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About Qurate

Qurate is a Content Strategy Platform for the 72% of marketing professionals struggling with managing omni-channel content.

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Kelly W.
Kelly W.
Marketing specialist in Australia
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

The best thing to come to content management and digital marketing ‘since sliced bread’

5 3 months ago

Comments: - Google docs makes collaboration with multiple people a nightmare with so many tracked changes and with it being so slow — especially on large documents. Qurate solves that.
- Linking website structure plans to the actual content was challenging before Qurate
- Linking related content was a challenge before Qurate
- Keeping track of content, especially when you have lots of projects on the go, was a huge challenge before Qurate

Pros:

It's got or will have everything needed to manage content and digital marketing projects. - Visually map content and how it relates to other pieces - Comments, tracked changes and a full version history - Personas and strategy linked to each piece - Visual previews of what the content will look like when published - Markdown support for distraction free writing - Workflows - In-built approvals - Eventually we'll even be able to publish from directly in the software - Apps are coming

Cons:

- No easy export, yet (it's coming) - Having to press save (changes are coming) - Not being able to use the canvas on touch screens (it's coming) - No support for tables (it's coming) - User permissions need to be more flexible (it's coming)

Qurate Response

3 months ago

Many thanks for the great review. I look forward to ticking off the items you mentioned in the near-future.

Mark A.
Mark A.
Content marketing Strategist in Australia
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Must-have for marketers working with content at scale

4 3 months ago

Comments: I work with a lot of content, both in-house and with clients. Qurate makes it easy for me to share content with external clients and internal team members, as well as keep track of everything I've ever created.

Pros:

There is nothing more frustrating than asking 'where something is' or trying to find an email in an automation that has a link to a blog you have to 310. Qurate is where everything you create lives. It's all your content, easy to find, easy to manage, easy to write notes on...it's the center of all content marketing activities.

Cons:

It's not great on the eyes, and there are some unintuitive functions.