---
description: Compare the best Website Optimisation Tools in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Website Optimisation Tools - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)

# Website Optimisation Tools

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> Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines.

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## Products

1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
2. [LiveSession](https://www.capterra.co.uk/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
3. [Divi](https://www.capterra.co.uk/software/201958/divi) — 4.8/5 (1154 reviews) — Divi is the most popular WordPress theme in the world and the ultimate visual page builder.
4. [Hostinger](https://www.capterra.co.uk/software/218357/hostinger) — 4.6/5 (636 reviews) — Easy to use, fast and reliable web hosting services for everyone who wants to start their online journey.
5. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
6. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar provides digital experience insights. Understand how users behave on your site, what they need, and how they feel, fast.
7. [Cloudflare](https://www.capterra.co.uk/software/155191/cloudflare) — 4.7/5 (515 reviews) — Cloudflare is a web performance and security company on a mission to build a better Internet.
8. [Datadog](https://www.capterra.co.uk/software/135453/datadog-cloud-monitoring) — 4.6/5 (357 reviews) — Full-stack monitoring with the addition of Datadog Synthetics, along with infrastructure, traces and logs in a single platform.
9. [Moz Pro](https://www.capterra.co.uk/software/152215/moz-pro) — 4.5/5 (349 reviews) — All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
10. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) — SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
11. [SE Ranking](https://www.capterra.co.uk/software/142169/se-ranking) — 4.7/5 (297 reviews) — SE Ranking's Website Audit tool finds every technical error hindering a website's SEO success.
12. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — AI-enabled website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys and more included in every plan.
13. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
14. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) — Web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team.
15. [Kajabi](https://www.capterra.co.uk/software/154682/kajabi) — 4.4/5 (227 reviews) — Kajabi is the all-in-one tool created to empower people to create and sell online courses, coaching, memberships, and expertise online.
16. [ClickCease](https://www.capterra.co.uk/software/156209/cheq-essentials) — 4.7/5 (222 reviews) — The world’s leading ad protection software to prevent click fraud and fake impressions on Google Ads, Meta Ads and Microsoft Ads.
17. [Landingi](https://www.capterra.co.uk/software/146092/landingi) — 4.8/5 (206 reviews) — Landingi offers features such as A/B testing, integrations and diverse templates to help improve page performance and user experience.
18. [Gumlet](https://www.capterra.co.uk/software/207067/gumlet) — 4.9/5 (202 reviews) — With Gumlet Image, you can reduce CDN costs by 30%, get perfect web vitals, and publish optimized images automatically.
19. [New Relic](https://www.capterra.co.uk/software/118128/new-relic) — 4.5/5 (195 reviews) — Optimize website performance and user experience with New Relic's real-time insights, designed for software engineer practitioners.
20. [UENI](https://www.capterra.co.uk/software/187419/ueni-ltd) — 4.4/5 (187 reviews) — UENI is a done-for-you website service that helps small businesses build, launch, and manage a professional online presence.
21. [CustomerHero](https://www.capterra.co.uk/software/153472/startquestion) — 4.9/5 (175 reviews) — Professional survey software which help companies to create perfectly optimize, user-friendly websites and achieve business goals.
22. [Mixpanel](https://www.capterra.co.uk/software/158740/mixpanel) — 4.5/5 (145 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
23. [Adobe Experience Manager](https://www.capterra.co.uk/software/142300/adobe-experience-manager) — 4.3/5 (142 reviews) — Adobe Experience Manager Sites is an AI-powered content management system enabling teams to deliver personalized experiences at scale.
24. [Smartlook](https://www.capterra.co.uk/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
25. [Web.com](https://www.capterra.co.uk/software/151967/web-com) — 3.7/5 (132 reviews) — Improve your exposure online with flexible SEO solutions by Web.com letting you create an SEO package unique to your goals.

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## Related Categories

- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software)
- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)
- [Website Monitoring Software](https://www.capterra.co.uk/directory/10021/website-monitoring/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [All Categories](https://www.capterra.co.uk/directory)

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A/B tests allow you to see which page variant performs better, improve user experience, and increase engagement, while 170+ integrations streamline your lead capture and nurturing process. Landingi excels as a website optimization tool with its easy editor, centralized dashboards, and diverse templates.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e21ba72d-a384-4cd8-80ad-88ce6427bbc4.png","url":"https://www.capterra.co.uk/software/146092/landingi","@type":"ListItem"},{"name":"Gumlet","position":18,"description":"Gumlet Video offers a secure and streamlined way to manage your video content. With Widevine and Fairplay DRM, your videos are protected from unauthorized access and piracy, while the platform allows you to upload, organize, and embed content seamlessly across different platforms. To boost engagement, it supports features like subtitles, chapters, and call-to-actions, delivering adaptive streaming up to 4K HDR10 that’s optimized for every device. Automation is made easy with APIs and SDKs, and you can gain valuable insights through in-depth analytics for each video view.\n\nGumlet Image Optimization focuses on enhancing web performance by automatically resizing, compressing, and converting images to the latest formats for faster loading. Integration is simple, even with low or no-code solutions, improving user experience and SEO while reducing cloud costs. With robust tools for displaying, enhancing, and transforming images, Gumlet ensures that visuals always look perfect.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bd2a0dbe-c416-49b6-adde-6a8c65c097f9.jpeg","url":"https://www.capterra.co.uk/software/207067/gumlet","@type":"ListItem"},{"name":"New Relic","position":19,"description":"New Relic's website optimization tools cater specifically to enterprise companies, offering a robust suite of solutions to enhance website performance, user experience, and conversion rates. Leveraging a unified data platform that aggregates telemetry data from web servers, New Relic provides powerful full-stack analysis tools that offer deep insights into website performance, user behavior, and conversion metrics. With features like real-time monitoring, automated alerts, and customizable dashboards, software practitioners can proactively identify performance bottlenecks, optimize user journeys, and drive conversions effectively. This comprehensive approach simplifies website optimization, enhances operational efficiency, and empowers businesses to achieve their goals with confidence in New Relic's advanced tools.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/faa86e5c-3e51-4e63-867a-8ccc633fc886.jpeg","url":"https://www.capterra.co.uk/software/118128/new-relic","@type":"ListItem"},{"name":"UENI","position":20,"description":"Generate more sales, bookings, and leads with a powerful website that reflects the best of your brand.\n\nUENI gives small businesses and independent professionals a chance to reach a broader audience and increase sales by building their new website for them without the need to settle for expensive agencies or complicated DIY web design builders. \n\nFor a small monthly fee we deliver:\n\n- Professional website done in one week\n- Integrated online store and booking system\n- Custom domain & email\n- Easy-to-use website editor\n- 1:1 Zoom launch call and ongoing support on live chat","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2c8157b4-71e4-4e9b-a7a9-0406337f1128.png","url":"https://www.capterra.co.uk/software/187419/ueni-ltd","@type":"ListItem"},{"name":"CustomerHero","position":21,"description":"Professional software for companies which want to create perfectly optimize, user-friendly websites and achieve business goals.\n\nUse surveys to optimize your website:\n- discover what motivates users,\n- get feedback without interrupting the journey,\n- learn which areas of website are making good and which bad experience.\n\nAsk directly on the website getting real-time feedback or send surveys to your e-mail base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6baed50c-6556-40d2-8750-2c7a4187024c.png","url":"https://www.capterra.co.uk/software/153472/startquestion","@type":"ListItem"},{"name":"Mixpanel","position":22,"description":"Mixpanel is a modern decision analytics platform that empowers teams to move with speed and confidence. Built for product, marketing, and data teams, Mixpanel delivers real-time insights into user behavior—helping companies understand what’s working, why it’s happening, and how to improve.\n\nUnlike legacy BI tools or closed analytics suites, Mixpanel is intuitive, flexible, and composable. Teams can track key outcomes, visualize drivers of growth with Metric Trees, get guided answers with AI Copilot, and work directly from trusted warehouse data with Mixpanel Mirror—no re-tagging, no SQL, no delays.\n\nTrusted by brands like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, and retention—enabling every team to make smarter moves, faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9a3c5edd-0941-4a02-9ae5-9707657f84b3.jpeg","url":"https://www.capterra.co.uk/software/158740/mixpanel","@type":"ListItem"},{"name":"Adobe Experience Manager","position":23,"description":"Adobe Experience Manager Sites is an AI-powered, flexible content management system that empowers brands to rapidly create, manage, and deliver high-impact experiences across channels - including web, mobile, and apps.  \n\nWith a comprehensive suite of capabilities, Adobe Experience Manager enables marketers and developers to quickly create and publish engaging experiences at scale. User-friendly authoring, advanced generative AI, flexible developer resources, and modular content make it easier for teams to deliver experiences across all channels, faster. Built-in experimentation features, a performance-first architecture, and AI-powered insights from Adobe Experience Manager Sites Optimizer allow teams to continually refine experiences, ensuring speedy launches, increased traffic, and higher content engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/81ab4819-e5d1-42eb-9fa2-7cba3ff20463.png","url":"https://www.capterra.co.uk/software/142300/adobe-experience-manager","@type":"ListItem"},{"name":"Smartlook","position":24,"description":"Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.capterra.co.uk/software/164713/smartlook","@type":"ListItem"},{"name":"Web.com","position":25,"description":"With Web.com, our experts design search engine optimization solutions making it easy to get your business found online across top search engines the moment people are searching for businesses like yours. It’s the budget friendly online marketing service that’s perfect if you are looking to improve your online visibility and exposure across search engines overtime. With our flexible a-la-carte solutions, you can build an SEO bundle that’s unique to your business goals at a price you can afford.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4bfda826-6a7a-4c95-b5b5-f5eb2ea3f971.jpeg","url":"https://www.capterra.co.uk/software/151967/web-com","@type":"ListItem"}],"numberOfItems":25}
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