---
description: Compare the best Marketing Automation Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Marketing Automation Software - Price Comparison & Reviews - Capterra UK 2026
---

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# Marketing Automation Software

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> Marketing Automation software is a marketing tool that enables organisations to automate key marketing functions, including campaign creation, market segmentation and response analysis. At its core, marketing automation software streamlines processes by automating repetitive and predictable tasks, allowing marketers to manage their campaigns more efficiently. The best marketing automation tools can manage various automated marketing tasks across multiple channels, including email, display advertising, social media, and content marketing. Marketing automation platforms allow greater integration between management and sales and marketing teams, enhancing capabilities to evaluate the effectiveness of marketing campaigns. Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Compare product reviews and features to help find the best Marketing Automation Software for your business in the UK.

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## Products

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
2. [Enabler](https://www.capterra.co.uk/software/156227/enabler) — 3.7/5 (3 reviews) — Drive ROI with Enabler. Enterprise marketing automation featuring multi-step nurture journeys, dynamic content, and deep CRM integratio
3. [GetResponse](https://www.capterra.co.uk/software/153948/getresponse) — 4.2/5 (527 reviews) — Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
4. [Klaviyo](https://www.capterra.co.uk/software/156699/klaviyo) — 4.6/5 (539 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
5. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6998 reviews) — Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution.
6. [Xtremepush](https://www.capterra.co.uk/software/151231/xtremepush) — 4.5/5 (55 reviews) — Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions.
7. [Mirabel's Marketing Manager](https://www.capterra.co.uk/software/1002046/marketing-manager) — 4.5/5 (2 reviews) — This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer.
8. [Adzooma](https://www.capterra.co.uk/software/188236/adzooma) — 4.0/5 (22 reviews) — Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations.
9. [MarketDirect Cross Media](https://www.capterra.co.uk/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
10. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2328 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
11. [InboxAlly](https://www.capterra.co.uk/software/1019612/inboxally) — 4.8/5 (6 reviews) — InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox.
12. [Omnisend](https://www.capterra.co.uk/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
13. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (1005 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
14. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15485 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
15. [Brevo Marketing Platform](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3521 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
16. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3062 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
17. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (3039 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
18. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2951 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
19. [Housecall Pro](https://www.capterra.co.uk/software/140363/housecall-pro) — 4.7/5 (2746 reviews) — Web-based field service management software that helps home service pros automate scheduling, dispatching, and routine operations.
20. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2569 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
21. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2324 reviews) — From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
22. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2129 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
23. [Keap](https://www.capterra.co.uk/software/76390/infusionsoft) — 4.1/5 (1299 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
24. [Marketing 360](https://www.capterra.co.uk/software/148516/marketing-360) — 4.5/5 (1155 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
25. [Act\!](https://www.capterra.co.uk/software/133171/act) — 3.9/5 (933 reviews) — Act\! Marketing Automation optimises all the ways you communicate with prospects \& customers to maximise engagement and drive business.

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## Related Categories

- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)
- [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Links

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For more information, visit www.constantcontact.com.","image":"https://images.g2crowd.com/uploads/product/image/9c177b894e6ccce4e4b166036320ab88/constant-contact.jpg","url":"https://www.capterra.co.uk/software/31898/constant-contact","@type":"ListItem"},{"name":"Housecall Pro","position":19,"description":"Housecall Pro is a cloud-based field service management software that helps home service professionals streamline their operations and automate routine tasks such as scheduling, dispatching, and follow-ups. Users can make payments with secure processing, card-on-file features, and more. Seamlessly integrate with third-party software such as QuickBooks and Zapier, for simplified workflows. It also offers analytics and reporting on key metrics.\n\nWith Housecall Pro, field technicians can update jobs, send invoices, and communicate with customers, while office staff can stay in the loop from anywhere.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bd6ad857-8506-4472-a257-27953e488179.jpeg","url":"https://www.capterra.co.uk/software/140363/housecall-pro","@type":"ListItem"},{"name":"ActiveCampaign","position":20,"description":"ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day.\n\n- Autonomous marketing\nBuilt on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.\n\n- AI agents\nRun entire marketing campaigns through simple prompts, backed by Active Intelligence.\n\n- Cross-channel marketing\nReach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. \n\n- On-brand, personalized content\nCreative tools that deliver professional, conversion-ready designs for email and landing pages.\n\n- CRM \nTrack, manage, and automate your sales process.\n\n- 1000+ apps & integrations","image":"https://images.g2crowd.com/uploads/product/image/50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg","url":"https://www.capterra.co.uk/software/79367/activecampaign","@type":"ListItem"},{"name":"MailerLite","position":21,"description":"MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. 🎨Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. 💰Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite, with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. ✨Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google/Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. 💚Start your 14-day free trial. Our support team is ready to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.capterra.co.uk/software/136603/mailerlite","@type":"ListItem"},{"name":"Systeme.io","position":22,"description":"Systeme.io (pronounced \"system dot I-O\") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.\n\nBuild sales funnels, send automated emails, create and sell online courses, manage subscriptions and payments, generate invoices, run affiliate programs, sell physical and digital products, host evergreen webinars, create a digital store, schedule meetings with a built-in calendar, build online communities, and automate nearly every aspect of your business with systeme.io.\n\nSysteme.io is a swiss army knife for entrepreneurs. \nWhen we say “all-in-one”, we really mean it.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f09f8452-ca18-44b5-a3eb-495c93401121.png","url":"https://www.capterra.co.uk/software/198994/systeme","@type":"ListItem"},{"name":"Keap","position":23,"description":"The smarter way for small businesses to do great work\nKeap organizes your client information & daily work in one place, freeing you up from repetitive tasks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bbf09836-8786-4e7d-909b-10b75adc5ef6.png","url":"https://www.capterra.co.uk/software/76390/infusionsoft","@type":"ListItem"},{"name":"Marketing 360","position":24,"description":"Marketing 360 is an all-in-one platform combining technology tools with professional marketing support. It features a drag-and-drop website builder for creating websites and online stores with e-commerce capabilities like product catalogs and secure checkout. The platform includes a CRM system for managing contacts, tasks, and customer data. Email marketing tools offer automated campaigns and customizable templates. Marketing 360 provides business listing management, reputation management, social media scheduling, and content marketing features. It also includes advertising campaign management across channels and business intelligence reporting, all accessible via a central calendar interface for organizing projects and customer interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e0d4096b-6fa3-4d66-98e5-8f3ac4c06590.png","url":"https://www.capterra.co.uk/software/148516/marketing-360","@type":"ListItem"},{"name":"Act!","position":25,"description":"Act! Marketing Automation makes it simple to optimise all the ways you communicate with prospects and customers to maximise engagement and drive business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.co.uk/software/133171/act","@type":"ListItem"}],"numberOfItems":25}
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