17 years helping British businesses
choose better software
AB Testing Tools
Use AB Testing software to increase your website's conversions. By split testing different versions of your web page, you can quickly learn which design elements, colors, and calls to actions have the best results. These applications help you optimize your conversion rate quickly and easily, often with very little coding needed. Related tools can also be found in Campaign Management software, Business Intelligence software, Web Analytics software, Landing Page software, Product Management software. Read more Read less
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
Filter Results (148)
Countries available
Countries where the product is available. Note: Customer support may not be accessible in that country.
United Kingdom
Pricing Options
Product type
148 results
Sort by
Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails.
Learn more about Personyze
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.
Learn more about Personyze
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Inform A/B test hypotheses with insights from Dynamic Heatmaps and Session Recordings. On-page Surveys included at no extra cost.
Learn more about Lucky Orange
Great A/B tests start with hypotheses informed by studying user behavior. Lucky Orange Dynamic Heatmaps and Session Recordings give you insight into what people do on your site. Uncover bottlenecks and other UX challenges and devise improvements you can AB test. Use our Google Optimize integration to track behavior on your test variants. Gather qualitative data from visitors who engage with your variants through our Survey tool, which allows you to launch on-page surveys at no additional cost.
Learn more about Lucky Orange
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.
Learn more about Freshsales
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation, Qualtrics is the single solution for all of your experience data.
Faster results, deeper market knowledge with Qualtrics. Use market research tools designed to go deeper. From ad testing and product design to market segmentation and competitor benchmarking, our market research platform gives you not just the knowledge you need but the insights and actions to create transformative results. Go from ‘what’ to ‘why’ with deep processing and predictive capabilities including sentiment analysis and market trend reporting. Request a free demo today with our team of industry experts.
Learn more about XM for Strategy & Research
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts!
Anyword is a generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales.
Trained on billions of marketing data points, Anyword offers marketers powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real-time.
Over one million marketers trust Anyword to manage all their copy and see an average 30% lift in performance.
Learn more about Anyword
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers maximize conversions by creating, personalizing, and optimizing landing pages at scale, and automatically connecting ads with relevant post-click pages. Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.
Learn more about Instapage
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups & forms.
A conversion rate optimization platform that will help you convert more website visitors into leads, subscribers, and sales using smart pop ups and forms. Create beautiful popups and overlays in minutes and use advanced triggers and targeting options to capture qualified leads and grow your sales. Show your pop ups with the right message at the right time using exit intent trigger, time delay, page scroll trigger, target by pages, countries, traffic source, send autoresponders and more.
Learn more about Poptin
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Unbounce is a conversion intelligence platform for small and midsize businesses. Using its AI-powered tools, build landing page variant
Unbounce is the first conversion intelligence platform for small and midsize businesses that pairs your own know-how and expertise with machine learning to effortlessly increase sales and conversions in online marketing campaigns.
From pre-optimized landing pages and compelling copy creation to campaign optimization with the flip of a switch, Unbounce is helping marketers grow smarter and faster.
Ready to try Unbounce for yourself? Get started with a free trial at www.unbounce.com
Learn more about Unbounce
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Use Landingi's A/B testing to optimize conversions by presenting visitors with varied versions of landing pages.
A/B testing is a tool for refining landing pages. It allows users to create multiple versions of a page with differing elements like headlines, images, or CTAs. These variations are presented to visitors randomly, collecting real-time data on their performance. By analyzing metrics like click-through rates and conversions, users can identify which version drives better results. This data-driven approach helps optimize landing pages, enhancing their ability to convert visitors into customers.
Learn more about Landingi
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Enables the power of social proof & FOMO marketing strategy on the website.
Websites spend a lot of money on ads to get traffic, but when the visitors land on your website, they need proof that the website is trustworthy. That's where WiserNotify comes in! With its dynamic social proof notifications like sales pop-ups, reviews, sign-ups, it helps you build credibility. With its advanced CRO features and urgency widgets, an average WiserNotify user sees a 17% lift in conversion rates. Integrate with 200+ business tools and automate social proof. Start your free trial now
Learn more about WiserNotify
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Designed for ecommerce stores, Shogun is a comprehensive suite of optimization, personalization, and visual building tools. Try Shogun.
Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Shogun is designed for Shopify and BigCommerce stores only.
Our platform empowers your team to create, customize, and optimize landing pages effortlessly.
With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy.
Learn more about Shogun
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing.
Learn more about Picreel
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Local product
Echobox is the new standard in publishing automation. Our advanced AI automates and optimizes your content curation and distribution.
Echobox is the new standard in publishing automation. Businesses of all sizes use our advanced AI to automate and optimize the curation and distribution of their content. Today, more than 2000 companies in 100 countries, including some of the world's most prestigious brands, rely on our automation to increase performance while saving costs on social media and emails. Our customers include Newsweek, CNBC, The Guardian, The Telegraph, Hearst and more. Learn more at echobox.com
Learn more about Echobox
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
A/B testing tool for website and conversion rate optimization. Features include heatmaps, targeting, personalization, and analytics.
VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps.
Learn more about VWO Testing
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
heatmap snapshots, scrollmap reports,
Crazy Egg is a website optimization tool designed to help small businesses, eCommerce companies, digital agencies, and educational institutions analyze visitor's behavior across email and ad campaigns. The platform enables teams to investigate buyers' journeys, identify various audience segments present across the webpages, and recognize issues such as confusing navigation or form glitches. Using the A/B testing tool, administrators can set up specific goals to test webpages.
Learn more about Crazy Egg
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Wisepops is an on-site marketing platform used to grow your email list and boost sales.
Wisepops is an on-site marketing platform used to grow your email list and boost sales. It allows you to display a message to any segment of your visitors using popups, sign-up bars, exit-intent popups, and on-site messaging without any dev needed.
Learn more about Wisepops
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
Jahia is the highest rated CMS for building websites and portals. It is commonly used to power single or multiple websites while optimizing the visitor experiences for higher conversion rates with built-in personalization, AB testing and analytics.
Jahia's strengh is also to build web portals by integrating with your business applications and authentication providers and to deliver rich authenticated user journeys by leveraging granular permissions.
Learn more about Jahia
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Quickly gather feedback & insights from your target persona(s) on any digital asset (yours or competitor) on tablet, mobile, desktop!
Quickly run user experience studies and gather in depth feedback from your target persona(s) on any digital asset (sites, apps, prototypes, competitor assets, ads, or more) and any device! From unlimited users/admins to unlimited studies and participants per study to flexible pricing models, Userlytics is the only user testing platform that truly scales with your needs!
Learn more about Userlytics
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Reach website visitors on all channels (Email, SMS, Push, Pop-ups) with NotifyVisitors.
Marketing Automation Software
AI and Machine learning powered Personalisation, Segmentation,
Omnichannel and Cross-Device Customer Engagement, Conversion rate optimization and Analytics Software.
NotifyVisitors A/B testing tool works across mobile, tablet and desktop. It provides in-depth analytics which will help you increase conversions and grow your business. It lets you visually analyse visitor¿s behaviour. This is the ultimate conversion rate optimization tool.
Learn more about NotifyVisitors
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Monetate is the industry-leading omnichannel testing & eCommerce personalization software
Monetate helps organizations make eCommerce personal and profitable. It helps merchandising, marketing, and technical teams deliver category-defining customer experiences that influence over $230 billion in revenue annually.
More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers.
Global companies like Office Depot and Lufthansa Group deliver shopper-centric search results, content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning. Learn more at www.monetate.com.
Learn more about Monetate
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Increase your website conversions by showing real-time social proof. Across 20,000 sites, the average conversion lift is 10-15%.
Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales.
Learn more about Proof Pulse
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Heap is the only solution that shows you every action by every user on your product or site, then gives insight on what to fix and how.
Quickly improve conversion, retention, and customer delight with Heap, the only digital insights platform that gives you complete understanding of your customers’ full digital journeys. See every action by every user on your product or site, then receive direction on the improvements that will most impact your business.
Unlock the full potential of your data with over 100 integrations to advance analysis. Don't rely on gut instinct—enable your team to become data-driven with Heap.
Learn more about Heap
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
An AI-powered A/B testing platform that helps you run A/B tests on autopilot.
AI-powered A/B testing platform, simplifying the web experimentation process from needing an entire team into a single click.
Mida enables your marketing and product teams to set A/B testing on autopilot, helping you save hundreds of hours every month.
With a page load time that's 2x faster and a script size 10x smaller than industry standards, Mida improves your user experience.
It offers a 'Forever Free' plan with a 50,000 monthly tracked users, making AI-powered A/B testing accessible.
Learn more about Mida.so
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.
ConvertCart is a machine learning-based all-in-one conversion optimization tool suite that ties together 21 tools into a powerful ecosystem. With brands like Squatty Potty, Legrand, etc. placing their trust in us, were setting benchmarks across 35 different industries one client at a time.
ConvertCart fully integrates with every major e-commerce, ESP and data platform, including Shopify, Shopify Plus, BigCommerce, Magento and more
Know more about us at www.convertcart.com
Learn more about ConvertCart
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
Your all-in-one business software for daily lead generation, marketing communication, customer service, and customer support.
Serviceform simplifies complex technologies and makes them accessible under one platform.
Our products fall into 3 categories that focus on helping businesses simplify sales, marketing, and customer support process.
Website conversion: chatbots, dynamic forms, conversational landing pages, engagement bots, etc.
Management: CRM, meeting scheduler, website analytics, and cookie controller.
Communication: social inbox and live chats.
Learn more about Serviceform
...
Read more
Features
- Audience Targeting
- A/B Testing
- Split Testing
- Reporting/Analytics
