907 results
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SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring from Constant Contact
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
United Kingdom Local product
Gold-Vision CRM is an affordable, integrated and fully customisable Sales & Marketing platform for mid-market businesses. Learn more about Gold-Vision CRM
Gold-Vision CRM’s Marketing Automation features are extremely versatile and can be applied to the entire customer lifecycle. As a result, you can seamlessly combine your sales and marketing data to build a full picture of your contacts and send relevant and targeted campaigns to capture and nurture leads, onboard new customers and communicate with existing ones. You can also this tool to ensure that you’re fully GDPR compliant by automatically sending privacy notices to new clients. Learn more about Gold-Vision CRM

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An insight-led customer experience platform that enhances the customer journey with real-time insights and cross-channel marketing. Learn more about Mapp Cloud
Mapp Cloud powers data-driven marketing growth, using artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand. In doing so, the platform enables marketers to create meaningful moments with their audience, maximize every opportunity, and drive revenue for their business. It's an enterprise-level customer experience platform, without the enterprise-level cost. Learn more about Mapp Cloud

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent full-stack platform that empowers marketers to increase conversions, user engagement, and retention across channels. Learn more about Netcore
Netcore Customer Engagement and Experience is the only full stack marketing platform for B2C companies. It empowers marketers to reach their customers across channels like emails, website, and app push notifications with personalized messages. To maximize conversions across touchpoints we have the AI powered engine to ensure sending personalized messages at optimal times. Netcore also helps increase feature adoption in mobile with no code nudges that can be added and updated on the fly. Learn more about Netcore

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Insightly Marketing is marketing automation made simple. Learn more about Insightly Marketing
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving you and your teams access to actionable insights faster than ever. It has a beautiful, easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. Build engaging campaigns and grow a pipeline to support sales, all in minutes. Learn more about Insightly Marketing

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
User Retention Platform for High-Growth Mobile Apps Learn more about CleverTap
CleverTap's mobile marketing automation tools include auto segmentation of users, triggering of campaigns based on activity, and building/visualizing user journeys. Set up omnichannel messaging campaigns for multiple user segments in a single workflow. And let the automation tools feed you the campaign results in real time on a single dashboard. Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users. Learn more about CleverTap

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Blueshift SmartHub CDP allows B2C marketers to access all of their customer data and turn it into automated campaign journeys. Learn more about Blueshift
Engage throughout the entire B2C customer lifecycle with dynamic, automated omnichannel marketing and campaign management. Blueshift combines the scale and flexibility of a customer data platform (CDP) with the speed and execution of omnichannel campaigns in a single, easy-to-use platform. Connect data from across your entire tech stack and access full 360 views of your customers based on your data to deliver relevant, real-time experiences powered by artificial intelligence. Learn more about Blueshift

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Keap's platforms, Grow, Pro, Max and Max Classic provide all-in-one CRM, sales, and marketing automation software Learn more about Keap
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
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Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans. Learn more about Freshmarketer
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. Learn more about Freshmarketer

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Solitics enables marketers to be brilliant, driving deeper customer engagements by using & analyzing data for real-time interaction. Learn more about Solitics
Solitics enables the best marketers to create automated and personalized customer journeys in true real-time (1.8 seconds) across multiple channels. Marketers also get a clear analysis of campaign effectiveness and powerful insights for continuous improvement. Solitics’ proprietary technology leverages low-code integration to connect directly to all distributed data sources on one hand and all marketing channels on the other, going live in under 30 days. Learn more about Solitics

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization. Learn more about ActiveCampaign
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act-On marketing automation software helps sales and marketing teams go beyond email marketing with the power of automation. Learn more about Act-On
Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform. Build a communications flow with ease using our automated marketing program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On¿s marketing automation programs help you plan, execute, and measure your communications strategies while targeting your ideal buyers with targeted, personalized messaging. Learn more about Act-On

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An all in one marketing automation tool that brings together product/service data, brand identity, and marketing communications. Learn more about IMPGO
IMP is your number one marketing partner in the cloud. Whether youre working remotely, hybrid, or across multiple offices, IMP allows your sales & marketing teams to collaborate and reach customers in a multitude of ways, all instantly available and affordable. Choose from an array of email, direct mail, and social media templates, customize with your images and text, and send or post to your contacts minutes. Learn more about IMPGO

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
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Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM empowers small to large-sized organisations with a complete customer relationship lifecycle management solution for managing organisation-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system. Learn more about Zoho CRM

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
United Kingdom Local product
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
List, reprice, synchronize and sell your products automatically on every sales channels you desire, locally or worldwide with Lengow Learn more about Lengow
Lengow is the e-commerce automation software that enables brands and retailers to automatically list, reprice, synchronize and sell their products on every sales channels they desire, locally or worldwide. Marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms, etc ... we've got you covered. Boost your visibility, your sales and your profitability easily with Lengow. Grow internationally with minimal efforts. Learn more about Lengow

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 10,000 emails for only $25/month. Learn more about Sendinblue

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Multichannel (Email, SMS) marketing automation platform - Easy to use, with the best deliverability Learn more about Maropost
Designed for Media, Publishing and Ecommerce companies, Maropost is a premium marketing automation platform that allows you to acquire, engage and convert prospects and customers across multiple marketing channels (e.g., Emails, SMS). We ensure the best deliverability rates in the market (98%) with a dedicated team to take care of your email marketing needs. Learn more about Maropost

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Clerk.io is Marketing Automation and e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, ads, and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized omnichannel shopping experiences today. Learn more about Clerk.io

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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StructuredWeb enables leading enterprises with the industry’s most scalable and flexible channel marketing automation platform Learn more about StructuredWeb
StructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue. Learn more about StructuredWeb

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
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Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Save hours of work and create your marketing reports in the blink of an eye. Focus on analyzing the marketing data, instead of collect Learn more about BetterMetrics
BetterMetrics is an Automated Marketing Reporting Tool that helps digital marketers pull all their marketing data into one place for easy reporting and in-depth analysis. Currently, you can export data from Google Ads, Facebook Ads, Bing Ads and LinkedIn Ads, and export it to Google Sheets. Data refreshes hourly to give you complete freedom with your reporting needs. Always know how your campaigns are performing across ad networks: Sign up for your free trial today. Learn more about BetterMetrics

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
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Build beautiful email marketing automation that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more! AWeber has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers. Plus our award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more Learn more about AWeber

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
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Automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. Learn more about Creatio CRM
Marketing Creatio is a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. It enables users to design, run and analyze the most personalized multichannel marketing campaigns to reinforce any marketing strategy. Learn more about Creatio CRM

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers. Learn more about Campaigner
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Kartra cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Learn more about Kartra
Kartra, the all-in-one marketing platform to run your online business, cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Kartra lets you turn on a host of automations based on your recipients' behaviors, such as watching a video or opening an email. Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more. Learn more about Kartra

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. Learn more about Mirabel's Marketing Manager
Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with reporting and analytics, competitor analysis, email marketing (with email address verification and list segmentation), workflow automation, landing pages, and forms. This new software also has website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. It also has a 50-million contact prospecting database to assist in generating sales and scoring leads. Learn more about Mirabel's Marketing Manager

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Notificare is the Customer Engagement Platform that helps brands to (re)engage their audience to increase retention and conversions. Learn more about Notificare
Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. Automate how you send notifications, categorize your audience or gather insights. React to your app or website events in real time. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Learn more about Notificare

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EFI MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. Learn more about EFI MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! Learn more about EFI MarketDirect Cross Media

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
No more tedious workflows!Personalize with marketing automation to get more leads, convert sales and directly connect to your audience Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing. Learn more about GetResponse

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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Sales enablement, bulk gifting automation platform that helps businesses engage with prospects and retain customers. Learn more about Giftsenda
B2B Global Gifting Platform to build relationships with your prospects and retain your customers in more than 200 countries Worldwide. Your team can select or allow your recipients to choose from 1000s of curated gifts: gourmet baskets, wines & sets, gift cards, Swag and more. All gifts arrive digitally branded with your company logo & details. Physical gifts arrive anywhere in the World in 2-3 business days. Giftsenda team has 16+ years of International gifting experience. Learn more about Giftsenda

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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  • Landing Pages/Web Forms
Leadoo, The Conversion Platform provides you with a complete set of tools and essential insights for converting your website visitors. Learn more about Leadoo
Leadoo converts more visitors to customers from your existing website traffic. Already 1.000 companies increasing their conversions by 30-70% with Leadoo. The best conversion tools for converting your visitors. Insightful and easy to use Conversion Insights that show what works and what doesn't. Learn more about Leadoo

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Simple and effective email marketing for everyone Learn more about Acumbamail
Intuitive email marketing platform for every kind of business (from freelancers and SMBs to enterprises and institutions). With features such as an easy-to-use, responsive drag & drop editor, more than 800 free email templates, and many other features such as SMS campaigns or landing pages, has everything needed to create a 360º communication strategy and easily manage different channels from a single platform. Moreover, the support team is available by live chat, email, or phone. Learn more about Acumbamail

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
United Kingdom Local product
Enterprise-level email marketing software with award-winning digital agency support, offering campaign management services and design. Learn more about Enabler
Supercharge your B2B & B2C comms with email marketing software built by an award-winning email agency. Enabler provides your business with enterprise software, email template design & campaign management services. Working with renowned brands like Ralph Lauren, Hiscox & RSA, Enabler provides you with a comprehensive GDPR-compliant email solution that drives customer retention and delivers strong ROI. Whether you need sophisticated email software, email strategy or template design, use Enabler. Learn more about Enabler

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Fully customizable, Cloud-based CRM software consisting of Sales, Marketing, Project management, HR, Helpdesk, Invoicing Clouds. Learn more about CloudOffix
CloudOffix is a cloud-based CRM software that assists businesses with Sales, Marketing, Project Management, Invoicing Helpdesk and HR Clouds. Along with many other great and unique features such as website visitor tracking and mail automation, CloudOffix offers extensive full customization so that you don't have to settle for out-of-the-box products. With context based collaboration within the platform, without having to leave is an amazing comfort feature to have. Learn more about CloudOffix

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
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ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. Learn more about ShortStack
Create unique contests, landing pages, games and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From Fortune 500 companies to one-person teams, businesses of every size use ShortStack for customer engagement, lead collection and marketing automation. Our customizable and mobile-responsive templates let you build everything from instant win and photo contests to hashtag contests and simple sweepstakes in minutes. Learn more about ShortStack

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
---> NiceJob is post-purchase marketing automation via online reviews. No contracts, 14-day free trial, then just $75/month. Learn more about NiceJob
----> Built for service businesses (B2C), SaaS, & agencies. NiceJob is post-purchase marketing automation. Automatically create advocates by getting them to recommend you to all their friends via online review collection drip campaigns. Like referrals only 1000x better - easily integrated with your CRM and other marketing tools. Discover your biggest fans + identify and nurture opportunities for repeat business. Unlike competitors we have no contracts, a 14day free trial, then $75/month. Learn more about NiceJob

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support. Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
As the only B2B social media platform, Oktopost helps manage social media at scale and integrate social data with a marketing stack. Learn more about Oktopost
Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth. Learn more about Oktopost

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent sales CRM that helps sales reps be more productive, increase their sales, and engage clients. Learn more about Salesmate
Salesmate helps businesses close more deals faster. Our easy-to-use interface and automated workflows let your sales team focus on the right deals at the right time. Never miss a beat and start closing more deals. Some of our hottest features: - Built-in Calling w/ Power Dialer - Customer Journey Automation - Email Drip Sequences - Workflow Automation - Meeting Scheduler - Web forms Give us a free test ride today and our friendly staff is ready to help you! Learn more about Salesmate

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  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wisepops is an on-site marketing platform used to grow your email list and boost sales. Learn more about Wisepops
Wisepops is an on-site marketing platform used to grow your email list and boost sales. It allows you to display a message to any segment of your visitors using popups, sign-up bars, exit-intent popups, and on-site messaging without any dev needed. Learn more about Wisepops

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel marketing reports your clients will love. Learn more about Whatagraph
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph

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Higher Logic's Marketing Automation Enterprise (powered by Real Magnet) helps you deliver tailored, relevant messages to your members. Learn more about Marketing Automation Enterprise
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Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

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Marketing Automation Software Buyers Guide

Marketing automation software is a type of marketing software, which has been designed to allow businesses and marketing professionals to manage and automate key aspects of their marketing campaigns. Some of the most common and significant areas that are covered by software of this type include marketing campaign design, campaign creation, content publication, lead management, market segmentation, campaign tracking, and marketing analytics.

As the name indicates, the automation component of these applications is critical, and the software is typically able to perform predictable, repetitive, or clearly defined actions automatically, always at the ideal time. This allows marketers to spend less time focusing on small details within a marketing campaign, freeing up time that can be better spent elsewhere.

The best marketing automation tools will accommodate a variety of different marketing types, including email marketing, display advertising, social media marketing, and content marketing. Not only can the software be used to speed up marketing processes, but it can also enhance the quality of marketing campaigns by targeting content where it will be most effective. Alerting stakeholders to campaigns that are performing well—and performing poorly—allows for more timely intervention and better overall business outcomes.

Aside from the core function of automating aspects of marketing campaigns, these marketing automation tools can also be used to oversee marketing campaigns more generally, to improve personalisation, and to nurture leads throughout the entire customer journey. The comprehensive range of features ensures marketing automation software can be compared, integrated, or otherwise associated with lead management software, campaign management software, email marketing software, and a variety of similar applications and online services.

The precise features that are included in different marketing automation platforms or software solutions can vary significantly, and the specific features on offer are likely to be a key factor in any purchasing decision. Nevertheless, there are also some core features, which can help to define the entire software category, which can be expected to be found in almost all solutions on the market. With this in mind, when using marketing automation software, expect to have the ability to carry out the following tasks, activities, or processes:

  • Design a marketing campaign, create marketing actions, and continually track reach
  • Sort leads and other contacts into different categories or segments, based on their attributes
  • Track conversion rates, financial results, and other key performance indicators
  • Manage and coordinate marketing campaigns across multiple different channels

What is marketing automation software?

Marketing automation software enables marketing professionals and the businesses they work for to oversee or manage their marketing campaigns and automate key elements, with a view to making those campaigns more effective and more efficient. In order to accurately answer the question of what marketing automation software is, it makes sense to first ask, 'what is marketing automation?' In simple terms, this describes the various processes that exist, which allow businesses and marketers to streamline their processes and carry out repetitive and predictable tasks automatically in order to save time and perform actions at the most opportune moment.

Among the tasks that can usually be carried out using software of this kind are campaign design, content publication, campaign tracking, market segmentation, lead management or nurturing, and analytics or performance tracking. Indeed, the comprehensive nature of many marketing automation packages means they can often be described more generally as marketing software solutions. However, as the name indicates, automation features are one of the most defining elements, and these tools can help businesses get to grips with how marketing automation works.

While convenience and efficiency are some of the key reasons why marketers and businesses adopt software of this kind, these packages also can bring together a number of functions that may otherwise be carried out separately, which could lead to unnecessary compatibility issues. Therefore, marketing automation can help reduce friction within marketing departments, resulting in greater overall productivity levels.

What are the benefits of marketing automation software?

The benefits of marketing automation software are primarily centred around its ability to carry out core marketing functions automatically, either without human intervention or with only a limited amount of human intervention. With that said, it is important to be specific about some of the advantages or benefits of using the software and precisely how investment in an application of this kind can improve the quality of a marketing strategy. Some of the most common and most significant benefits of using marketing automation software solutions allow users to:

  • Streamline a marketing strategy: a major benefit linked to the use of marketing automation software is the ability to oversee different marketing campaigns and the marketing strategy as a whole. This can include everything from social media marketing to the use of landing pages within content marketing, all the way through to search engine marketing. Streamlining a number of complex and distinct marketing processes in this way can make it much easier to see how things are progressing and what needs to change.
  • Monitor performance in real-time: aside from gaining a general sense of the way marketing campaigns are progressing, most marketing automation software will allow the tangible measurement and monitoring of performance. This includes tracking key performance indicators for each individual component of a marketing strategy so that users can see how it is performing now, how it has performed in the past, and whether the campaign is on an upwards or downwards trajectory. From there, it becomes easier to gain a clear sense of how well a marketing budget is being spent. Many solutions also allow for performance reports to be produced automatically.
  • Greater efficiency and effectiveness: one of the most important concepts when evaluating the benefits of marketing automation software is the idea of efficiency. Automation, by its very nature, is intended to make processes happen faster and without unnecessary manual actions being performed, and the ability to bring all marketing campaigns into a single place can also greatly improve efficiency by removing the need to move between applications. Additionally, marketing automation software can make campaigns more effective by alerting users to campaigns that are not performing well or by improving the speed at which actions are performed.
  • Optimise marketing resources: the opportunity for predictable or repetitive tasks to be carried out automatically and accurately, with minimal need for any input from human marketing professions, means that marketing automation software has the ability to optimise the use of marketing resources within an organisation. If the most simple, basic, or easily anticipated tasks are not being performed by a human user, those human users are then free to perform more complex, unpredictable, and sophisticated marketing activities instead. Automation also has the potential to allow businesses to reduce costs by operating with a smaller team of marketing professionals.
  • Enable swift adjustments: another major benefit associated with marketing automation software is the ability to make adjustments to a marketing campaign and have those changes immediately enacted. This means that campaigns can be tracked, and any necessary changes can be made swiftly, resulting in less wasted expenditure on failing campaigns. In many cases, rules for when changes should be made can be outlined, meaning that those changes will occur automatically as soon as the right conditions exist. As a consequence, any alterations to a marketing strategy can be made at the best time possible, even if no staff member is available.
  • Allow campaigns to be scaled: finally, a key aspect of marketing that is sometimes overlooked is the importance of being able to adjust the scale of a campaign. On a basic level, this could mean spending more money in order to increase the reach of a campaign. Alternatively, it could mean reducing the scale of a campaign and reducing associated expenditure at the same time. However, a variety of other changes can be made to the scale of a campaign, such as increasing the focus on a specific target demographic or reducing expenditure on a particular platform that is not generating the right results. At key times of the year, an inability to upscale a marketing campaign could lead to missed sales opportunities, while at other times, it may be best to reduce the scale and save money. Marketing automation software will typically allow adjustments to be made to the scale of a single campaign, or of multiple campaigns, all from one place. Moreover, this will usually be a quick and simple process too.

What are the features of marketing automation software?

The features of marketing automation software are based on using data, artificial intelligence, and other technology to make as many marketing tasks or actions as possible occur automatically, without the need for human intervention. Although the precise range of features included within programs of this kind can have significant variance, there are a number of core features present in most options on the market, which help to actually define this software category. Find out more about some of the main marketing automation features below:

  • Campaign management: design, create, and continually manage marketing campaigns in order to generate the best results. With many applications, it is possible to build a full sequence of marketing actions, which can then be carried out automatically, all with a view to reaching specific objectives. Multiple campaigns can be viewed and managed from one place, and progress can be tracked throughout, enabling a clear sense of what performance looks like, which campaigns are strong, which campaigns are struggling, and when a campaign may need to end.
  • Marketing automation: create automated marketing processes so that many of the more repetitive, mundane, or time-consuming tasks associated with marketing campaigns can instead be carried out automatically by the software. In many ways, the value of marketing automation comes from the ability to save marketers time in these areas so that more of their energy can be geared towards areas that require the human touch. The best marketing software solutions will offer automation options for everything from mailing list creation to upselling and cross-selling while also providing manual intervention options if and when necessary.
  • Multi-channel marketing: oversee marketing campaigns across all of the different channels used, all from one place. This may include everything from display advertising and email marketing through to content marketing, social media marketing and search engine marketing. In many cases, it is not only possible to automate functions for each of these marketing channels, but also to make changes that then automatically apply across all of the applicable channels at once. Ultimately, this ability to run and control multi-channel marketing campaigns will help to maximise reach and optimise overall return on investment (ROI).
  • Lead management: store contact details and other information about leads, and then manage interactions with them over time. The best solutions will allow the automation of certain aspects of communication with sales leads, and this can be tailored to different types of leads and the stage of the customer journey they are at. Within this, there may also be segmentation options, allowing the grouping of different types of leads together. As a Capterra blog post explains, this is vital for understanding the needs and behaviours of an audience. From there, it becomes easier to target each of these categories with different marketing messages, based on what is most likely to appeal to them and the channels they are most likely to use.
  • Social marketing: manage almost all aspects of social media marketing strategy, including the chosen target audience, expenditure, and the platforms selected to focus on. One of the big plus points of social marketing is the ability to target users based on their interests, online activity, and the demographics they fall within. High-quality software solutions will offer specific features for different platforms, including Facebook, Instagram, and Twitter.
  • Analytics/ROI tracking: monitor the performance of marketing campaigns, view in-depth analytics information, select the key performance indicators that matter most based on specific objectives, and track the return on investment being achieved for each campaign. The ability to see the performance of marketing campaigns in real-time allows timely decisions to be made and a much better sense of which campaigns are working, which ones are falling short, and why. This then allows trends to be identified and adjustments to be made, including the pausing or cancellation of unsuccessful campaigns and increased investment in successful ones.

With the Capterra software directory for marketing automation software, it becomes easier to narrow down the available options based on the features they offer. As a result of this functionality, a search can begin by focusing only on the software solutions that include the specific features that matter most to a business.

What should be considered when purchasing marketing automation software?

When purchasing marketing automation software, there are many important things that need to be considered in order to find the ideal solution. This is a critical concept to explore because the best solution for one business may not be the best option for another. A good way to explore the most crucial considerations is to ask the following questions about the options in order to clarify the ideal solution:

  • What is the total cost of software ownership? How much a software package costs is always going to be an essential thing to consider, but it is better to contemplate the total cost of ownership rather than the simple cost of making a purchase or subscribing to a service. When thinking about this, consider upfront costs, setup costs, and continuous costs, or costs that may manifest over the longer term. Are there likely to be extensive costs involved with training employees to use the software? Will there need to be an investment in additional data storage? What are the costs associated with accessing support or upgrading the software when new versions are released? Answering these questions can help to make a more informed decision.
  • Is on-premises or cloud deployment better? The two main deployment options for marketing automation platforms are on-premises solutions or cloud-based solutions, and making a decision on which is most appropriate can help to narrow down the available solutions on the market. Capterra defines cloud-based software as software that is owned, delivered, and managed remotely by a service provider or by multiple providers. This model can be ideal for minimising on-site hardware requirements and providing remote access. Typically, all that is required to make use of cloud-based options is a compatible internet-enabled device and an internet connection, and this also makes the deployment method ideal for remote and mobile work. The subscription model also helps to make costs predictable. However, on-premises solutions offer full ownership and avoid continuous subscription fees.
  • What features are included in marketing automation software? Although the core features of marketing automation software solutions tend to be similar, at least in terms of what they are intended to do, the supplementary features can vary quite drastically. It is important to think carefully about what features are essential and which can be done without. Remember, seeking the best solution for an organisation may not necessarily be the same as the best all-round solution on the market. Some packages will include features that are not needed, while others may give extra attention to the areas that matter most.
  • Does the software cater for mobile and voice-based marketing? Content marketing options form a vital part of the best online marketing software solutions, but it is important that content marketing efforts are not simply focused on desktop users because this cuts out a significant chunk of the potential audience. With this in mind, it is worth considering whether or not different options on the market include tools for mobile optimisation and optimisation for voice search. If landing pages and other content can be optimised for users who are on smartphones, tablets, or using voice assistants, there is a better chance of reaching all of the people the company needs to connect to, and more likelihood of achieving the desired marketing outcomes.
  • Will software automation comply with legislation? Without the right level of care, online marketing can become intrusive for audiences, and legislation has been created in different parts of the world to curb this. Therefore, look to find a software solution that operates in compliance with legislation, especially in areas like email marketing spam. In terms of compliance and best practices, email marketing should never contain misleading subject lines, and opt-out links should be provided. It is also important that businesses include contact details, such as their physical address and a contact email address. Compliance is especially important with any software that is designed to facilitate automation because this could otherwise result in the extensive use of marketing materials that do not comply with rules and laws, and these materials may be sent without your knowledge.

The most relevant trends can be another important consideration when conducting a marketing automation solutions comparison. It is important to consider wider technology and software trends too, but with a view to how they impact marketing automation tools and whether or not the trend is relevant for the organisation and its marketing strategy. Some of the most significant trends are outlined in more detail below:

  • Artificial intelligence for automation: Automation relies on the use of artificial intelligence (AI) because software solutions need to know the conditions that indicate that action is required. However, as the quality of AI technology improves, so do outcomes. One trend that is especially significant with regards to the use of AI within marketing automation software is its ability to deliver a greater degree of personalisation. Using data gathered from leads or customers, it is possible to target them in specific ways, using precise messages that reach them in the spaces they are most likely to respond to. All in all, this means the right software, powered by AI, can improve the quality of marketing campaigns and adapt as new data is available.
  • Conversational user interfaces: The concept of conversational user interfaces was identified several years ago by Capterra as one of the most important technology trends for small businesses to get to grips with. This refers to user interfaces that respond to voice commands from the user, allowing for voice control. The benefits include increased ease of use and greater accessibility, especially for users with disabilities, who may find it difficult to operate some applications. While it remains an optional feature at the moment, a growing number of marketing automation solutions include conversational user interfaces, and this is likely to be a continuous trend in the years ahead, so it is worth thinking about whether to adopt a solution that includes this functionality today.
  • Growth of cloud-based solutions: A general software trend that has emerged over recent years has been the growth of cloud-based, Software as a Service (SaaS) solutions. It is sensible to pay particular attention to the benefits linked to this trend, as the cloud-based approach allows costs to be more predictable. It also keeps data secure, eliminates the concept of having a single point of failure within the IT infrastructure, and allows access to the software from anywhere in the world. While cloud-based software will not suit all needs, it does offer some significant advantages. It may be the ideal approach for marketing software, where many users may require access to the information contained within while working from different locations.
  • Demand for remote access: Regardless of the chosen deployment option, most businesses now understand the importance of offering remote access to work tools, and marketing automation software is no different. Whether a company has consciously adopted a remote working or hybrid working model, or whether circumstances force a company to allow employees to work from home, it is advantageous to be able to respond to the growth in demand for remote accessibility. Look for software solutions that make this a possibility and consider the features that are available for controlling access and altering permissions as circumstances and needs shift.

Sources

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

  1. Best Marketing Automation Software - Capterra UK (Date accessed: Saturday, October 2, 2021)

  2. What are the benefits of market segmentation for companies? - Capterra Blog (Date accessed: Saturday, October 2, 2021)

  3. On-premise vs cloud: which option is better for your company? - Capterra Blog (Date accessed: Saturday, October 2, 2021)

  4. Top 5 Tech Trends for Small Businesses - Capterra Blog (Date accessed: Sunday, October 3, 2021)