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Marketing Analytics Software
Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.
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AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.
Learn more about AppsFlyer
AppsFlyer is the leading mobile app marketing analytics platform trusted by ⅓ of Fortune 500 companies and over 237,000 apps worldwide. Key features include user behavior analysis, demographic insights, trend identification, customer satisfaction metrics, and multi-factor reporting. They provide actionable insights into user acquisition, retention, and engagement, helping marketers understand optimize ad spend and improve ROI.
Clients love AppsFlyer for its accuracy, ease of use, and measurable results. One customer increased user retention for non-organic installs by 3x within months, while another grew their user base 10-fold and boosted ARPU by $1.50.
With 65% market share, AppsFlyer is the industry standard for marketing analytics. Our privacy-preserving technologies ensure compliance with global regulations while delivering exceptional user experiences.
AppsFlyer integrates with over 12,000 partners, including major ad networks, attribution providers, and marketing platforms.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Boost ad CTRs and conversions with Neurons AI. Get predictive analytics and run instant A/B tests for ad performance improvements.
Learn more about Neurons
Get immediate feedback on your visuals and optimize ads with AI recommendations.
Tap into 20+ years of neuroscience research with the only AI copilot built on neuroscience.
Neurons helps you improve content performance, make branding more memorable, tailor key messages to stand out, and much more.
Simply upload your assets & get performance insights in seconds.
With immediate creative pre-tests, Neurons AI helps you optimize your advertising for improved ad metrics, conversions, and brand awareness.
Neurons has helped its customers achieve impressive results, such as 73% CTR, 20% brand awareness increase, and doubled conversions.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Cloud-based media planning and marketing analytics platform built for campaign planning, management, & reporting for brands & agencies.
Learn more about Mediatool
All-in-one media planning and marketing analytics platform. Mediatool brings your plans and data into a centralized hub and with a cloud-based marketing planning tool, you get one, reliable source for all of your media planning and marketing activities. Clever collaboration tools for diverse teams, seamless data integration, total budget control and real-time performance to optimise investment, wrapped in a user-friendly interface. Save time and boost productivity.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time.
Learn more about AgencyAnalytics
Agency Analytics is an enterprise marketing dashboard that impresses clients and saves time.
White label the dashboard and give clients their own personal logins to let them see your marketing campaign success. SEO tools like rank tracking, audits and backlink reports are built in.
Integrate 75+ other services like social media, call tracking, analytics, and PPC to get the whole picture. Then schedule custom PDF marketing reports that are delivered to your client's inbox.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Built for media planners and media buyers, Bionic is the #1 Rated media planning and media buying software.
Learn more about Bionic Media Planning Software
Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers perfect media plans, beautiful flowcharts, online RFPs and IOs, flawless trafficking, delivery pacing, KPI performance monitoring, automated reconciliations, client dashboards, and more!
Same day setup. Free on-boarding. Unlimited free training and support. Flexible month-to-month contract available. 14-day trial with Satisfaction Guarantee.
Learn more about Bionic Media Planning Software
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
Learn more about Funnel
Funnel is the leading marketing intelligence platform that helps marketers tell stories with their reporting, measure the perfect media mix, optimize targeting and empower their organizations with actionable marketing data.
Funnel is built on the foundation of our data hub to help you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential.
You’ll access a suite of powerful tools to illuminate your data’s hidden talents.
→ Report
Take center stage with dashboards that help you find the story in your data.
→ Measure
Plug the leaks in your budget with a marketing mix that delivers.
→ Export
Don’t put your data in a corner – get un-siloed data into your warehouse.
Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening.
Learn more about GivingDNA
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations
Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Learn more about Google Analytics 360
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.
Learn more about HubSpot Marketing Hub
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage marketing campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your campaigns.
Learn more about monday.com
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!
The Tableau platform provides the marketing analytics capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 80,000 customers, and a commitment to customer-focused innovation.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.
Learn more about Semrush
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes.
Google Cloud Platform is cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes in all industries. Google Cloud Platform offers a scalable data warehouse powered by cloud storage and machine learning, as well as relational databases for transactions, complex queries, and more.
New customers get $300 in free credits during the first 90 days after exhausting free usage which is available across 20+ different products.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion.
Learn more about Lead Gen & CRM (formerly SharpSpring)
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Local product
100k+ ecommerce stores use Omnisend's all-in-one email marketing tool to build customer relationships, analyze marketing & sales data.
Omnisend’s all-in-one email marketing, pop up, newsletter & SMS tool automates your marketing across the entire customer journey. Learn more about your audiences and easily optimize your marketing strategies with our ecommerce reporting and analytics tools. Get real-time tracking on new subscribers, shopper activity and customer sales to create personalized campaigns that engage and build customer loyalty. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.
Learn more about Marketo Engage
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently.
It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more.
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.
Learn more about Salesforce Marketing Cloud Account Engagement
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
Sprout Social offers powerful social media analytics and reporting solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days.
Learn more about Sprout Social
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.
Learn more about Ahrefs
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Features
- Website Analytics
- Ad hoc Reporting
- Data Import/Export
- KPI Monitoring
- Reporting & Statistics
- Data Visualisation
- Conversion Tracking
- Keyword Tracking
- Dashboard
- Search/Filter
- Data Source Connectors
- ROI Tracking
