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description: Page 3 - Compare the best Marketing Attribution Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Page 3 - Marketing Attribution Software - Price Comparison & Reviews - Capterra UK 2026
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [Attribution](https://www.capterra.co.uk/software/147753/attribution) — 4.7/5 (12 reviews) — Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend.
2. [Marketo Measure](https://www.capterra.co.uk/software/132822/bizible) — 4.9/5 (11 reviews) — Marketo Measure is a B2B marketing attribution tool that measures campaign, channel, and content impact on pipeline, revenue, and ROI.
3. [EasyInsights](https://www.capterra.co.uk/software/1020829/easyinsights) — 4.8/5 (11 reviews) — EasyInsights is marketing attribution and data activation platform designed for performance marketers from the ground up.
4. [DemandJump](https://www.capterra.co.uk/software/154252/demandjump) — 4.6/5 (10 reviews) — With DemandJump you will see what consumers are doing, see what your competitors are doing, and see what you should be doing next.
5. [Apteco Orbit](https://www.capterra.co.uk/software/178726/apteco-orbit) — 4.7/5 (10 reviews) — INSIGHT INTO ACTION Online access to your data, insights, and campaigns for everyone who needs it.
6. [Measured](https://www.capterra.co.uk/software/188418/cross-channel-attribution-planning) — 5.0/5 (10 reviews) — Marketing Attribution done right, powered by Incrementality. Measured® - Voted \#1 Measurement Tech Provider by AdExchanger \& Digiday.
7. [Microsoft Advertising](https://www.capterra.co.uk/software/1019345/microsoft-advertising) — 3.7/5 (10 reviews) — Optimize your paid search advertising campaigns. Connect with your potential customers using audience, product and search solutions.
8. [ASK BOSCO](https://www.capterra.co.uk/software/1041896/bosco) — 4.7/5 (10 reviews) — ASK BOSCO® provides precise marketing attribution, tracking each channel’s impact on conversions to optimise budgets and boost ROI.
9. [CausalFunnel](https://www.capterra.co.uk/software/1062383/causalfunnel) — 5.0/5 (10 reviews) — CausalFunnel increases site conversion by custom AI models such as personas and AI shop assistants.
10. [Apteco FastStats](https://www.capterra.co.uk/software/101009/faststats) — 4.8/5 (9 reviews) — INSIGHT INTO ACTION Apteco FastStats® is the first part of your journey to a true understanding of your customers and prospects.
11. [Attribution Insights](https://www.capterra.co.uk/software/173516/attribution-insights) — 4.4/5 (9 reviews) — Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time.
12. [SAS Customer Intelligence 360](https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews) — SAS Customer Intelligence 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.
13. [Adsmurai Marketing Platform](https://www.capterra.co.uk/software/197096/adsmurai) — 4.5/5 (8 reviews) — Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.
14. [Black Crow AI](https://www.capterra.co.uk/software/1061742/black-crow-ai) — 4.9/5 (8 reviews) — Black Crow AI is a Shopify tool that uses machine learning to predict shopping behavior patterns to efficiently acquire and retain more
15. [RedTrack](https://www.capterra.co.uk/software/169871/redtrack-io) — 5.0/5 (7 reviews) — RedTrack is an advanced ad tracking \& conversion attribution tool to track, manage, analyze, and automate media-buying campaigns.
16. [Influ2](https://www.capterra.co.uk/software/184815/influ2) — 4.9/5 (7 reviews) — ABM that starts with people
17. [Clear Ring](https://www.capterra.co.uk/software/1031617/clear-ring) — 5.0/5 (7 reviews) — Call tracking solution that helps businesses access call records and monitor leads, keywords, customer journeys, and more.
18. [Markey](https://www.capterra.co.uk/software/1033691/markey) — 4.9/5 (7 reviews) — All-in-one digital growth marketing for SME business owners and brand managers that want to take charge of their online marketing.
19. [Octane11](https://www.capterra.co.uk/software/1055462/octane11) — 4.6/5 (7 reviews) — B2B-focused data analytics and collaboration platform for Marketing \& Sales Teams.
20. [AITA](https://www.capterra.co.uk/software/1071097/AITA) — 5.0/5 (7 reviews) — AITA is a SaaS marketing mix model (MMM) that uses AI to help brands measure, optimize media budgets and forecast sales.
21. [Cinch](https://www.capterra.co.uk/software/196019/cinch-marketing) — 4.8/5 (6 reviews) — Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing
22. [Twik](https://www.capterra.co.uk/software/161200/twik) — 5.0/5 (5 reviews) — Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically.
23. [DailyStory](https://www.capterra.co.uk/software/166758/dailystory) — 5.0/5 (5 reviews) — DailyStory is a marketing automation platform that helps businesses scale their outbound sales and demand generation.
24. [Keen](https://www.capterra.co.uk/software/175395/keen) — 4.4/5 (5 reviews) — Keen's platform analyzes your data to create a predictive model that shows where you can best spend marketing dollars.
25. [Odyssey Attribution](https://www.capterra.co.uk/software/186717/odyssey-attribuiton) — 4.8/5 (5 reviews) — Multi-touch attribution, integrated with Google Analytics. Actionable insights for E-commerce. Free Health Check possible.

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## Related Categories

- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software)
- [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software)

## Links

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Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey.\n\nDeliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows.\n\nInstead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/104f937e-7a94-45db-86ad-2b7a700867d6.png","url":"https://www.capterra.co.uk/software/184815/influ2","@type":"ListItem"},{"name":"Clear Ring","position":17,"description":"Clear Ring is a comprehensive solution for optimising your marketing strategy through advanced call, form, and live chat tracking. Our platform offers multi-channel attribution, keyword-level tracking, real-time reporting, and more. Experience user-friendly interface, seamless integration, and competitive pricing with Clear Ring. Discover how we can transform your marketing strategy with data-driven insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/31fd3b5b-7ed5-4dc6-84cf-688f74bb32ab.jpeg","url":"https://www.capterra.co.uk/software/1031617/clear-ring","@type":"ListItem"},{"name":"Markey","position":18,"description":"Markey.ai is a unique digital marketing automation service built for non-marketers. Designed for small and medium businesses, Markey.ai is a smart and affordable omni-channel performance marketing solution that requires no marketing expertise from the user. It auto-generates ad copies using AI, manages campaigns across Google Search, Facebook, Instagram, Display & Video ads, Email, generates leads and enables lead tracking, retargeting and nurturing, all in one place.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/771388a6-b4c3-46eb-9c27-1918a7e8aeb4.jpeg","url":"https://www.capterra.co.uk/software/1033691/markey","@type":"ListItem"},{"name":"Octane11","position":19,"description":"Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/13a91f11-f8bf-4fdf-98c6-17363c946e3f.jpeg","url":"https://www.capterra.co.uk/software/1055462/octane11","@type":"ListItem"},{"name":"AITA","position":20,"description":"AITA is a SaaS marketing mix modeling (MMM) software that uses machine learning algorithms to provide companies with independent media impact measurement, budget optimization to maximize their ROI, and sales forecasting (scenario planning). \n\nAITA leverages marketing data to assess effectiveness across media channels like television, radio, print, and digital. \n\nAITA is a state-of-the-art MMM that measures how all marketing activities (offline, online, events, pr...), price changes, seasonality, competitors campaigns etc affect sales in the short and long term.\n\nAITA is a self-service SaaS solution, empowering brands to autonomously upload their data (it ensures data ownership, data doesn't have to be shared), full transparency (advertisers see how the MMM model has been trained) and agility (brands do not depend on agencies to run the models, they can do it whenever they want).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c9c2740c-0485-4d8b-8dd7-a8219193419e.webp","url":"https://www.capterra.co.uk/software/1071097/AITA","@type":"ListItem"},{"name":"Cinch","position":21,"description":"Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/47719da0-933b-48d0-95f3-0a825731c3bb.png","url":"https://www.capterra.co.uk/software/196019/cinch-marketing","@type":"ListItem"},{"name":"Twik","position":22,"description":"Twik automatically personalizes etail + B2B websites to increase engagements and conversions (sales & revenue). twik is full GDPR compliant, doesn’t use (read/write) Cookies nor requires any prior data from 3rd party platforms as well as non intrusive. 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We ingest your data and pair it with over 40 years of research and 10 years of metadata to build a marketing mix model that accelerates your business. Keen helps its clients see the full picture for which marketing tactics have the greatest impact on revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f7a5389c-3021-43c2-b257-da43906426d4.png","url":"https://www.capterra.co.uk/software/175395/keen","@type":"ListItem"},{"name":"Odyssey Attribution","position":25,"description":"Multi-touch attribution, Integrated with Google Analytics.\n\nOdyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc. \n\nAll we need to get started is Google Analytics, setup is done in 2 minutes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/68054ec2-e2a2-43fb-be6b-db0e07054b54.png","url":"https://www.capterra.co.uk/software/186717/odyssey-attribuiton","@type":"ListItem"}],"numberOfItems":25}
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