---
description: Compare the best Marketing Analytics Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Marketing Analytics Software - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [Cint](https://www.capterra.co.uk/software/119081/Cint) — 4.3/5 (3 reviews) — Lucid Measurement gives marketers the tools to measure and boost the effectiveness of any cross-platform ad campaign while it’s live.
2. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
3. [Adverity](https://www.capterra.co.uk/software/162524/datatap) — 4.5/5 (26 reviews) — Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.
4. [Reaktion](https://www.capterra.co.uk/software/1022082/reaktion) — 5.0/5 (3 reviews) — The painkiller for agencies and ecommerce companies. Accurate tracking, profit-driven insights \& automated reporting.
5. [Funnel](https://www.capterra.co.uk/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
6. [AgencyAnalytics](https://www.capterra.co.uk/software/158746/agency-analytics) — 4.8/5 (115 reviews) — Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time.
7. [GivingDNA](https://www.capterra.co.uk/software/179281/givingdna) — 4.9/5 (9 reviews) — Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening.
8. [SegMetrics](https://www.capterra.co.uk/software/206769/segmetrics) — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
9. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
10. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
11. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
12. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
13. [monday.com](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (5726 reviews) — On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
14. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3795 reviews) — Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
15. [Zoho Social](https://www.capterra.co.uk/software/159351/zoho-social) — 4.7/5 (3388 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
16. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
17. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \& share insights.
18. [Google Cloud](https://www.capterra.co.uk/software/170983/google-cloud-platform) — 4.7/5 (2262 reviews) — Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes.
19. [Omnisend](https://www.capterra.co.uk/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
20. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
21. [ContentStudio](https://www.capterra.co.uk/software/176184/contentstudio) — 4.7/5 (673 reviews) — ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
22. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.co.uk/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
23. [Sprout Social](https://www.capterra.co.uk/software/121447/sprout-social) — 4.4/5 (606 reviews) — Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
24. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
25. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.co.uk/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.co.uk/directory/31081/marketing-attribution/software)
- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
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With seamless integration capabilities, Jira connects with various tools, creating a centralized hub and eliminating data silos for a unified project view.\n\nJira's Rovo AI enhances project management by automating tasks, summarizing comments, and aligning work with company goals, allowing teams to focus on impactful activities. Its advanced reporting and analytics provide insights into trends and risks, supporting data-driven decisions and continuous improvement. Jira adapts to the needs of teams across software development, marketing, and operations, transforming ideas into reality.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e1b492c5-8a97-4b86-a422-d317b2480afa.png","url":"https://www.capterra.co.uk/software/19319/jira","@type":"ListItem"},{"name":"Google Analytics 360","position":11,"description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. 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Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/32682665-d368-42e9-a749-f04c95ec4845.png","url":"https://www.capterra.co.uk/software/121447/sprout-social","@type":"ListItem"},{"name":"Ahrefs","position":24,"description":"Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. 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