---
description: Discover and compare Free Heatmap Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Heatmap Software - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Free Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software)

# Heatmap Software

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> A heatmap is a graphical representation of data where values are displayed as colours. The purpose of a heatmap in data visualization is to present complex data sets in a summarised way. Common uses are website heatmaps to visualise popular (hot) and unpopular (cold) elements of a webpage using colour scales, or heatmaps for scientific data analysis.

Companies use heatmap software to gain valuable insights. Website heatmap tools help brands track and understand user behaviour on mobile or web applications. They can use the heatmap analysis tool to detect what works and what doesn’t to improve the workflow.

There are many heatmap tools for your website, including free heatmap tools and advanced solutions offering real time analytics. Find the best heatmap tools for UK businesses.

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## Products

1. [Zoho PageSense](https://www.capterra.co.uk/software/172116/pagesense) — 4.5/5 (17 reviews) — Zoho PageSense Heatmaps track clicks and scrolls to reveal user behavior and optimize conversions.
2. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — Don't settle for static heatmaps. See engagement on drop downs, hover-overs \& more. Heatmaps on every page without uploading snapshots.
3. [LiveSession](https://www.capterra.co.uk/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
4. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) — Tableau Software helps people see and understand data. Tableau delivers fast analytics, visualization and business intelligence.
5. [JIRA Service Management](https://www.capterra.co.uk/software/138769/jira-service-management) — 4.5/5 (763 reviews) — ITSM solution that helps teams deliver IT and employee support as well as service through AI automation, self-service \& collaboration.
6. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — The world's most popular heatmap software. Join one million other websites to get inspired, spot bugs, drive results with Hotjar.
7. [Smartlook](https://www.capterra.co.uk/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
8. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) — Comprehensive heatmap solution for your website that tracks clicks, movement, scroll, attention, geo location and dynamic elements.
9. [Fullstory](https://www.capterra.co.uk/software/153721/fullstory) — 4.6/5 (67 reviews) — Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.
10. [Matomo](https://www.capterra.co.uk/software/182627/matomo-analytics) — 4.7/5 (62 reviews) — Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
11. [Microsoft Clarity](https://www.capterra.co.uk/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
12. [Mapbox](https://www.capterra.co.uk/software/171362/mapbox) — 4.5/5 (38 reviews) — Mapbox is the location data platform for developers building custom geospatial features into mobile, web, and on-premise applications.
13. [Inspectlet](https://www.capterra.co.uk/software/163689/inspectlet) — 4.0/5 (30 reviews) — Inspectlet is website analytics software that records and analyzes visitor sessions to understand user behavior.
14. [Browsee](https://www.capterra.co.uk/software/195065/browsee) — 4.6/5 (30 reviews) — Tools to visually understand your users behavior and improve it in real-time if the user experience is hurt.
15. [LogRocket](https://www.capterra.co.uk/software/187552/logrocket) — 4.9/5 (28 reviews) — LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile
16. [Freshmarketer](https://www.capterra.co.uk/software/1008465/freshmarketer) — 4.4/5 (25 reviews) — Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
17. [expoze.io](https://www.capterra.co.uk/software/1029897/expozeio) — 4.6/5 (13 reviews) — Cloud-based platform that helps marketers utilize AI technology and heatmaps to test, develop and analyze designs.
18. [Maply](https://www.capterra.co.uk/software/161698/geolytics) — 4.3/5 (12 reviews) — Maply, is a super easy-to-use mapping application for visualizing and analyzing geospatial data.
19. [MeteoSales](https://www.capterra.co.uk/software/1028308/meteosales) — 5.0/5 (8 reviews) — The Swiss Army Knife solution for e-commerce, sell better, write better, analyze data better, recommend products.
20. [Maptive](https://www.capterra.co.uk/software/177734/maptive) — 4.6/5 (7 reviews) — Create insightful, custom maps with Maptive. This best-in-class mapping software offers a range of mapping tools to visualize data.
21. [Reactflow](https://www.capterra.co.uk/software/189288/reactflow) — 4.7/5 (6 reviews) — Highlights visual and logical reasons as to why your visitors are not turning into customers in order to gain faster ROI.
22. [SmartMaps](https://www.capterra.co.uk/software/1037804/smartmaps) — 5.0/5 (6 reviews) — Geographic information system that enables businesses to locate, visualize and analyze data across digital maps.
23. [Mapline](https://www.capterra.co.uk/software/147893/mapline) — 4.8/5 (4 reviews) — Ideal for individuals and businesses of all sizes, it is a geospatial platform that helps users analyze their data in a powerful way.
24. [Ptengine](https://www.capterra.co.uk/software/170649/ptengine) — 4.8/5 (4 reviews) — Optimize your website with heatmaps, A/B testing, and popups—no coding needed. Ptengine makes conversion easy.
25. [UserExperior](https://www.capterra.co.uk/software/189142/userexperior) — 4.3/5 (3 reviews) — A Full Suite mobile analytics platform for your entire team, from Product Teams to Engineering, Design, customer experience and more.

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## Related Categories

- [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software)
- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software)
- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/30977/heatmap/software)
- [All Categories](https://www.capterra.co.uk/directory)

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It helps you to discover hidden value and get new insights.\n\nIn addition, Maply provides advanced calculations, such as calculating Center of Gravity of locations and route Optimization.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a3af3a75-def0-4e1f-bcc4-95cf596128b2.png","url":"https://www.capterra.co.uk/software/161698/geolytics","@type":"ListItem"},{"name":"MeteoSales","position":19,"description":"MeteoSales is the Swiss Army Knife solution for e-commerce! Sell better, write better with AI, analyze data better, recommend products better, and convert more!\n\nUnlike trends that go away after some time, the influence of weather on consumer behavior is constant, with MeteoSales you can associate products, banners, and CTA to specific weather conditions, automatic A/B tests, dynamic product offerings based on local user weather.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fff51a15-dfcd-40cb-b49c-9d44a76a9e46.png","url":"https://www.capterra.co.uk/software/1028308/meteosales","@type":"ListItem"},{"name":"Maptive","position":20,"description":"Create insightful, custom maps from your own data with Maptive. Maptive's best-in-class mapping software offers a range of mapping tools to enhance its Google Maps foundation. Build heat maps, sales density maps, territory maps, store locators, and more. You can even plan the fastest route between multiple locations. Plus, with Maptive's stellar sharing options, share interactive maps with colleagues or add your map to a website. Make the most of your data with Maptive.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f3aa0960-190e-4da4-a43f-715a4936c0c7.png","url":"https://www.capterra.co.uk/software/177734/maptive","@type":"ListItem"},{"name":"Reactflow","position":21,"description":"Highlights visual and logical reasons as to why your visitors are not turning into customers in order to gain faster ROI.\n\nReactflow playback your customer's activity recordings as a video, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer pain points, solve them and produce outstanding flows.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/61fd8b92-df10-4b65-9920-9d32cbda7ac9.png","url":"https://www.capterra.co.uk/software/189288/reactflow","@type":"ListItem"},{"name":"SmartMaps","position":22,"description":"With SmartMaps you make data visible worldwide and benefit from solutions, fair prices and our personal guidance. Whether geocoding, address autocomplete or matrix routing - SmartMaps offers a comprehensive repertoire of functionalities to meet your individual needs. And thanks to our flexible API, your map platform can be integrated into your application and web.\nWith SmartMaps personal data are processed in accordance with current legislation and the strict requirements of GDPR.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2904ad1f-2959-40a3-a880-ad4b0920a4e1.png","url":"https://www.capterra.co.uk/software/1037804/smartmaps","@type":"ListItem"},{"name":"Mapline","position":23,"description":"In seconds, you can upload your data and see it on a map. 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Try it today!\n\nKey Features:\nHeatmaps: Visualize user clicks, scrolls, and attention to uncover behavior patterns\nA/B Testing: Test design or content variations to find what performs best\nReal-Time Analytics: Monitor user activity as it happens to react quickly\nAudience Segmentation: Deliver tailored experiences to different user groups\nPopups & Sticky Bars: Capture attention and reduce exits with smart engagement tools","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/603a3119-a271-4c60-9ad0-64db92e3c0db.png","url":"https://www.capterra.co.uk/software/170649/ptengine","@type":"ListItem"},{"name":"UserExperior","position":25,"description":"UserExperior is a qualitative analytics solution that enables product, design and engineering teams to get powerful insights into their apps user’s experience. Understand your app users through session replay, heatmaps and deliver the best app experience for them. 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