---
description: Compare the best Account Based Marketing Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Account Based Marketing Software - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](https://www.capterra.co.uk/directory/31125/account-based-marketing/software)

# Account Based Marketing Software

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> Account Based Marketing software promotes revenue growth by helping businesses focus its marketing efforts on the key target audience. This software can track and encourage buying intent by delivering personalized marketing content to prospective customers at the time when they are most likely to convert.

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## Products

1. [Influ2](https://www.capterra.co.uk/software/184815/influ2) — 4.9/5 (7 reviews) — ABM that starts with people
2. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews) — The leader in premium sales intelligence.
3. [Personyze](https://www.capterra.co.uk/software/163491/pesonyze) — 4.6/5 (16 reviews) — ABM solution that helps create dynamic landing pages \& send personalized emails to optimize customers' experiences.
4. [ZoomInfo Sales](https://www.capterra.co.uk/software/168264/zoominfo-sales) — 4.1/5 (317 reviews) — ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.
5. [Sparklane](https://www.capterra.co.uk/software/181617/predict) — 4.1/5 (19 reviews) — Sparklane is a growth accelerator providing contact and Bussiness information to predict who your next clients are \& how to reach them
6. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
7. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3042 reviews) — Use an intelligent CRM for account-based marketing to focus your energy on leads that are more likely to buy and grow your revenue.
8. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a software solution for account-based marketing with campaign templates, Gantt charts, reporting features, and more.
9. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \& share insights.
10. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (984 reviews) — Bitrix24 is \#1 free CRM and account management software used by over 15 million companies. Cloud, mobile, and open source editions.
11. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
12. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
13. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (487 reviews) — Now Marketing and Sales teams can build accurate, up-to-date Account Based Marketing (ABM) lists in real-time. Sign Up to try it free\!
14. [Spotler CRM](https://www.capterra.co.uk/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Our easy to use CRM with with an integrated Marketing tool provides the perfect solution for account-based marketing.
15. [Lusha](https://www.capterra.co.uk/software/198383/lusha) — 4.0/5 (397 reviews) — Lusha’s lead intelligence solution delivers accurate direct dials, phone numbers and emails to speed up sales with less work.
16. [Apollo.io](https://www.capterra.co.uk/software/158696/apollo) — 4.5/5 (387 reviews) — Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.
17. [Outreach](https://www.capterra.co.uk/software/159318/outreach) — 4.4/5 (308 reviews) — Outreach helps revenue teams design, measure, and improve workflows so every rep can sell like your best rep.
18. [Act-On](https://www.capterra.co.uk/software/103468/act-on) — 4.3/5 (258 reviews) — Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
19. [SalesLoft](https://www.capterra.co.uk/software/157977/salesloft) — 4.3/5 (231 reviews) — The \#1 platform to codify \& automate dynamic sales plays, facilitate coaching, \& deliver insights at every stage of the revenue cycle.
20. [Drift](https://www.capterra.co.uk/software/150371/drift) — 4.5/5 (199 reviews) — Drift is a human-centric, AI-powered buyer engagement platform.
21. [Relayto](https://www.capterra.co.uk/software/217021/relayto) — 4.8/5 (198 reviews) — Check out relayto.com/showcase and book a meeting with us: https://rla.to/meet-with-relayto
22. [Kommo](https://www.capterra.co.uk/software/120048/amocrm) — 4.3/5 (195 reviews) — Kommo is the world's first messaging-powered CRM. It features sales pipeline, lead tracking, multichannel communication and more.
23. [Jobin.cloud](https://www.capterra.co.uk/software/1021637/jobincloud) — 4.7/5 (172 reviews) — All-in-one ABM solution to source, score, and engage target accounts with personalized, multi-channel campaigns.
24. [Uberflip](https://www.capterra.co.uk/software/124885/uberflip) — 4.4/5 (170 reviews) — Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into relevant digital experiences
25. [Close](https://www.capterra.co.uk/software/132667/close-io) — 4.7/5 (164 reviews) — Close is the all-in-one sales engagement CRM designed to help startups and small businesses turn leads into revenue.

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## Related Categories

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)
- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Lead Capture Software](https://www.capterra.co.uk/directory/31017/lead-capture/software)
- [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/31125/account-based-marketing/software)
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The world’s most effective revenue organizations use Outreach to power workflows, put customers at the center of their business, and win in the market.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9bafad58-0a5e-4a95-b31e-2ed02e70b97a.png","url":"https://www.capterra.co.uk/software/159318/outreach","@type":"ListItem"},{"name":"Act-On","position":18,"description":"Our powerful, proven account-based marketing solution and segmentation tool is designed to help you deliver individualized messaging through our automated programs and SMS communications.\n\nStart driving more productive sales conversations, analyze the effectiveness of your account-based marketing strategy and gain deeper insights into prospect and customer behavior with contact- and account-level reports and website visitor tracking.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/23dfe65b-2b51-478a-b9f1-19cd45c355d6.png","url":"https://www.capterra.co.uk/software/103468/act-on","@type":"ListItem"},{"name":"SalesLoft","position":19,"description":"Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world’s most successful sales teams, like those at IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. 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Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4d72c04f-b917-469c-ae1e-20c53999527a.png","url":"https://www.capterra.co.uk/software/150371/drift","@type":"ListItem"},{"name":"Relayto","position":21,"description":"RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images, blogs) into engaging interactive experiences, enabling viewers to choose their own path and self-educate. \n\nWith RELAYTO, you can create an unlimited number of public and private interactive experiences equipped with security, permissions and user management to control who has access to your content. https://rla.to/pitch","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/691dbcca-bdb3-4e01-8796-ef64ba641d15.png","url":"https://www.capterra.co.uk/software/217021/relayto","@type":"ListItem"},{"name":"Kommo","position":22,"description":"Kommo is the world's first messaging-powered CRM. Multi-channel communication lets you connect with accounts through messengers, emails and calls from a single app. Now every interaction can be a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting and automation tools.It's the perfect messenger-based sales solution for entrepreneurs and SMBs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1c5c666c-8d48-4e9d-ac31-e43229769881.png","url":"https://www.capterra.co.uk/software/120048/amocrm","@type":"ListItem"},{"name":"Jobin.cloud","position":23,"description":"Jobin.cloud is a full-funnel Account Based Marketing platform that lets teams find, target, and engage high-value accounts without switching tools. Instead of relying on separate systems for contact sourcing, pipeline management, and outreach, Jobin.cloud offers an all-in-one solution. Identify decision-makers, automatically qualify them, and launch multi-channel campaigns with personalized content and real-time tracking. Deep segmentation, campaign personalization, CRM-style lead tracking, and customizable workflows ensure your ABM efforts are data-driven and repeatable. Combine this with third-party integrations, including extensive ChatGPT enhancements, automated action triggers, and performance dashboards - Jobin.cloud becomes a powerful command center for strategic account engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7c28b02c-6106-461c-b2f1-cd9005ecee6a.png","url":"https://www.capterra.co.uk/software/1021637/jobincloud","@type":"ListItem"},{"name":"Uberflip","position":24,"description":"Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, users can give audiences the content and personalized experience they’re looking for, in fewer touches. 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Close lets you email, call, and text your leads from one inbox.\n\nPacked with productivity tools like custom workflows, Call Assistant, Predictive Dialer, cold email automation, and sales enablement tools, you'll reach more leads, follow up more often and grow revenue fast.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ee4671b1-24c6-4b6e-a880-54a586c6f021.png","url":"https://www.capterra.co.uk/software/132667/close-io","@type":"ListItem"}],"numberOfItems":25}
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