---
description: Compare the best Marketing Automation Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Marketing Automation Software - Price Comparison & Reviews - Capterra UK 2026
---

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# Marketing Automation Software

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> Marketing Automation software is a marketing tool that enables organisations to automate key marketing functions, including campaign creation, market segmentation and response analysis. At its core, marketing automation software streamlines processes by automating repetitive and predictable tasks, allowing marketers to manage their campaigns more efficiently. The best marketing automation tools can manage various automated marketing tasks across multiple channels, including email, display advertising, social media, and content marketing. Marketing automation platforms allow greater integration between management and sales and marketing teams, enhancing capabilities to evaluate the effectiveness of marketing campaigns. Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Compare product reviews and features to help find the best Marketing Automation Software for your business in the UK.

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## Products

1. [MarketDirect Cross Media](https://www.capterra.co.uk/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
2. [GetResponse](https://www.capterra.co.uk/software/153948/getresponse) — 4.2/5 (523 reviews) — Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
3. [Influ2](https://www.capterra.co.uk/software/184815/influ2) — 4.9/5 (7 reviews) — ABM that starts with people
4. [Xtremepush](https://www.capterra.co.uk/software/151231/xtremepush) — 4.5/5 (55 reviews) — Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions.
5. [Mirabel's Marketing Manager](https://www.capterra.co.uk/software/1002046/marketing-manager) — 4.5/5 (2 reviews) — This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer.
6. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6977 reviews) — Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution.
7. [Enabler](https://www.capterra.co.uk/software/156227/enabler) — 3.7/5 (3 reviews) — Drive ROI with Enabler. Enterprise marketing automation featuring multi-step nurture journeys, dynamic content, and deep CRM integratio
8. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13578 reviews) — Asana organise, manages, and coordinates work between humans and AI across teams at scale.
9. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2318 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
10. [Omnisend](https://www.capterra.co.uk/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
11. [Adzooma](https://www.capterra.co.uk/software/188236/adzooma) — 4.0/5 (22 reviews) — Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations.
12. [iPresso](https://www.capterra.co.uk/software/122512/ipresso) — 4.6/5 (12 reviews) — Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication.
13. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6231 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
14. [InboxAlly](https://www.capterra.co.uk/software/1019612/inboxally) — 4.8/5 (6 reviews) — InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox.
15. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (991 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
16. [Customer.io](https://www.capterra.co.uk/software/174023/customer-io) — 4.7/5 (87 reviews) — Customer.io is software that helps businesses create personalized experiences across channels using first-party data.
17. [Solitics](https://www.capterra.co.uk/software/205331/solitics) — 4.2/5 (11 reviews) — Automate real-time journeys across channels. AI-powered, fast to launch, built for iGaming, fintech, trading \& banking.
18. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (908 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
19. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17616 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
20. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15378 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
21. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3463 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
22. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3054 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
23. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (3000 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
24. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2924 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
25. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

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## Related Categories

- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Links

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Integration is fast and seamless: go live in just 45 days and start scaling smarter with one platform that connects every system, channel, and data source. Real-time automation. Real results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d05937e0-0353-44b6-ac87-ec59a33ef271.jpeg","url":"https://www.capterra.co.uk/software/205331/solitics","@type":"ListItem"},{"name":"EngageBay CRM","position":18,"description":"EngageBay’s AI-powered CRM offers a comprehensive set of tools to help businesses manage customer relationships efficiently. It unifies marketing, sales, and service automation with built-in AI capabilities for smarter engagement and decision-making. The platform enables teams to capture leads, nurture them through automated workflows, and deliver consistent customer experiences from a single, unified system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.co.uk/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Mailchimp","position":19,"description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dd1b7965-612d-4c53-899b-0cf4a9337971.png","url":"https://www.capterra.co.uk/software/110228/mailchimp","@type":"ListItem"},{"name":"Jira","position":20,"description":"Jira is a project management tool designed for agile teams to plan, track, and release software. It offers issue and project tracking, enabling teams to manage the entire development lifecycle on one platform. With seamless integration capabilities, Jira connects with various tools, creating a centralized hub and eliminating data silos for a unified project view.\n\nJira's Rovo AI enhances project management by automating tasks, summarizing comments, and aligning work with company goals, allowing teams to focus on impactful activities. Its advanced reporting and analytics provide insights into trends and risks, supporting data-driven decisions and continuous improvement. Jira adapts to the needs of teams across software development, marketing, and operations, transforming ideas into reality.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e1b492c5-8a97-4b86-a422-d317b2480afa.png","url":"https://www.capterra.co.uk/software/19319/jira","@type":"ListItem"},{"name":"Brevo","position":21,"description":"Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. \n\nIt only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. \n\nSend 9,000 emails / month for free, and up to 10,000 emails for only $25/month.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/10261f97-8dd6-4ab1-9cf0-781bce5dbc0e.png","url":"https://www.capterra.co.uk/software/132996/brevo","@type":"ListItem"},{"name":"Pipedrive","position":22,"description":"Pipedrive is a cloud-based customer relationship management (CRM) software that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it helps teams attract and close leads.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f2e2e04e-14be-474e-8d90-7162080c28b0.png","url":"https://www.capterra.co.uk/software/132666/pipedrive","@type":"ListItem"},{"name":"Wrike","position":23,"description":"Wrike is the trusted work delivery platform featuring powerful marketing automation, where AI extends what your team can accomplish. By centralizing campaigns in one governed environment, Wrike automates your internal workflows, from creative requests to final approvals, ensuring your teams move faster. Streamline collaboration and execution while maintaining control. Key features include AI Agents, Wrike Copilot, robust workflow automations, customizable dashboards, online proofing, and advanced reporting, creating an auditable record of your marketing process. More than 20,000 organizations worldwide trust Wrike.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b4158bfc-a55c-4d3a-baf8-b0316f604753.png","url":"https://www.capterra.co.uk/software/76113/wrike","@type":"ListItem"},{"name":"Constant Contact","position":24,"description":"Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d5bb525e-43fd-44ad-b018-e69dbd4d4817.jpeg","url":"https://www.capterra.co.uk/software/31898/constant-contact","@type":"ListItem"},{"name":"ActiveCampaign","position":25,"description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b440085-9a1d-42e2-9f4a-496ce62451fd.png","url":"https://www.capterra.co.uk/software/79367/activecampaign","@type":"ListItem"}],"numberOfItems":25}
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