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Lead Nurturing Software
Lead Nurturing software helps marketing and sales professionals to turn prospects into customers.
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Pipedrive
4.5
(3,024)
Local product
Local product
Generate hot leads and nurture them all the way to close with Pipedrive's state-of-the-art sales tool.
Learn more about Pipedrive
Pipedrive is a smart sales tool that combines cutting-edge technology, inside sales knowledge and public resources to generate hot leads and nurture them all the way to close. Let our state-of-the-art features and powerful automtions help you engage with your prospects and prioritize your interactions with them, so that no lead goes cold on your watch. Try Pipedrive free for 14 days! No CC required!
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
Learn more about Lusha
Tap into the power of Lusha’s Prospecting for the fastest and easiest lead generation. Easily stay up to date with all of your accounts and leads using customizable job change alerts and intent data.
Lusha is GDPR and CCPA-compliant as well as ISO-27701 accredited. We stay on top of evolving privacy and security regulations so you can always find verified emails and safe-to-call direct dials for decision-makers that match your ideal customer profile in seconds.
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
momencio is a dynamic sales enablement and lead capture platform designed to transform your marketing efforts into measurable success.
Learn more about momencio
Standardize & Supercharge your Lead capture for all your events with momencio.
With momencio, exhibitors can:
1. Capture badges, business cards, name tags and more
2. Survey & Qualify
3. Dictate notes
4. Present digital collateral like PDFs, videos, HTML5 and more
5. Automatically follow up with personalized emails
6. Extend lead engagement to personalized landing pages that house the assets of interest
7. Track lead engagement at the booth and beyond
8. Real-time lead engagement and insights
9. 360 Event performance dashboards
10. Integrate with CRM and Marketing Automation platforms
Learn more about momencio
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
Learn more about EngageBay CRM
EngageBay is a simple, affordable, all-in-one marketing and sales CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture these leads through engaging emails and automate your marketing funnel through marketing automation - all from one easy to use platform.
Learn more about EngageBay CRM
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
WhatsApp marketing platform that enables businesses to to build, scale and drive revenue from a WhatsApp channel.
Learn more about charles
charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp.
It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy.
charles' key products are 📣 Campaigns and 🚀Journeys.
With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses.
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Supercharge your Lead Generation on LinkedIn by automating your prospecting campaigns and expertly managing and nurturing your network.
Learn more about Kanbox
Turn Your LinkedIn Profile into a Successful Lead Gen Powerhouse
How Kanbox Works:
#1 Leads scraping from LinkedIn and Sales Navigator
Import leads from LinkedIn searches, posts, and events.
Obtain clean, non-duplicated data. Find professional emails. Refine and segment your lists in the Kanbox Lead Manager.
#2 Linkedin outreach automation
Easily trigger profile visits, connection requests, messages, and follow-ups. Use customizable message templates, conduct A/B testing, and optimize your success rates. Track your prospecting campaigns through automated CRM pipelines, smoothly managing lead cards.
#3 Network growth and management
Organize your network using filters and labels in Kanbox's Smart Inbox. Seamlessly execute bulk actions, including messaging and connection requests. Enjoy a full-screen chat with key member information, note-taking, and quick actions.
Learn more about Kanbox
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results.
Learn more about Constant Contact
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Brevo, is the leading customer relationship management (CRM) suite.
Forge lasting customer relationships and accelerate growth with Brevo, the most approachable CRM suite. Build brilliant customer experiences across email, SMS, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Trusted by 500,000+ businesses worldwide, Brevo offers premium solutions and support to enhance clients’ marketing strategies and drive their ROI. Get in touch to learn more.
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
The smarter way for small businesses to do great work
Keap organizes your client information & daily work in one place, freeing you up
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.
Learn more about Keap
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Bitrix24 is #1 free lead tracking and lead nurturing software used by 15 million companies. Cloud, mobile, open source.
Bitrix24 is #1 free lead tracking and lead nurturing software used by 15 million companies. Cloud, mobile, open source. Free email marketing, trigger emails, SMS marketing, Facebook and Google retargeting.
Learn more about Bitrix24
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Local product
125k+ ecommerce stores use Omnisend's all-in-one email marketing tool to easily nurture leads and access all relevant customer data.
Omnisend's complete marketing automation platform has everything to scale your online business. This includes a powerful CRM solution that automatically collects, analyzes, and leverages your customer data to create highly-personalized campaigns. Get the full picture of every customer journey and use ecommerce-designed tools to nurture leads and build loyalty. Combine email, SMS & Push for an immersive experience. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
Learn more about Omnisend
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.
Learn more about Marketo Engage
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Purpose-Built to Grow Your Enrollments
Meritto, popularly known as the Operating System for Student Recruitment and Enrollment, is the defacto choice for educational organizations looking to boost team productivity, enhance student experience, optimize marketing spends and even grow enrollments. While each of our purpose-built products whether Enrollment Cloud, Education CRM, Application Platform, Education Chatbot, or Payment Cloud is powerful on its own, the real impact is when you enroll as one.
Learn more about Meritto (Formerly NoPaperForms)
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Affordable, comprehensive, and easy-to-use solution to grow and engage audiences, create and sell courses, and turn ideas into income.
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.
Learn more about GetResponse
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
The easy to use CRM with optional marketing tool that lets you nuture your leads through your pipeline and prioritize the best ones.
Really Simple Systems CRM helps you work smarter, managing and tracking your sales leads and customers, so you can get on with growing your business. Designed for small and mid-sized organisations, this GDPR compliant CRM is easy to set up and simple to use. With sales, marketing and service & support built-in you'll have all your data in one place, enabling team collaboration, better relationships and driving sales growth.
Learn more about Spotler CRM
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns.
Learn more about Campaigner
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Using LinkedIn to generate leads for your business?
Automate your LinkedIn outreach with Dripify today:
https://dripify.io/
Dripify.io - is the most advanced LinkedIn automation & lead generation tool on the market that allows to:
Create LinkedIn prospecting campaigns by selecting desired automated LinkedIn actions, delays, and conditions
Onboard team members and do LinkedIn prospecting together
Access advanced analytics with crucial metrics, conversion rates, and team stats
Respond to leads quickly and easily via your smart inbox feature available in Dripify
Export leads into CSV
and much more!
Learn more about Dripify
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
All-in-one LinkedIn software that allows users to create automated sales funnels on LinkedIn and improve sales prospecting.
Willing to send a connection request on LinkedIn, shoot a thank you message after the request is accepted, then send a sales message and continue with follow-ups?
Then Octopus CRM is the right tool for you, which allows to:
- send connection requests in bulk
- mass message connections
- auto endorse skills
- auto view profiles
- build a sales funnel on LinkedIn.
- and view analytics page that shows LinkedIn daily performance, campaign conversion rates, and more.
Learn more about Octopus CRM
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Act-On is a marketing automation tool that maximizes lead generation and lead management. We spark better inbound & outbound marketing.
Convert visitors into customers, cultivate engagement, and drive more sales & revenue with Act-On's marketing automation and lead nurturing platform.
Send the right message in the right channel at the right time with our range of simple-to-build and easy-to-deploy messaging solutions. Nurture your prospects by building automated programs that create more compelling buyer journeys with informative, holistic messaging that strikes the right tone at the right cadence.
Learn more about Act-On
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.
Popl is the #1 digital business card platform for teams. Our platform is used by companies of all sizes to create, distribute, and manage digital business cards, creating brand consistency across your organization.
Popl integrates with 4,000+ apps, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more.
Contact us for a free demo to learn more.
Learn more about Popl
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Local product
Similarweb
4.6
(213)
Local product
Local product
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior.
Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services.
Learn more about Similarweb
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
All-In-One Automation Tool with Sourcing, Outreach, Data Enrichment, auto-Updates, ATS/CRM, custom pipelines, smart inbox, and ChatGPT.
Jobin.cloud is an all-in-one automation tool for finding and engaging with people. Import profiles in bulk, filter and manage them in auto-updating repositories, and easily select the best ones to contact with personalized fields via email or LinkedIn. With ChatGPT's help, you can personalize your messaging in bulk, assign them to jobs and pipelines, and track all conversations with timelines, tags, and notes. Expand your network with LinkedIn connection requests and create your ultimate asset.
Learn more about Jobin.cloud
...
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Lead Nurturing Software with marketing automation, sales tracking & segmenting, complete analytics, and advanced reports.
LeadSquared’s Lead Nurturing Software provides well-timed content on the right channels. Reduce response time and enhance prospect experience by nurturing relationships from lead capture to closure via emails, calls, and text. Stay ahead of your competition via personalized responses + complete analytics. Design prospect journey workflows, automate communication across channels, and notify sales teams accordingly – all at once. Built for tracking, segmenting, and reporting.
Learn more about LeadSquared
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
After capturing a lead, Kartra's automations can effortlessly nurture and convert them into customers.
Grow your business online with Kartra, the all-in-one platform for lead management.
With Kartra, it's not just about capturing leads; it's about understanding them. Kartra tracks each of your lead's journey–allowing you to label and categorize them into groups.
Even better, you can assign scores to your leads based on their actions and engagement with your content.
Make every lead count with Kartra.
Learn more about Kartra
...
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Every Super Hero needs a Sidekick. VipeCloud Is the Only Solution You Need To Automate Your Customer Communications.
VipeCloud is the only solution you need to Automate your Customer Communications. VipeCloud's easy-to-use CRM also has built in Email Marketing, SMS & MMS Texting, Sign Up Forms, Social Posting, Scheduling, Video Email, Automations and More. VipeCloud enables you to simplify, automate, and optimize your entire customer lifecycle. And we mean it when we offer great support, with easily accessible US-based humans.
Learn more about VipeCloud
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Features
- Lead Notifications
- Personalisation
- Drip Campaigns
- A/B Testing
- Lead Qualification
- Campaign Management
Lead Nurturing Software Buyers Guide
Table of Contents
Lead nurturing software is a subset of lead management software that has many similar features and functionalities. However, lead nurturing software is designed specifically for building a relationship with the lead through every stage of the sales funnel.
The software allows sales and marketing professionals to set up a series of trigger-based communication modes via email, SMS, social media, or call reminders throughout the buyer's journey. The tool also helps them score and filter leads as well as access a lead's response to the organisation's sales and marketing campaigns.
The benefits of lead nurturing software
Lead nurturing software helps you monitor leads through the sales process, cultivate their interest in your brand, and ensure that no prospective customer is lost. Here's a list of the benefits you can gain from using this software:
- Deliver a high-quality brand experience: The solution ensures that each lead receives a consistent, high-quality experience when they interact with your business. It helps you enhance your brand-building efforts and develop a relationship with the leads so that when they are ready to make a purchase, your business is one of their top choices.
- Automate time-consuming tasks: Lead nurturing software automates tasks such as sending follow-up marketing and sales emails, scheduling appointments, and responding to social media messages. This eliminates numerous time-consuming, recurring tasks from your teams' daily activities, saving valuable time and resources.
- Score and filter leads: The software makes it easier for you to track and monitor each lead's progress through the sales process. You can score leads based on various parameters and then filter the leads as per their responses. This helps you manage the vast pool of leads and focus on the ones who are truly ready to convert.
- Assess the effectiveness of your campaigns: The solution offers actionable insights into how your leads respond to your marketing and sales campaigns. Leverage this information to assess the effectiveness of your campaigns, do A/B testing, and re-organise your outreach.
Typical features of lead nurturing software
- Campaign management: Plan and execute a series of campaigns to target your leads and track each communication channel to test the success of the campaign.
- Lead segmentation: Organise leads into different groups as per the predefined characteristics; allow them to be automatically moved from one group to another if their characteristics change.
- Drip campaigns: Create email campaigns that target leads in each stage of the sales funnel and automatically move leads between the different stages based on their responses.
- Personalisation: Tweak your communication based on each lead's characteristics, preferences, and interactions with the business; automatically incorporate a lead's personal details, such as their name, into the communication.
- Lead engagement: Keep leads engaged with promotional, targeted content delivered via multiple communication channels.
Considerations when buying lead nurturing software
- Give due consideration to alternative options: While some solutions offer specialised lead nurturing, various sales automation, marketing automation, and customer relationship management solutions help you achieve the same goals. Before you choose a solution, explore each alternative and decide whether you want a core lead nurturing software or you prefer to add this functionality to any of your existing systems.
- Ensure that the solution includes all the features you want: Some lower-tier solutions and plans offer limited functionality. To make the right choice for your business, list all your requirements and match these to the features in different plans and solutions.
- Review usability and interface: The jargon used by some lead nurturing software can be complicated for buyers. So could the user interface. Before purchasing a solution, opt for a trial. Review the solution's usability and interface to ensure that your team can adapt to it and doesn't face any issues.
- Check for social media integration: Even though most lead nurturing solutions support integration of social media platforms, there are some that offer only email capabilities. Therefore, ensure that a solution supports integration with your social media pages and preferred ad platforms.
Relevant lead nurturing software trends
- Analytics to power lead nurturing: Lead nurturing software providers have begun exploring multiple uses of analytics to measure the effectiveness of their outreach. This helps users get granular insights into the target audience's interaction with the business and improve conversion rates. As analytics remains critical for lead management, vendors' applications of analytics is expected to evolve further.
- AI to augment lead scoring: Some solutions offer artificial intelligence (AI) to use an algorithm-based approach in lead scoring. This is known as predictive lead scoring and helps users predict when a lead is going to make a purchase. While some lead scoring models depend on the expertise of your sales and marketing teams, predictive lead scoring functionality does the research and calculations automatically.
