15 years helping British businesses
choose better software

Product Analytics Tools

Product Analytics software enables the collection and analysis of user-level data to uncover insights into how customers interact with products, allowing businesses to track and analyze their users' journeys. Product Analytics software combines product data with customer intelligence to assist businesses with tracking and visualizing user data such as visits, product engagement, conversions, and more.

United Kingdom Show local products
Based on the insights collected on user conversion and retention, make data-backed product decisions Learn more about Whatfix
Whatfix is the best No Code Product Analytics Software. Leading technology companies like Microsoft love Whatfix. With Whatfix’s full stack product analytics platform, capture product & user data without engineering support, analyze using rich visualisations, and act on this data using its in-app guidance solution. Using our visual, drag-and-drop tagging editor, product managers can easily track all user actions such as clicks, page visits, scrolls, and more actions without technical expertise. Learn more about Whatfix

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Extellio is the best choice for web analytics to understand user behaviour, intent, and experience on websites. Learn more about Extellio
Extellio is a trusted tool in monitoring, investigating, and improving user experience, conversion, and user journeys. Packed with GDPR-safe analytics, smart surveys, heatmaps and screen recordings in one platform, giving users a deeper look at actionable insights. Learn more about Extellio

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
With Hotjar, you can see how people experience your product, figure out the changes they need most and get buy-in for your ideas, fast!
You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? What they do before dropping off? With Hotjar, you can see how people experience your product, figure out the changes they need most and get buy-in for your ideas, fast! Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar. Learn more about Hotjar

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Pendo helps you learn everything about your customers so you can improve everything about their digital experiences.
Product and journey analytics by user and account from Pendo. Learn why customers engage, return, and succeed. Empower your teams with comprehensive product analytics to inform data-driven decisions. Know which features users adopt, which they ignore, and see how they navigate your entire product portfolio. Combine insights from Pendo, your CRM, and 3rd party integrations so you can leverage product usage data across your company. Pendo codelessly tracks all usage as soon as it’s installed — no tagging or instrumentation required. Learn more about Pendo

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Website optimization tools used by 450,000+ sites worldwide. Heatmaps, recordings, surveys, live chat, and more included in every plan.
Learn why website visitors aren’t converting to grow sales and capture leads. Installation is easy and doesn’t require coding experience. Quickly find valuable sessions with Optimizable Segments that show you frustrated, confused, bounced visitors and more. For one price, you get Heatmaps, Session Recordings, Surveys, Announcements. Conversion Funnels, Form Analytics, Visitor Profiles, Live Chat & Live View and a real-time Dashboard. Start your free trial today; no credit card required. Learn more about Lucky Orange

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Reporting software | Forecast | Consolidate | Dashboards | Visualize | Data Analytics | Business Valuation | Excel | AI Insights
Syft Analytics is the award-winning interactive & collaborative financial reporting tool. From simple reports through to integrated forecasts, businesses and accountants use Syft to create, collaborate on, and explore beautiful financial reports. With Syft’s AI-powered insights across every graph and report, you can go from data to decisions in no time. 9 out of 10 users say Syft is easier to use than other reporting solutions. Join 100,000+ businesses that choose Syft with a 14-day free trial. Learn more about Syft Analytics

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
General interviewing, conjoint analysis, and MaxDiff exercises for online, offline, or paper surveys.
Lighthouse Studio features general-interviewing capabilities as well as full integration (design and analysis) for conjoint analysis, discrete choice, and MaxDiff exercises. Includes complex skip logic, quota control, and list building. Export to CSV, Excel and SPSS. Surveys can be fielding online using your own web server, locally on a computer or Android device, or via paper and pencil. Learn more about Lighthouse Studio

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain in real-time, across devices to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. For more information, visit: www.mixpanel.com Learn more about Mixpanel

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels
Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the whys behind users' actions. Why do users churn, or why aren't they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do. Learn more about Smartlook

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors. Learn more about Mouseflow

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
Twilio Segment is the world’s leading Customer Data Platform (CDP). The platform provides 25K+ companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Learn more about Segment

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions.
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. Learn more about Fullstory

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more.
Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What is the impact of your latest release? Amplitude's Behavioral Platform does the heavy lifting. Learn more about Amplitude

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
A powerful analytics suite to understand the behavior of your visitors and customers with auto-tracking and pre-built reports.
A powerful analytics suite to understand the behavior of your visitors and customers with pre-built reports. It's privacy-friendly and hosted in EU. - Suitable for all kinds of websites and SaaS businesses. - Setting up your dashboard takes only a few minutes. - Uncover which sources are bringing traffic, which pages are visited the most, and which actions help in conversions. - Discover how users engage with your SaaS product to make the right decisions - Simple alternative to Google analy Learn more about Usermaven

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Seller Assistant is an Product Research Software for selling on Amazon. It combines Browser Extensions, Amazon seller tools, features.
Selling on Amazon? Tired of Amazon product research routine? Spend hours sourcing profitable products to sell on Amazon? Seller Assistant is a Product Research Software for selling on Amazon. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker. Great for Online Arbitrage, Dropshipping, and Wholesale. Trusted by over 50,000 users worldwide, Seller Assistant has analyzed 250 millions of products and identified more than 2,000,000 high-margin deals. Supported Amazon marketplaces all over the world Stop wasting your time and money on the wrong products. Get started with Seller Assistant! Start your FREE 14-day trial today! No credit card is required https://www.sellerassistant.app/ Learn more about Seller Assistant App

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
United Kingdom Local product
Record, replay & analyse web & mobile app sessions to understand what customers/visitors do your digital channels and why.
Record, replay & analyse web & mobile app sessions to understand what customers/visitors do your digital channels and why. Learn more about Glassbox

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Canny is a user feedback tool built to cover everything you need to navigate the entire feedback cycle.
Capture, organize, and analyze user feedback in one place to inform your product decisions. Prioritize feedback, build a roadmap, and close the communication loop with a built-in changelog. Learn more about Canny

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. Learn more about Microsoft Clarity

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
See how users are engaging with your product or website to quickly uncover the insights that lead to the biggest business results.
Build a digital experience users love with Heap. Automatically capture every click, view, and form fill with a single snippet that takes just minutes to install. See users' missed steps, alternate paths to conversion, and areas with significant friction to quickly uncover the insights that lead to the biggest business results. Understand how users are engaging with your product or website; know not just where they get stuck, but why. Learn more about Heap

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Web analytics software with site session replays, user event tracking, and customer segmentation.
Web analytics software with site session replays, user event tracking, and customer segmentation. Use it to solve your customers problems, find answers about how your product is used, and optimize overall experience in your web application. Learn more about LiveSession

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Lebesgue: Marketing and LTV is your AI CMO, providing custom solutions for eCommerce success.
Boost your profit and marketing ROI with Lebesgue, the AI-powered marketing companion for eCommerce stores. Say goodbye to marketing mistakes and hello to data-driven growth. Lebesgue scans your store analytics, Facebook ads, TikTok ads, and Google ads performance to identify opportunities for improvement and growth. Our AI-driven insights help you fix mistakes on Google, TikTok, and Facebook Ads that may be hurting your marketing profit. Learn more about Lebesgue

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
We help companies to (re)connect with their customers
to enhance digital experience.
Screeb redefines the way businesses collect and manage feedback to better understand their customer's needs: - See how people are using your app - Ask questions to better understand their behaviour - Get qualitative insights to improve your product Screeb helps you to know who is using your app and to spot improvement areas for your product. Get a clear understanding of why your users act like this, what they want and what you should do next. Learn more about Screeb

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile
LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience. Using LogRocket, Software teams can fix user-reported issues faster, de-noise their error alerts, and see the "why" behind their product analytics graphs and funnels. Make sure your team is focusing on the digital experience issues with the biggest impact at all times. And now, with the release our machine learning functionality, LogRocket Galileo, you'll Learn more about LogRocket

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics
Totango is a customer success platform that drives action and focus for teams and predictable results for management.
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements. Leading companies use Totango to reduce churn, grow predictable revenue, and maximize customer value over time. Learn more about Totango

Features

  • Customer Segmentation
  • Funnel Analysis
  • Cohort Analysis
  • Engagement Tracking
  • Conversion Tracking
  • Usage Tracking/Analytics