17 years helping British businesses
choose better software

Heatmap Software

A heatmap is a graphical representation of data where values are displayed as colours. The purpose of a heatmap in data visualization is to present complex data sets in a summarised way. Common uses are website heatmaps to visualise popular (hot) and unpopular (cold) elements of a webpage using colour scales, or heatmaps for scientific data analysis. Companies use heatmap software to gain valuable insights. Website heatmap tools help brands track and understand user behaviour on mobile or web applications. They can use the heatmap analysis tool to detect what works and what doesn’t to improve the workflow. There are many heatmap tools for your website, including free heatmap tools and advanced solutions offering real time analytics. Find the best heatmap tools for UK businesses.

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty. Learn more about Fullstory
Fullstory’s behavioral data platform uncovers the unspoken truth about digital consumer activity, enabling data teams to drive revenue through real-time personalization and forecasting. Using automatically captured, indexed, and semantically structured first-party data, Fullstory surfaces the sentiment buried between clicks direct to your data ecosystem or through our product analytics—including session replay—to help enterprises create better experiences that win loyal customers for life. Learn more about Fullstory

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Don't settle for static heatmaps. Get Lucky Orange heatmaps so you can see engagement with drop downs, hover-overs and more. Learn more about Lucky Orange
Lucky Orange's dynamic heatmaps help you discover customer insights on every part of your website - including drop downs and hover-overs. Over 450,000 websites worldwide have used Lucky Orange heatmaps to see what elements users click the most, how far they scroll, and what form fields cause the most abandonment. All plans come with advanced heatmap segmentation capabilities including filtering by referrer URL, UTM parameters, device type and more to help you find meaningful insights faster. Learn more about Lucky Orange

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. Learn more about LiveSession
LiveSession redefines product analytics for all types of teams. Offering essential tools you can expect from leading analytics providers, now available to everyone. – whether experienced product teams or those new to data-driven approach. With the simple UI designed to deliver speed without sacrificing depth. It helps your whole organization make better product decisions and build a better product. And LiveSession offers you the smoothest blend of quantitative data and qualitative. HOW? - You can expect best in class session recordings. - They are accessible from our dead simple metrics and dashboards, - Armed with advanced segmentation including custom events and custom properties. - You can improve conversions with the funnels and understand users who didn’t convert. - Understand user navigation and popular areas with heatmaps. And the best part? Everyone gets access to product data while you evangelize product approach to new departments. Learn more about LiveSession

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Tableau Software helps people see and understand data. Tableau delivers fast analytics, visualization and business intelligence.
Tableau helps people transform data into actionable insights that make an impact. Easily connect to data stored anywhere, in any format. Quickly perform ad hoc analyses that reveal hidden opportunities. Drag and drop to create interactive dashboards with advanced visual analytics. Then share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data. Learn More! Learn more about Tableau

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Jira Service Management is an ITSM software that unlocks high-velocity teams to deliver great service experiences fast and together.
Jira Service Management is an ITSM solution that unlocks high-velocity IT, dev, operations, and business teams. Empowered teams can deliver great service experiences, without the complexity of traditional ITSM, and coordinate efforts for even more impact through Jira’s open collaborative platform. Streamlined workflows, automation rules, queues, SLAs, and a self-service portal all empower IT, dev, operations, and business teams to deliver exceptional service management at scale with no silos. Learn more about JIRA Service Management

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
The world's most popular heatmap software. Join one million other websites to get inspired, spot bugs, drive results with Hotjar.
See how people are really using your site, and uncover insights to make the right changes. Use heatmaps to see the most popular (or unpopular) elements on a page. Combine them with session recordings to understand what's happening before and after. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Learn more about Hotjar

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers maximize conversions by creating, personalizing, and optimizing landing pages at scale, and automatically connecting ads with relevant post-click pages. Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today. Learn more about Instapage

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Analytics That Everyone Loves. Explore & Share Data. Reports and Insights For Every Department.
Looker is a data analytics solution that's helping companies rethink business intelligence & data visualization. With Looker, teams can break down data silos by quickly and easily integrating data from across data sources into a single view. Everyone in your organization can make better, more informed choices when they access to fresh, reliable data. Learn more about Looker

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Mapping software for business intelligence. Insightful maps, territories, market analysis, logistics optimization, and more.
MapBusinessOnline is mapping software for business intelligence. Thousands of businesses choose MapBusinessOnline to generate insightful maps, manage territories, perform market analysis, optimize logistics, and more. MapBusinessOnline addresses all business mapping needs in one easy-to-use application. It contains commercial-grade data, including ZIP codes, street-level maps, demographic data, and business listings. MapBusinessOnline is a proven solution for increasing business efficiency. Learn more about MapBusinessOnline

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
IBM® Cognos Analytics offers AI-powered, self-service capabilities so you can quickly and confidently identify and act on insight.
Unlock the full potential of your data with AI-powered automation and insights in Cognos Analytics. The natural language AI assistant is always available–describe the data you need and let Cognos Analytics build stunning data visualizations for you. Describe a question or a hypothesis you want to test and let AI give you the insights you need. Transform your business team into power users so your data analysts can focus on finding deeper insights. Move to the new generation of BI with AI capabilities that not only bring an accurate, trusted and complete picture of your business, but forecast what’s coming in the future, predict outcomes and explain why they may happen. Learn more about IBM Cognos Analytics

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels
Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do. Learn more about Smartlook

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
Contentsquare’s #1 Digital Experience Analytics Cloud is a feature-rich, enterprise-class platform used by 800+ leading brands to uncover hidden customer behaviors and deliver better experiences. Capabilities like Zone-Based Heatmaps, Journey Analysis, Session Replay, Impact Quantification, AI Insights, Struggle Analysis & more provide unique insights, visualizations and recommendations Marketing, eCommerce, Operations, Product, UX and Analytics teams can use to optimize CX & fuel growth. Learn more about Contentsquare

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Comprehensive heatmap solution for your website that tracks clicks, movement, scroll, attention, geo location and dynamic elements.
Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what gets your visitors' attention, where they click, how they move on your site, their geographical location, how far they scroll your page and a live heatmap revealing dynamic elements interaction. Learn more about Mouseflow

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
VWO Data360 is a cloud-based customer data platform that allows companies to personalize purchase journeys, ensure data quality & more.
VWO Data360 is a cloud-based customer data platform that allows companies to personalize purchase journeys, ensure data quality & more. Learn more about VWO Testing

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
heatmap snapshots, scrollmap reports,
Crazy Egg is a website optimization tool designed to help small businesses, eCommerce companies, digital agencies, and educational institutions analyze visitor's behavior across email and ad campaigns. The platform enables teams to investigate buyers' journeys, identify various audience segments present across the webpages, and recognize issues such as confusing navigation or form glitches. Using the A/B testing tool, administrators can set up specific goals to test webpages. Learn more about Crazy Egg

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
MicroStrategy ONE is a comprehensive intelligence platform that integrates the power of generative AI with the precision of BI.
MicroStrategy ONE is a comprehensive intelligence platform that integrates the power of generative AI with the precision of BI. A cloud-native, open architecture platform, it is built on a scalable, future-fit semantic layer designed to inject AI-powered Intelligence Everywhere™. MicroStrategy ONE empowers companies worldwide to seamlessly deliver modern data analytics solutions to tens of thousands both within and outside their organizations. Learn more about MicroStrategy Analytics

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
Matomo is the leading open-source web analytics solution that gives you 100% data ownership. Make more informed decisions and enhance your customer experience while ensuring GDPR compliance, data privacy and ownership. Matomo is the trusted solution for over 1.5 million websites globally. Gain peace of mind with a GDPR-compliant web analytics solution that delivers 100% accurate data. Learn more about Matomo

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
User behavior recording and analytics software that provides detailed data insights into visitor behavior and reveals friction points t
HitMetrix is a user behavior recording and analytics software that provides detailed data insights into visitor behavior and reveals friction points that negatively impact conversions. It allows publishers and affiliate networks to streamline their efforts, creating a seamless journey for prospects to become customers. Learn more about Phonexa

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
United Kingdom Local product
Record, replay & analyse web & mobile app sessions to understand what customers/visitors do your digital channels and why.
Record, replay & analyse web & mobile app sessions to understand what customers/visitors do your digital channels and why. Learn more about Glassbox

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
The perfect choice for sales operations teams. Discover actionable insights by visualizing, analyzing, and optimizing your data.
eSpatial is cloud-based mapping software that is engineered for the enterprise and designed for the user. We believe mapping should be fast, easy and powerful. With our mapping software, you can easily upload, visualize, and analyze multiple layers of data. It’s rapid visual insight that takes the guesswork out of decision making. We have a comprehensive set of features that enables you to visualize, analyze and share your business data currently stored in spreadsheets, CRM or ERP systems. Learn more about eSpatial

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
With JMP's data visualization tools, you can quickly spot patterns, identify deviations, and uncover hidden relationships in your data.
With JMP's advanced data visualization tools, you can quickly plot your data to spot patterns, identify deviations from the trend, and uncover hidden relationships in your data. JMP features interactive graphs that represent a linked interface so you can easily explore and analyze your data in a more dynamic and engaging way. In addition, JMP's toolbox includes a wide range of options for creating production-ready graphs, so you can effectively present your findings to colleagues and clients. Learn more about JMP

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Reach website visitors on all channels (Email, SMS, Push, Pop-ups) with NotifyVisitors.
Marketing Automation Software AI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device Customer Engagement, Conversion rate optimization and Analytics Software. NotifyVisitor Heatmaps is an ahead of its time tool which gives you exact visual representation of every mouse movement. It lets you analyse which elements of the webpage are working and which aren¿t. With this you can work to improve and add those elements that do work to increase your conversions. Learn more about NotifyVisitors

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. Learn more about Microsoft Clarity

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Mapbox is the location data platform for developers building custom geospatial features into mobile, web, and on-premise applications.
Mapbox is the live location platform preferred by over 4 million developers. Mapbox provides global map data, real-time traffic, geocoding and address search, and routing and directions for navigation. Highly performant, customizable, reliable, and scalable, Mapbox location services are trusted by leaders across industries from automotive and logistics, to business intelligence and consumer applications. Mapbox powers the location intelligence of platforms, apps, and brands around the world. Learn more about Mapbox

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics
Inspectlet is website analytics software that records and analyzes visitor sessions to understand user behavior.
Inspectlet is a session recording and analytics software. It records videos of website visitors to understand their behavior, lets you create heatmaps to see where users click and scroll, has funnel analysis to find drop offs, and offers advanced filtering to isolate specific users. The tool provides visual data on how site visitors interact with web pages to go beyond standard web analytics. Learn more about Inspectlet

Features

  • Website Analytics
  • For Science
  • Heatmaps
  • Visual Analytics
  • Reporting & Statistics
  • Data Visualisation
  • For Sales Teams/Organizations
  • Real-Time Analytics