---
description: Discover and compare Free AB Testing Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free AB Testing Tools - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Free AB Testing Tools](https://www.capterra.co.uk/directory/30896/ab-testing/software)

# AB Testing Tools

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> Use AB Testing software to increase your website's conversions. By split testing different versions of your web page, you can quickly learn which design elements, colors, and calls to actions have the best results. These applications help you optimize your conversion rate quickly and easily, often with very little coding needed. Related tools can also be found in Campaign Management software, Business Intelligence software, Web Analytics software, Landing Page software, Product Management software.

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## Products

1. [Zoho PageSense](https://www.capterra.co.uk/software/172116/pagesense) — 4.5/5 (17 reviews) — Create variations, split traffic, track goals, and find winning pages to improve conversions.
2. [Personyze](https://www.capterra.co.uk/software/163491/pesonyze) — 4.6/5 (16 reviews) — Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails.
3. [Freshsales](https://www.capterra.co.uk/software/155563/freshsales) — 4.5/5 (621 reviews) — Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
4. [Poptin](https://www.capterra.co.uk/software/165478/poptin) — 4.8/5 (343 reviews) — A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups \& forms.
5. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — Boost A/B testing with Lucky Orange Discovery AI. Get visitor insights via Heatmaps \& Session Recordings to find UX issues fast.
6. [Landingi](https://www.capterra.co.uk/software/146092/landingi) — 4.8/5 (206 reviews) — Use Landingi's A/B testing to optimize conversions by presenting visitors with varied versions of landing pages.
7. [WiserNotify](https://www.capterra.co.uk/software/200592/wisernotify) — 4.9/5 (123 reviews) — Enables the power of social proof \& FOMO marketing strategy on the website.
8. [Picreel](https://www.capterra.co.uk/software/133886/picreel) — 4.9/5 (101 reviews) — Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
9. [Jahia](https://www.capterra.co.uk/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
10. [ConvertCart](https://www.capterra.co.uk/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews) — ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.
11. [Mida.so](https://www.capterra.co.uk/software/1058588/mida-so) — 4.6/5 (43 reviews) — An AI-powered A/B testing platform that helps you run A/B tests on autopilot.
12. [Heap](https://www.capterra.co.uk/software/147216/heap) — 4.5/5 (42 reviews) — Heap is the only solution that shows you every action by every user on your product or site, then gives insight on what to fix and how.
13. [Serviceform](https://www.capterra.co.uk/software/173576/serviceform) — 4.6/5 (30 reviews) — Your ‍all-in-one business software for daily lead generation, marketing communication, customer service, and customer support.
14. [Freshmarketer](https://www.capterra.co.uk/software/1008465/freshmarketer) — 4.4/5 (25 reviews) — Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
15. [LaunchDarkly](https://www.capterra.co.uk/software/187546/launchdarkly) — 4.7/5 (24 reviews) — LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly and safely.
16. [Displayr](https://www.capterra.co.uk/software/209889/displayr) — 4.8/5 (21 reviews) — Displayr is an AI-powered platform for market researchers to simplify analysis, visualization, and reporting for faster insights.
17. [Omniconvert](https://www.capterra.co.uk/software/135332/omniconvert) — 4.1/5 (18 reviews) — Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.
18. [Google Optimize](https://www.capterra.co.uk/software/1025309/google-optimize) — 4.6/5 (16 reviews) — Web optimization platform built on Google Analytics that uses statistical modeling tools to assess site performance and weakness stats.
19. [Upflowy](https://www.capterra.co.uk/software/1015785/upflowy) — 4.8/5 (15 reviews) — Upflowy is a no code SaaS product that gives users complete control of building and A/B testing their signup flows
20. [beehiiv](https://www.capterra.co.uk/software/1028291/beehiiv) — 4.3/5 (14 reviews) — beehiiv is a cloud-based newsletter software that enables users to create, publish, grow, and monetize newsletters on a unified tool.
21. [Croct](https://www.capterra.co.uk/software/1052152/croct) — 4.9/5 (13 reviews) — Croct is an experimentation platform with built-in dynamic CMS for A/B testing, personalization, and conversion rate optimization.
22. [Apptimize](https://www.capterra.co.uk/software/173728/apptimize) — 4.4/5 (8 reviews) — Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing \& feature flags.
23. [MFour Studio](https://www.capterra.co.uk/software/1043645/mfour-studio) — 5.0/5 (8 reviews) — MFour Studio is a vertically integrated platform that provides businesses with survey + real-time app, web, and location consumer data.
24. [Unleash](https://www.capterra.co.uk/software/1032220/unleash) — 4.8/5 (6 reviews) — Unleash is an open-source feature management software, built with large enterprises in mind.
25. [Flowpoint](https://www.capterra.co.uk/software/1042794/flowpoint) — 4.5/5 (6 reviews) — Web analytics solution that helps you understand your customers' online behaviour and helps you optimise conversion rates using AI.

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## Related Categories

- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software)
- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)
- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/30896/ab-testing/software)
- [All Categories](https://www.capterra.co.uk/directory)

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