---
description: Discover and compare Free Personalisation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Personalisation Software - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Free Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

# Personalisation Software

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> Personalization software is used to customize visitor experience on a website. Personalization software generates targeted recommendations and notifications that are presented to customers during their web browsing sessions.

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## Products

1. [Personyze](https://www.capterra.co.uk/software/163491/pesonyze) — 4.6/5 (16 reviews) — Complete website personalization with behavioral targeting, AI recommendations, and marketing automation.
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
3. [Omnisend](https://www.capterra.co.uk/software/153508/omnisend) — 4.7/5 (836 reviews) — Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations.
4. [Square Online](https://www.capterra.co.uk/software/199711/square-online) — 4.6/5 (327 reviews) — Square Online allows small \& medium-sized sellers to grow their business with a professional eCommerce website \& integrated tools
5. [Picreel](https://www.capterra.co.uk/software/133886/picreel) — 4.9/5 (101 reviews) — Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
6. [Survicate](https://www.capterra.co.uk/software/132914/survicate) — 4.6/5 (99 reviews) — Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more.
7. [Hippo Video](https://www.capterra.co.uk/software/163124/hippo-video) — 4.5/5 (98 reviews) — Hippo Video is an interactive video CX platform powered by Generative AI that helps create and send videos quickly.
8. [UXPressia](https://www.capterra.co.uk/software/172668/uxpressia) — 4.8/5 (80 reviews) — An online platform for building an outstanding user experience via customer journey mapping, personas and impact mapping techniques.
9. [Algolia](https://www.capterra.co.uk/software/148915/algolia-search) — 4.7/5 (74 reviews) — Algolia is the leading search \& discovery API for websites and mobile apps. Easy to implement and dev-focused.
10. [Segment](https://www.capterra.co.uk/software/150621/segment) — 4.7/5 (72 reviews) — Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
11. [Amplitude](https://www.capterra.co.uk/software/158741/amplitude) — 4.6/5 (67 reviews) — Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more.
12. [Involve.me](https://www.capterra.co.uk/software/168333/brandquiz) — 4.4/5 (67 reviews) — No-code funnel builder for creating high-converting, personalized funnels that convert visitors into qualified leads.
13. [Jahia](https://www.capterra.co.uk/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
14. [Mida.so](https://www.capterra.co.uk/software/1058588/mida-so) — 4.6/5 (43 reviews) — An AI-powered A/B testing platform that helps you run A/B tests on autopilot.
15. [AutoCommerce](https://www.capterra.co.uk/software/173009/autocommerce) — 4.4/5 (41 reviews) — Sell more in 2018 without spending a dollar on ads. Amazon-like product recommendations - with just one click.
16. [ConvertFlow](https://www.capterra.co.uk/software/177694/convertflow) — 4.5/5 (30 reviews) — ConvertFlow is the all-in-one funnel builder for ecommerce. Create popups, forms, quizzes, product recs, landing pages, and more.
17. [Doofinder](https://www.capterra.co.uk/software/199582/doofinder) — 4.8/5 (29 reviews) — A powerful, fast and intuitive search engine that will help improve the sales of your online store.
18. [Engage360](https://www.capterra.co.uk/software/159192/browser-push-notifications) — 4.4/5 (23 reviews) — Vizury Engage360 is an AI-driven Omnichannel marketing platform that enables marketers to drive incremental conversions \& conversations
19. [Socital](https://www.capterra.co.uk/software/180534/socital) — 4.8/5 (23 reviews) — Turn anonymous visitors into customers with Socital's smart pop-ups\! Exit-intent, Cart Recovery, Lead Capture, Forms \& Bars
20. [OptiMonk](https://www.capterra.co.uk/software/139643/optimonk) — 4.9/5 (22 reviews) — Popups supercharged: stunning templates for email, SMS, discount popups, product recommendations \& more.
21. [Pushwoosh](https://www.capterra.co.uk/software/163449/pushwoosh) — 4.4/5 (20 reviews) — Ignite app growth with personalized omnichannel engagement through push notifications, in-app messages, emails, WhatsApp, and SMS.
22. [Smaply](https://www.capterra.co.uk/software/177161/smaply) — 4.4/5 (20 reviews) — Create journey management systems visualizing opportunities and pain points. Connect them and share maps with peers and clients.
23. [Quizell](https://www.capterra.co.uk/software/1014615/quizell) — 5.0/5 (20 reviews) — Create interactive quizzes, forms \& funnels to boost leads, sales, and engagement — no code needed.
24. [Omniconvert](https://www.capterra.co.uk/software/135332/omniconvert) — 4.1/5 (18 reviews) — Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.
25. [Expresia](https://www.capterra.co.uk/software/1030386/expresia) — 4.7/5 (18 reviews) — The unified Cloud-based Digital Transformation Platform to build and scale any business from Startup to Enterprise.

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## Related Categories

- [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software)
- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)
- [Customer Journey Mapping Tools](https://www.capterra.co.uk/directory/31537/customer-journey-mapping-tools/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/30965/personalization/software)
- [All Categories](https://www.capterra.co.uk/directory)

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Improve email open rate 6. Increase sales with seasonal campaigns No coding.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f86eab8c-b5f2-4b56-8dc9-8b2aa64ebd73.png","url":"https://www.capterra.co.uk/software/180534/socital","@type":"ListItem"},{"name":"OptiMonk","position":20,"description":"Transform popups into sales with OptiMonk\n\nCreate eye-catching, personalized popups that boost your revenue effortlessly. OptiMonk provides a user-friendly drag-and-drop editor, advanced personalization options, and A/B testing capabilities. With over 20 template families available, you can efficiently build your email and SMS lists, recover abandoned carts, offer free shipping, make product recommendations, and more. No design skills are required. OptiMonk guarantees proven results or your money back. Experience the difference for yourself!\n\nFeatures\n* Ready-made Popups: Convert more Email and SMS subscribers effortlessly.\n* Versatile Goals: Popups for free shipping, recommendations, gamification, countdowns, and more.\n* Simple Visual Editor: Customize your popups in seconds.\n* Revenue-Driven Analytics: Track what truly drives sales, beyond vanity metrics.\n* Unique Discount Codes: Automatic redemption and reminders to boost sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/28fe3b4f-a1c6-4eb2-bc68-280116d1a02d.png","url":"https://www.capterra.co.uk/software/139643/optimonk","@type":"ListItem"},{"name":"Pushwoosh","position":21,"description":"Ignite your customer engagement and fuel growth with Pushwoosh. Move beyond basic interactions with highly personalized push notifications, emails, in-app messages, SMS, and WhatsApp messages. Send laser-focused, targeted messages that boost customer lifetime value. Segment, automate, and optimize your campaigns—all with Pushwoosh.\n\n✔ Automated omnichannel journeys based on user behavior data and preferences\n✔ Advanced segmentation with laser focus using RFM and custom criteria\n✔ Hyper-personalized messaging triggered by user actions or events\n✔ Real-time analytics for data-driven decisions\n✔ A/B/n testing & Optimization\n✔ Seamless third-party integrations for a unified customer view","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cd547ef9-7f91-411f-85a0-c4b2f497c74a.png","url":"https://www.capterra.co.uk/software/163449/pushwoosh","@type":"ListItem"},{"name":"Smaply","position":22,"description":"Smaply is a journey mapping & management tool for companies of all sizes who want to improve their customer experience and scale design thinking in their organization. \n\nFlexible and intuitive editor | Smaply AI for quickly generating maps | Opportunities, pain points and solutions | Portfolio graph | Metrics and KPIs | granular user roles | comments on cards | journey map hierarchies | ISO 27001:2022 | SOC2 | GDPR | SSO | hosting on dedicated instance | Coaching & training | real-time collaboration | export functionalities | Journey Performance Indicator","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b553e2d-3533-4eda-85f4-f89f9f838682.png","url":"https://www.capterra.co.uk/software/177161/smaply","@type":"ListItem"},{"name":"Quizell","position":23,"description":"Quizell is an all-in-one platform for creating interactive quizzes, forms, and funnels that drive engagement, generate qualified leads, and increase conversions.\nWith an intuitive drag-and-drop builder and AI-powered question and design tools, anyone can launch personalized experiences in minutes — no code required.\n\nQuizell integrates seamlessly with leading marketing and CRM platforms such as Shopify, Mailchimp, Klaviyo, HubSpot, and Zapier, making it easy to capture and sync customer data.\n\nBusinesses worldwide use Quizell to recommend products, collect feedback, and automate onboarding with localized, multilingual experiences that fit every market.\nWhether you’re a small brand or a global eCommerce team, Quizell helps you turn engagement into measurable growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/94af2039-6040-45a6-bb2b-a757f77275d9.png","url":"https://www.capterra.co.uk/software/1014615/quizell","@type":"ListItem"},{"name":"Omniconvert","position":24,"description":"Omniconvert is designed to be the Swiss knife of any conversion rate optimization specialist. This is why we bundled together 3 of the most important CRO tools: online surveys, AB testing & web personalization, saving both time and money for our clients. Time because our clients only have to login in one dashboard and have just one learning curve instead of 3, and money because the 3 main tools that we provide are priced as one.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0077773f-9e48-4253-8074-49afb3aafcff.png","url":"https://www.capterra.co.uk/software/135332/omniconvert","@type":"ListItem"},{"name":"Expresia","position":25,"description":"Expresia is a cutting-edge SaaS Digital Experience Platform that includes managed cloud, scalable headless architecture, a powerful and extensible 360º API, Content Management, eCommerce, Dynamic Data Models, and a fully Integrated Development Environment.\n\nExpresia de-risks digital transformation by empowering everyone from organizations to digital agencies and service providers to create powerful, future-proof digital experiences and products with unlimited scale.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/96d7f58d-54b2-4c7c-9bea-c13487f619af.jpeg","url":"https://www.capterra.co.uk/software/1030386/expresia","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/directory/30965/personalization/pricing/free/software#itemlist","numberOfItems":25}
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