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SEO Software
SEO software assists companies with search engine optimisation using analytics, reporting, rank tracking, and auditing tools. Many SEO applications provide research into desirable keywords, backlink management, traffic tools, and industry benchmarking. Search Engine Optimisation tools are designed to help your website improve your rankings on search engines like Google or Bing and help increase your organic performance. The most common features of SEO software are competitive analysis, content management, and keyword research. Discover the most suitable Search Engine Optimisation software for your UK business.If your company is in search of SEO software, you should also consider Campaign Management software, Marketing Automation software, Web Analytics software, and Content Marketing software. Read more Read less
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All-in-one digital marketing tool trusted by 7,000,000 users.
Learn more about Semrush
Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
Semrush allows customers to understand trends, uncover insights, and generate compelling content to improve the reach and effectiveness of their websites and social media pages.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Reliable SEO toolset for agency and in-house pros
Learn more about SE Ranking
SE Ranking is a robust SEO toolkit for marketing agency and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
Learn more about HubSpot Marketing Hub
Detangle SEO, guide your content strategy, and generate leads with intuitive SEO tools that put data behind your organic search efforts, and make measurement and optimization simple. Figure out which keywords you're ranking for and which ones you're not, see which competitors are beating you in organic search, and what you should start writing about to improve your rankings. Start generating leads using HubSpot's SEO tools.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SEO Tools to Boost your Traffic and recover from Google Penalties easily.
Learn more about Zutrix
Zutrix offers large variety of SEO Tools to maximize your traffic and improve SEO performance. With affordable prices, everyone can use Zutrix with ease. There are 4 main products of Zutrix which are:
- Google Keyword Rank Tracker
- Backlink Monitoring & Google Penalty Recovery
- SERP / Planner API
- Keyword Research / Site Explore
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
AI that helps marketing teams and agencies create better SEO content, faster.
Learn more about Frase
Over 30,000 in-house marketing teams and agencies use Frase to research, write, and optimize high-quality SEO content in minutes instead of hours.
Learn more about Frase
Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Work faster and more efficiently with Wix’s built-in SEO capabilities designed to help you optimize your site for search engines.
Wix offers a robust suite of built-in SEO capabilities designed to help optimize your site for search engines so you can increase organic traffic. Save time with bulk 301 redirects, instant homepage indexing on Google, a Google Business Profile integration and more. Plus, customize meta tags, structured data markup and more across multiple pages of the same type at the same time. Every Wix site comes with a strong technical SEO foundation, so you can focus on growing your business.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
#1 Marketing Platform for creating an effective SEO strategy.
Marketing 360 - SEO marketing platform gives the business owner insights into powerful analytics from keyword tracking, content generation, page ranking analysis, and trend analysis to better identify keyword growth opportunities for conversions. This all-in-one marketing platform includes intuitive analysis that creates dynamic reports so the analysis if keyword growth by position can be easily understood and optimized.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.
Learn more about Marketo Engage
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.
Learn more about Ahrefs
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Surfer: Where the best-performing content is made
Surfer offers a content optimization workflow that boosts organic traffic, improves your rank, and helps easily grow any business. Optimize with ease and climb the Google SERP ladder like never before.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Scalenut is an all-in-one SEO tool that leverages AI to help you create, optimize, and rank content with ease.
Scalenut is an all-in-one SEO tool to help you plan, create, optimize, and analyze content for higher search rankings. With AI-driven keyword research, topic clusters, and competitor insights it builds a strong SEO foundation for your website.
Creates SEO-friendly, humanized content that ranks with real-time optimization, automated internal linking, and AI-powered writing assistance. Scalenut ensures every piece is crafted for search success, eliminating guesswork from content creation.
Tracks and improves performance with automated audits, real-time SEO scoring, and in-depth analytics. From keyword planning to content analysis, Scalenut provides everything you need to boost organic traffic and dominate search results.
Learn more about Scalenut
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SEO PowerSuite is a cross-platform software solution for in-house SEOs, agencies, and freelancers.
SEO PowerSuite is a set of 4 tools that help optimize websites, improve content, run backlink campaigns and track your progress. These tools include:
Rank Tracker - to research keywords, track rankings, and analyze competitors;
WebSite Auditor - to crawl and optimize site structure, improve on-page optimization;
SEO SpyGlass - to discover and analyze site's backlinks;
LinkAssistant - to run link building and outreach campaigns.
SEO PowerSuite is cross-platform and multilingual software.
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Sitechecker gives detailed tips how to improve the search visibility of your websites and helps to track your overall SEO progress.
Sitechecker is an easy-to-use platform to track and improve your search visibility. It is a must-have toolkit for website owners, marketing agency owners, SEO specialists, marketers, and product managers.
The more websites you work on, the more time you spend on a daily routine when checking data from Google Analytics, Google Search Console, rank tracker, and site crawler in different tabs. Sitechecker will reduce this time due to one dashboard with all important statistics for all websites.
Learn more about Sitechecker.pro
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.
Learn more about Moz Pro
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SaaS solution that helps businesses manage SEO activities, track keyword ranking, analyze organic reach of websites, and more.
AccuRanker is the world’s fastest, most accurate keyword rank tracking for Enterprises and SEO Agencies.
Our software provides over 32,000 customers with the features they “can’t live without”. In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data.
The cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance
Learn more about AccuRanker
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Local product
BrightLocal
4.8
(276)
Local product
Local product
BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.
BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.
5,000+ innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform for local search. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service and Management Tools, and Online Reputation Management solution.
Learn more about BrightLocal
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Local product
Ranktracker
4.0
(246)
Local product
Local product
Research keywords, analyse the competition, and track your search engine ranking all with a single, powerful platform.
Research keywords, analyse the competition, and track your search engine ranking all with a single, powerful platform. Rank tracker harnesses world-class data sources to help you get ahead in SEO, whether youre a small startup or a large agency.
Learn more about Ranktracker
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team.
Screpy is an incredible AI based SEO analysis and google rank checker tool. With Screpy you can minimize your efforts and maximize your productivity and output by reducing the time spent on manual things. Screpy offers a great solution as an SEO tool for rocketing website rankings so you can be tough enough to compete with professionals! PageSpeed monitoring, Uptime monitoring, SEO monitoring, Keyword tracker, Syntax Checker, and the best automatically generated tasks!
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Local product
Similarweb
4.6
(215)
Local product
Local product
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior.
Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services.
Learn more about Similarweb
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Search console that helps SEO professionals and developers track and manage website performance or issues.
Search console that helps SEO professionals and developers track and manage website performance or issues.
Learn more about Google Search Console
Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
WriterZen stands out from its competitors by helping you simplify your content creation workflow.
WriterZen is the pioneer toolset that walks you through the most optimal content creating process, tailored specifically based on your SEO expertise.
WriterZen allows you to discover hidden topics, establish topic clusters, research keywords that amp your content’s ranking and drive traffic. More importantly: mend your content together with the text editor powered along with GPT-3 and AI Writing Assistant.
Learn more about WriterZen
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SEO/PPC, Rank Tracking, Site Audit, JS rendering, Keyword research, Competitor Analytics, Backlink Analysis, Clustering, AI.
Serpstat is a go-to search marketing platform that helps analyze competitors, perform keyword research for SEO and SEM, track online positions and backlinks of any website and online competitor.
Serpstat provides a set of tools for link building, text analytics, clustering, finding site errors and makes recommendations on how to fix SEO errors to boost site visibility in Google and Bing.
Learn more about Serpstat
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
Local product
Squirrly SEO
4.7
(168)
Local product
Local product
Dominate Search Engine Rankings with AI and the Full Force of SEO
Leading SEO Experts and Content Marketing Specialists Use Squirrly SEO Tools for WordPress.
Squirrly SEO provides personalized routes (tells you exactly what to focus on) to rank each page in TOP 10 of Google. You will receive Expert Level advice from the 1st ever non-human SEO consultant that has studied over 600,000 websites over a period of 7 years.
Everyone will start thinking you're an SEO Superstar, and the truth is: you will be. If you use all that Squirrly offers.
Learn more about Squirrly SEO
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.
SpyFu is a competitive intelligence software as a service that helps users optimize search engine optimization and pay-per-click advertising campaigns. The platform analyzes over 100 million domains to uncover the search marketing strategies of competitors. It reveals the keywords, ads, and backlinks driving organic and paid traffic. SpyFu features tools for keyword research, rank tracking, backlink analysis, and website traffic insights. Users can group keywords, track rankings over time, generate reports, find influencers for outreach, and more.
Learn more about SpyFu
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
SiteGuru simplifies SEO with audits, content improvements, and keyword tracking—ideal for agencies and marketers of all levels.
SiteGuru is an easy-to-use SEO tool designed for users who want better rankings without deep SEO expertise. Its step-by-step approach simplifies SEO, making success accessible to everyone. SiteGuru offers a comprehensive technical audit covering indexation, sitemaps, hreflangs, robots.txt, pagespeed, and more. With Google's Page Inspect API, it identifies indexation issues and provides clear insights.
The content audit optimizes titles, meta descriptions, headings, and structure. AI-powered suggestions make content improvements fast and effective. The link audit identifies broken links, redirects, and internal linking opportunities to boost visibility. SiteGuru’s keyword tracking and Focus Keywords feature generate actionable to-do lists, while the Low-Hanging Fruit report highlights quick-win opportunities.
Ideal for small marketing agencies, SiteGuru offers white-label reports, custom subdomains, and unlimited users, making it easy to onboard clients.
Learn more about SiteGuru
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Features
- Website Analytics
- Google Analytics Integration
- Competitive Analysis
- Content Management
- Performance Metrics
- Mobile Keywords
- Reporting & Statistics
- Dashboard
- Localisation Automation
- Link Management
- Keyword Research Tools
