---
description: Discover and compare Free Product Analytics Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Product Analytics Tools - Capterra UK 2026
---

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# Product Analytics Tools

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> Product Analytics software enables the collection and analysis of user-level data to uncover insights into how customers interact with products, allowing businesses to track and analyze their users' journeys. Product Analytics software combines product data with customer intelligence to assist businesses with tracking and visualizing user data such as visits, product engagement, conversions, and more.

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## Products

1. [LiveSession](https://www.capterra.co.uk/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
2. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
3. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — With Hotjar, you can see how people experience your product, figure out the changes they need most and get buy-in for your ideas, fast\!
4. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — AI-powered product analytics that show you how customers engage with your product. Heatmaps, session replay, surveys and more.
5. [Pendo](https://www.capterra.co.uk/software/151951/pendo-platform) — 4.5/5 (238 reviews) — Pendo helps you learn everything about your customers so you can improve everything about their digital experiences.
6. [Syft Analytics](https://www.capterra.co.uk/software/161231/syft-analytics) — 4.7/5 (186 reviews) — Reporting software | Forecast | Consolidate | Dashboards | Visualize | Data Analytics | Business Valuation | Excel | AI Insights
7. [Mixpanel](https://www.capterra.co.uk/software/158740/mixpanel) — 4.5/5 (145 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
8. [Smartlook](https://www.capterra.co.uk/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
9. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) — User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
10. [Contentsquare](https://www.capterra.co.uk/software/161591/contentsquare) — 4.8/5 (116 reviews) — Contentsquare is the \#1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
11. [Usermaven](https://www.capterra.co.uk/software/1038267/usermaven) — 4.9/5 (80 reviews) — A powerful analytics suite to understand the behavior of your visitors and customers with auto-tracking and pre-built reports.
12. [Whatfix](https://www.capterra.co.uk/software/143008/whatfix) — 4.6/5 (77 reviews) — Based on the insights collected on user conversion and retention, make data-backed product decisions
13. [Canny](https://www.capterra.co.uk/software/161103/canny) — 4.6/5 (76 reviews) — Canny is a user feedback tool built to cover everything you need to navigate the entire feedback cycle.
14. [Segment](https://www.capterra.co.uk/software/150621/segment) — 4.7/5 (72 reviews) — Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
15. [Fullstory](https://www.capterra.co.uk/software/153721/fullstory) — 4.6/5 (67 reviews) — Fullstory helps technology teams develop experiences that push the boundaries of what’s possible.
16. [Amplitude](https://www.capterra.co.uk/software/158741/amplitude) — 4.6/5 (67 reviews) — Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more.
17. [Seller Assistant](https://www.capterra.co.uk/software/1042854/seller-assistant-app) — 4.8/5 (62 reviews) — Amazon seller software for bulk analysis and product research. 14-day FREE trial.
18. [Microsoft Clarity](https://www.capterra.co.uk/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
19. [Heap](https://www.capterra.co.uk/software/147216/heap) — 4.5/5 (42 reviews) — See how users are engaging with your product or website to quickly uncover the insights that lead to the biggest business results.
20. [Screeb](https://www.capterra.co.uk/software/1021951/screeb) — 4.5/5 (42 reviews) — We help companies to understand, ask, engage and guide their users, all in one place.
21. [LogRocket](https://www.capterra.co.uk/software/187552/logrocket) — 4.9/5 (28 reviews) — LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile
22. [UXCam](https://www.capterra.co.uk/software/178249/uxcam) — 4.7/5 (23 reviews) — UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries.
23. [Countly](https://www.capterra.co.uk/software/140992/countly) — 4.6/5 (19 reviews) — Privacy-first, AI-ready digital analytics helping teams understand users, evolve product experiences, and own their data end-to-end.
24. [Trevor.io](https://www.capterra.co.uk/software/155488/trevormydata) — 4.7/5 (19 reviews) — Trevor empowers your whole team to get answers from your data without using SQL, and then visualise, dashboard, export, and set alerts.
25. [Discover](https://www.capterra.co.uk/software/1008920/discover) — 4.6/5 (19 reviews) — Web-based survey authoring application that helps businesses create and share surveys with the target audience and analyze responses.

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## Related Categories

- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software)
- [Mobile Analytics Software](https://www.capterra.co.uk/directory/30936/mobile-analytics/software)
- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/32915/product-analytics/software)
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Using our visual, drag-and-drop tagging editor, product managers can easily track all user actions such as clicks, page visits, scrolls, and more actions without technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a522a079-45c7-4690-897c-93c735a29c17.png","url":"https://www.capterra.co.uk/software/143008/whatfix","@type":"ListItem"},{"name":"Canny","position":13,"description":"Capture, organize, and analyze user feedback in one place to inform your product decisions. \n\nPrioritize feedback, build a roadmap, and close the communication loop with a built-in changelog.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/27e17e60-2465-4fb1-a234-b9149d8127d4.png","url":"https://www.capterra.co.uk/software/161103/canny","@type":"ListItem"},{"name":"Segment","position":14,"description":"Twilio Segment is the world’s leading Customer Data Platform (CDP). The platform provides 25K+ companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ebeda7bc-49d8-4ece-ab0b-6434a893086a.png","url":"https://www.capterra.co.uk/software/150621/segment","@type":"ListItem"},{"name":"Fullstory","position":15,"description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fef8b6a9-d242-4ec2-b930-b77e48ad6c5e.png","url":"https://www.capterra.co.uk/software/153721/fullstory","@type":"ListItem"},{"name":"Amplitude","position":16,"description":"Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. \n\nGo beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions.\n\nAnswer complex product questions like, which activities keep users coming back? What is the impact of your latest release? Amplitude's Behavioral Platform does the heavy lifting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/14384514-4f61-4993-8c04-7968fa1ebfb0.png","url":"https://www.capterra.co.uk/software/158741/amplitude","@type":"ListItem"},{"name":"Seller Assistant","position":17,"description":"Selling on Amazon? Tired of product research routine? It’s hard to find profitable and well-selling products to sell on Amazon? You need to analyze a hundred products every day to identify the right one?\nMeet Seller Assistant  — your ultimate software for winning the Amazon marketplace! It’s great for wholesalers, online arbitrage sellers and dropshippers.  It combines three extensions: Seller Assistant Browser Extension, IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Bulk Restrictions Checker, Seller Spy,\nThis all-in-one software provides automated bulk sourcing solutions for wholesalers and advanced product research tools for online arbitrage sellers and dropshippers.\nTrusted by over 50,000 users worldwide, Seller Assistant has analyzed 250 millions of products and identified more than 2,000,000 high-margin deals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f13540d5-0ee6-4f78-a0d0-60bbf456aa2f.png","url":"https://www.capterra.co.uk/software/1042854/seller-assistant-app","@type":"ListItem"},{"name":"Microsoft Clarity","position":18,"description":"Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. \n\nExperience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/da96fad9-089b-48e3-a7ca-f2e17f00c972.png","url":"https://www.capterra.co.uk/software/1018691/microsoft-clarity","@type":"ListItem"},{"name":"Heap","position":19,"description":"Build a digital experience users love with Heap. Automatically capture every click, view, and form fill with a single snippet that takes just minutes to install.\n\nSee users' missed steps, alternate paths to conversion, and areas with significant friction to quickly uncover the insights that lead to the biggest business results. Understand how users are engaging with your product or website; know not just where they get stuck, but why.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e1cdbe2e-1d45-4fee-833f-356677cbf71e.webp","url":"https://www.capterra.co.uk/software/147216/heap","@type":"ListItem"},{"name":"Screeb","position":20,"description":"Understand, Ask, Engage, and Guide Your Users, All In One Place.\n\nScreeb brings everything you need to elevate your product experience — observe user behavior through session replays, gather insights with surveys, analyze data with AI, and guide users with product tours.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0befc8ed-4258-4d78-ac42-ea27b360f6d8.png","url":"https://www.capterra.co.uk/software/1021951/screeb","@type":"ListItem"},{"name":"LogRocket","position":21,"description":"LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.\n\nUsing LogRocket, Software teams can fix user-reported issues faster, de-noise their error alerts, and see the \"why\" behind their product analytics graphs and funnels. Make sure your team is focusing on the digital experience issues with the biggest impact at all times.\n\nAnd now, with the release our machine learning functionality, LogRocket Galileo, you'll","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b0025d6f-fcf1-49fb-b6c4-91f2aa4be5fc.png","url":"https://www.capterra.co.uk/software/187552/logrocket","@type":"ListItem"},{"name":"UXCam","position":22,"description":"UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.\n\nMost companies track vanity metrics, such as page visits, and do not capture micro-interaction data sets. In doing so, they completely miss out on what matters: the user.\n\nUXCam developed a solution that helps people deliver the perfect experience — by understanding their users.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4538b370-2477-4765-b4e5-1de7679a850c.png","url":"https://www.capterra.co.uk/software/178249/uxcam","@type":"ListItem"},{"name":"Countly","position":23,"description":"Countly is a privacy-first, AI-ready analytics and customer engagement platform designed for organizations that demand full data ownership. Unlike traditional SaaS analytics tools, Countly allows you to deploy on-premises or in a private cloud, providing complete control over your data, compliance, and security.\n\nTeams use Countly to understand user behavior, optimize product experiences, and automate customer engagement, all in real time and across every device and channel.\nWith flexible tracking, customizable dashboards, and a modular architecture, Countly scales with your product, ensuring long-term autonomy without vendor lock-in.\n\nBuilt for privacy. Designed for flexibility. Ready for AI-driven innovation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e2659928-c174-47ae-86a8-66e9b5e959a3.png","url":"https://www.capterra.co.uk/software/140992/countly","@type":"ListItem"},{"name":"Trevor.io","position":24,"description":"Enable your whole team to build reports, perform look ups, and get ad hoc answers from your data using a simple, intuitive query builder (or SQL).\n\nEasily create beautiful visualisations, dashboards and reports from your data:\n\n- export into your favourite formats\n- send alerts via email, Zapier or to Slack\n- share internally with your team\n- share with your customers via embedded dashboards\n\nTrevor uses a secure, read-only transaction, and takes only 20 minutes to set up. dbt compatible.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7df2bc24-1295-4c77-9c26-dcee60d74ed8.png","url":"https://www.capterra.co.uk/software/155488/trevormydata","@type":"ListItem"},{"name":"Discover","position":25,"description":"Discover is Sawtooth Software's web-based survey platform that makes survey crafting easier than ever. Discover has all the typical capabilities (e.g.: single- or multiselect questions, skip logic, quota control) and much more: advanced choice exercises (MaxDiff for prioritization or choice exercises for conjoint analysis used in product and pricing research). Apart from these capabilities, Discover has impressive reporting capabilities (charting, crosstabs and even a market simulator.)","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/45167019-f5c4-4e2e-bf0b-2b26366336a2.png","url":"https://www.capterra.co.uk/software/1008920/discover","@type":"ListItem"}],"numberOfItems":25}
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