Pay leverages the security and trust of Amazon to optimize checkout. Simplify checkout, increase sales. Sign Up for Amazon Pay.
> 
> Verdict: Rated **4.6/5** by 152 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 152 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Amazon Web Services
- **Location**: Seattle, US
- **Founded**: 2006

## Commercial Context

- **Pricing Details**: Amazon Pay's pricing is is transaction-based.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Debit/Credit Card Processing
- Mobile Access
- Mobile Payments
- Multiple Payment Options
- Order Management
- Payment Fraud Prevention
- Payment Options
- Payment Processing
- Recurring/Subscription Billing
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations
- eCommerce Management

## Integrations (2 total)

- BigCommerce
- Zuora

## Category

- [Payment Processing Software](https://www.capterra.co.uk/directory/30232/payment-processing/software)

## Related Categories

- [Payment Processing Software](https://www.capterra.co.uk/directory/30232/payment-processing/software)
- [Ecommerce Tools for Small Businesses](https://www.capterra.co.uk/directory/31259/small-business-ecommerce/software)
- [Shopping Cart Software](https://www.capterra.co.uk/directory/30848/shopping-cart/software)
- [Recurring Billing Software](https://www.capterra.co.uk/directory/30927/recurring-billing/software)
- [Mobile Credit Card Processing Software](https://www.capterra.co.uk/directory/31089/mobile-credit-card-processing/software)

## Alternatives

1. [Stripe](https://www.capterra.co.uk/software/123889/stripe) — 4.6/5 (3309 reviews)
2. [PayPal](https://www.capterra.co.uk/software/179251/paypal) — 4.6/5 (26301 reviews)
3. [Venmo](https://www.capterra.co.uk/software/182159/venmo-) — 4.7/5 (9271 reviews)
4. [Square Payments](https://www.capterra.co.uk/software/170278/square-payments-processing) — 4.7/5 (2672 reviews)
5. [Square Point of Sale](https://www.capterra.co.uk/software/154907/square-point-of-sale) — 4.6/5 (3021 reviews)

## Reviews

### "Excellent service" — 5.0/5

> **Emma** | *15 January 2025* | Staffing & Recruiting | Recommendation rating: 10.0/10
> 
> **Pros**: That you dont have to be an amazon to use the amazon pay when on other websites
> 
> **Cons**: you dont get updates on amazon about the delievery
> 
> really great service as you get the benefits of using amazon

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### "Wellknown name" — 5.0/5

> **simon** | *7 May 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: customers recongise and trust the amazon, so it was a safety net for new customers coming to our site, the setup was straightforwards
> 
> **Cons**: fees however this comes with all payment processors
> 
> happy with it, customers trust and use it

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### "Love it\! Use it often :)" — 5.0/5

> **Mia** | *17 February 2025* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: Gives me the option to pay over 5 months which works better for me more than regular 12 month payment plans.
> 
> **Cons**: I can't think of anything I dislike - would be good if they gave an option of customising the payment plan length. :)
> 
> Very good\! They always notify me when a payment is due, I find the service to be very reliable.

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### "Amazon pay is the best for daily transactions." — 5.0/5

> **Yashasvi** | *20 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It's easy to use and also the cashback points are better than any other pay app.
> 
> **Cons**: Nothing, I love it. I absolutely hate nothing about amazon pay
> 
> My experience started with amazon pay back in 2022. Since then I am using the amazon pay. I have really got a lot of cashbacks, which was unexpected for me as the % of cashback is higher as compared to others.

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### "Underrated UPI App to ever Exist" — 4.0/5

> **P S** | *20 February 2025* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: I like the integration of Upi, amazon marketplace and mostly the wallet to upi
> 
> **Cons**: I did not like the KYC mandatory for using pay balance to do upi transactions
> 
> absolutely one of the most underrated upis out there but the kyc process is a pain

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1013054/amazon-pay)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/247554/Amazon-Pay/> |
| en-AE | <https://www.capterra.ae/software/1013054/amazon-pay> |
| en-AU | <https://www.capterra.com.au/software/1013054/amazon-pay> |
| en-CA | <https://www.capterra.ca/software/1013054/amazon-pay> |
| en-GB | <https://www.capterra.co.uk/software/1013054/amazon-pay> |
| en-IE | <https://www.capterra.ie/software/1013054/amazon-pay> |
| en-IL | <https://www.capterra.co.il/software/1013054/amazon-pay> |
| en-IN | <https://www.capterra.in/software/1013054/amazon-pay> |
| en-NZ | <https://www.capterra.co.nz/software/1013054/amazon-pay> |
| en-SG | <https://www.capterra.com.sg/software/1013054/amazon-pay> |
| en-ZA | <https://www.capterra.co.za/software/1013054/amazon-pay> |

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