15 years helping British businesses
choose better software

PPC Software

PPC software is used to track and optimize marketing spend on paid search campaigns.

Featured software

Local products for United Kingdom

United Kingdom Show local products
Adplorer is a local digital advertising software developed to meet the needs of franchise brands. Learn more about Adplorer
Adplorer is a PPC software designed to manage local campaigns by bringing all the functionality, oversight, and tracking of various platforms, including Google Ads, YouTube, Meta Ads, Microsoft Ads, Amazon Ads and XandR, into a single software. Adplorer enables users to scale PPC campaigns across thousands of SMBs, Franchise Locations, and Enterprises all over the world. Learn more about Adplorer

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
United Kingdom Local product
Improve marketing ROI and stay ahead of the competition by eliminating fake ad engagement across all channels. Learn more about Lunio
Drastically improve marketing ROI and stay ahead of the competition by eliminating fake ad engagement across all ad channels. By excluding fake traffic, 100% of your ad spend is focused on audiences with genuine conversion potential, allowing you to make better campaign optimisations with validated data. Join 10,000+ forward-thinking marketers advertise with confidence. Get started now Learn more about Lunio

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Audit and monitor your Google Ads accounts 24/7. Get daily, specific, and actionable recommendations to boost your results. Learn more about TrueClicks
With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. Learn more about TrueClicks

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Amanda AI is the first truly autonomous AI advertising robot designed to create, budget, and optimize your ads on Google, Meta & Bing. Learn more about Amanda AI
Amanda AI is the first truly autonomous AI advertising robot that gives back more time and budget to the marketing teams by autonomously setting up and optimizing ads on Google, Meta, and Bing. Our robot handles complexity better than humans, making up to 5 million daily optimizations. Businesses of all sizes use Amanda AI to efficiently manage more markets, products, audiences, and keywords, achieving a more significant effect and better ROAS on their advertising spend. Learn more about Amanda AI

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
The world’s leading ad protection software to prevent click fraud and fake impressions on Google Ads, Facebook Ads and Microsoft Ads. Learn more about CHEQ Essentials
Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Learn more about CHEQ Essentials

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Detect and block digital ad fraud. Stop PPC fraud with a simple JS tag & Google Ads API integration for quick real-time blocking. Learn more about Spider AF
Detect, block, and prevent digital ad fraud. Stop fake and malicious clicks from stealing your budget. Simple integration through a JS tag and Google Ads API link for quick automated real-time blocking. Our goal is to provide clients with better results with more secure channels to focus their marketing efforts. Learn more about Spider AF. Learn more about Spider AF

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
ClickGUARD is a fully automated, powerful protection tool that enables businesses to run secure & effective pay-per-click campaigns. Learn more about ClickGUARD
ClickGUARD is a one-stop solution for pay-per-click advertising problems. It enables marketers to optimize website traffic through an easy-to-use User Interface with a comprehensive protection system that aids multi-channel PPC advertising. Get ahead of your competitors with assured quality traffic. Learn more about ClickGUARD

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
PPC reports, optimizations, audits, workflows, rules, scripts, and automation. Manage online ads faster and improve profits. Learn more about Optmyzr
Manage PPC ads at scale more effectively with recommendations for optimizations you can apply with one click. Manage ads, bids, budgets, keywords, and more for Google Ads, Microsoft Ads, and Amazon Ads. Build and maintain shopping ads from your merchant feed. Automate custom workflows. Audit accounts in seconds. Automate reporting for Google Ads, Microsoft Ads, Meta Ads, Instagram Ads, Yahoo Japan Ads, Google Analytics, and custom data sources. Integrates with Slack, MS Teams, and more. Learn more about Optmyzr

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Automatically create and update PPC campaigns in Google Ads from your product feed Learn more about Campaign Automator
Automatically create and update PPC campaigns in Google Ads from your product feed. Combine the structured data you already have about products or services with a template you define to automatically create and maintain the perfect Google Ads campaign, always in sync with your latest inventory, prices, and special offers. Campaign Automator creates campaigns, ad groups, ads, keywords, ad extensions, and more. Learn more about Campaign Automator

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
SE Ranking's Competitor Research tool helps get full data on organic and paid search for every competitor in 70+ countries. Learn more about SE Ranking
SE ranking's Competitive Research tool can help you understand which channels and keywords bring traffic to your rivals or which products they offer that you miss. You can get a general impression of your rivals’ backlink profile and dive into the history of the ads your competitors have been betting on in search. Learn more about SE Ranking

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
United Kingdom Local product
Easily manage your PPC accounts with automated recommendations, unique data views, and fast implementation. Simple, Yet Powerful. Learn more about Adalysis
Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Powerful PPC management has never been this simple. Learn more about Adalysis

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Visually Share Ad Mockups & Keywords With Your Clients for Feedback Learn more about PPC Ad Editor
Accelerate the client review process. PPC Ad Editor helps streamline the process of creating, approving, and uploading your campaigns without the need for spreadsheets. Supported channels: Google Search Ads Facebook Ads Instagram Ads YouTube Ads LinkedIn Ads Twitter Ads Pinterest Ads TikTok Ads Learn more about PPC Ad Editor

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
United Kingdom Local product
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance. Learn more about SimilarWeb Pro
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about SimilarWeb Pro

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go.
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape workflows and projects, code-free, with an adaptive platform that automates manual work and connects teams in a digital workspace. The platforms features include: customizable workflow templates, time tracking, automations, data dashboards, and integrations with popular tools. More than 100,000 companies around the world rely on monday.com. Learn more about monday.com

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, & other sites.
Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, and other sites across the web. Using smart technology, digital ads are displayed to online searchers based on the relevance of products and services offered by advertisers. Google Ads allows businesses to choose specific goals that can help drive website visits, increase customer calls, and/or gain more in-store visits. It offers complete control over monthly budget settings. Learn more about Google Ads

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
All-in-One platform for SEO/PPC: Advance Rank Tracking, Site Audit, Keyword/Competitor Analytics, Backlink Analysis, Keyword Clustering
Serpstat is an all-in-one SEO platform that helps market experts analyze competitors, perform keyword research for SEO and ads, track online positions and backlinks of any websites and their online competitors. Serpstat provides a set of tools for link building, text analytics, clustering, finding site errors and makes recommendations on how to fix SEO errors to boost site visibility in Google. Learn more about Serpstat

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.
SpyFu is a competitive intelligence software as a service that helps users optimize search engine optimization and pay-per-click advertising campaigns. The platform analyzes over 100 million domains to uncover the search marketing strategies of competitors. It reveals the keywords, ads, and backlinks driving organic and paid traffic. SpyFu features tools for keyword research, rank tracking, backlink analysis, and website traffic insights. Users can group keywords, track rankings over time, generate reports, find influencers for outreach, and more. Learn more about SpyFu

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
AgencyAnalytics is the all-in-one PPC reporting dashboard that impresses clients and saves time.
The all-in-one PPC reporting platform for agencies. AgencyAnalytics is an enterprise marketing dashboard that impresses clients and saves time. White label the dashboard and give clients their own personal logins to let them see your awesome marketing campaign at work. Our cross-channel PPC reporting tool lets you hit the "easy button" and automatically pull in all of your client data across multiple PPC networks like Google Ads, Microsoft Ads, Adroll, Facebook Ads and more. Learn more about AgencyAnalytics

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
United Kingdom Local product
Google Ads tool for freelancers & small to medium Digital Agencies which makes optimisation suggestions backed by data.
Opteo is a Google Ads management tool which recommends optimisations based on continuous account monitoring of account performance data. Optimisations can be launched with a single click as pushes changes to Google Ads automatically, without the need to switch between interfaces. Opteo includes over 40 different optimisations including: manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more! Learn more about Opteo

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Feature-rich and easy-to-use NoviSign is a Pioneer inCloud-based digital signage software that runs on Chrome OS, Android and Windows.
NoviSign is known for RELIABILITY & EASE OF USE! Includes over 20 drag and drop widgets; HD videos, dynamic slideshows, weather, Facebook, Twitter, Instagram, RSS, virtual queue, website integration, interactive polls and more. NoviSign also includes a complete real-time monitoring dashboard for easy tracking of screens/media players. Proof play reports, live online connectivity, and more. Price starts at on $20/month and includes full support and training. Runs on Chrome OS, Android, & Windows! Learn more about NoviSign

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands.
NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands–any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders. NinjaCat integrates with over 150 digital marketing channels so you can unify metrics from multiple data sources into a single source of truth. Learn more about NinjaCat

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Wordtune provides AI-driven rewriting suggestions, and summarizing features to enhance productivity and creativity.
Wordtune is an AI-powered reading & writing companion that understands what you’re trying to say and suggests ways to make your writing more clear, compelling and authentic. Aside from writing, Wordtune can also summarize lengthy texts, articles, PDFs, or even YouTube videos, and condenses them into easy-to-read bite-sized portions, so that you can take in much more information in a fraction of the time. Learn more about Wordtune

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Best PPC Client Reporting Tool for Small Medium Ad Agency. Easy UI. Top-Rated 24/7 support. Used by 1,000+ Top Agencies. Try it Now!
ReportGarden provides end-to-end reporting automation software for Small Medium Ad Agency featuring simple and easy-to-use PPC Reporting tool to generate client reports from 15+ digital marketing channels. With a single click, you can quickly create a beautiful customized PPC report using our pre-designed templates. Additional features: Reporting automation, Budgeting, Invoicing, SEO site audit. Used by 1,000+ Top agencies. Top-Rated 24/7 Support. Try it Now! No CC Required. Learn more about ReportGarden

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking
Hibu builds integrated digital marketing solutions to generate leads and increase online visibility for small businesses like yours.
Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US, providing small to medium-sized businesses with a one-stop shop for websites, reviews, SEO, SEM, social marketing, reputation management, and automated customer relationship management tools. Hibu is a Meta Business Partner, Google Partner, and Microsoft Advertising Select Channel Partner, with an A+ rating with the Better Business Bureau. Learn more about Hibu

Features

  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • ROI Tracking
  • Keyword Research Tools
  • Keyword Tracking