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SMS Marketing Software
SMS (Text) Marketing software provides the tools needed to launch and support text marketing campaigns. With SMS Marketing tools in your arsenal, you can quickly subscribe to customers and send important alerts with mass messaging tools. Text marketing software can be used to advertise weekly specials, send coupons, solicit feedback, poll customers, and promote contests. Looking for other ways to improve your marketing? Learn more with our Channel Management software, Email Marketing software, and Marketing Automation software categories. Find the best SMS marketing software for UK businesses! Read more Read less
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Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Learn more about Jira
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever.
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- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Local product
Streamlined, easy-to-use business text messaging platform to help you send bulk texts to customers, employees, and partners.
Learn more about Textmagic
Textmagic is a business text messaging platform that simplifies bulk texting, two-way conversations, and automated notifications. With features like scheduled messaging, customizable templates, contact management, and WhatsApp integration, our product makes it easy to connect with customers, reach out to employees, or notify stakeholders.
The platform allows you to optimize and track SMS campaigns in real time using intuitive reporting tools, with comprehensive insights into delivery rates, engagement, and response times.
For businesses that need integration with both proprietary and third-party apps, Textmagic’s SMS API and Zapier compatibility facilitate seamless connections to websites, CRMs, and more.
Whether you're focused on optimizing marketing campaigns, sending customer reminders, or streamlining internal communication, Textmagic can suit all your messaging needs with flexible pricing and reliable support, helping your business grow sustainably in the long run.
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- Communication Management
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- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Enhance sales with JustCall's smart SMS software: improve conversions, reach customers across channels, schedule bulk SMS, and more.
Learn more about JustCall
Choose JustCall's smarter SMS software to elevate your sales conversion rates and connect with customers across various touchpoints. With the ability to reach over 70 countries in minutes, you can launch global SMS marketing campaigns with ease. Create targeted segments based on specific criteria, run personalized SMS offers, and schedule bulk messages for maximum efficiency. Set up automated drip campaigns that work for you on autopilot, utilizing smart triggers and conditions to send messages at the perfect moment. Track performance with comprehensive SMS analytics, and craft compelling business texts with AI-powered insights. Enhance customer engagement through personalized content and timely follow-ups, while conversational automation allows for streamlined one-on-one chats that pause after each reply, keeping your focus on meaningful interactions.
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Business SMS gateway. Send marketing SMS online through a web based SMS portal or transactional SMS via an SMS Gateway API.
Learn more about ClickSend
Communicate with your customers and staff like never before via SMS, email, rich media, direct mail and more. No SMS software downloads required; sign up and be sending from dashboard or API within minutes.
Send and receive text messages around the globe. From a few to a few million, via dashboard or API, always through direct routes.
Learn more about ClickSend
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Features
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- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Master the Art of SMS Marketing with TextPeak: Elevate Your Messaging Strategy
Learn more about TextPeak
Manage SMS marketing effortlessly with TextPeak's advanced platform. Send, monitor, and analyze campaigns through a user-friendly dashboard with competitive pricing.
Create, Send, and Evaluate with Ease
* Craft Highly Targeted SMS Campaigns with Ease
* Dive into In-Depth Performance Data and Statistics
* Leverage Insights to Maximize Customer Engagement
Unlock Full-Scale Functionality
* Optimize Phrasing with A/B Testing
* Schedule Messages Based on Client Timezones
* Automatically Vary Message Content
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Features
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- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
WhatsApp marketing platform that enables businesses to to build, scale and drive revenue from a WhatsApp channel.
Learn more about charles
charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp.
It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy.
charles' key products are 📣 Campaigns and 🚀Journeys.
With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses.
Learn more about charles
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Learn more about Mailchimp
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results.
Learn more about Constant Contact
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Plug-and-play text messaging solutions to ignite customer engagement. Grab a demo to see it in action.
Text Request is the business texting platform built to ignite customer engagement. We’ve crafted plug-and-play messaging solutions to your everyday communication problems, so you can cut through the noise and connect with customers anytime, anywhere. Text Request is designed to scale with you, from one person handling a few conversations, to thousands of employees sending millions of messages, to custom solutions built on our API. Learn more and get a live demo at textrequest.com.
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
SMS Marketing 360® helps drive more sales.
SMS Marketing 360 makes creating text message campaigns easy. You can even create automated journeys where specific text messages are sent to specific people at specific times.
Learn more about Marketing 360
Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Intercom is the complete AI-first customer service platform, improving experiences for customers, support agents, and managers
Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. Our AI-first platform is built on a single AI system, with three major components that will allow you to deliver the remarkable customer service you’ve spent decades striving for.
AI Agent: Customers no longer wait or get deflected. AI Chatbot provides instant accurate, responses, 24/7 to most questions. Only complex interactions transition to tickets.
AI Copilot: Agents no longer manually, slowly look things up. AI Copilot is ever-present, connected to all data and systems, and provides information in real time. Instant ramp time for new agents, and agents needing to know new things.
AI Analyst (Coming soon): Leaders no longer manually compile reports without full coverage. AI Insights proactively provides a holistic view across 100% of conversations, with clear suggested areas of improvement.
Learn more about Intercom
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Easily schedule appointments, accept online bookings, send reminder messages, take payments with your phone, and view business reports.
Goldie (formerly Appointfix) is the best appointment scheduling app to manage and grow your business.
• Fast and easy appointment scheduling.
• Client management: Easily search for clients to view their history, notes, or their upcoming appointments.
• Reminder messages: Send SMS text reminders for appointments to reduce missed appointments and ensure clients show up when they’re supposed to.
• Online booking system: You can accept client bookings 24/7, based on your schedule, via your personal website.
• Appointment deposits: Require a deposit when clients book online to protect yourself from no-shows.
• Payments: Your clients can securely pay online from the convenience of their mobile phones.
• Revenue and client reports.
• Recurring or group appointments.
• Marketing messages: Send rebooking reminders to clients you haven’t seen in a while, or send mass texts with a promotion to your clients.
• Sync with Apple and Google Calendars and keep all your schedule in one app.
Learn more about Goldie
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Bitrix24 is a #1 SMS marketing software and CRM used by 15 million companies worldwide. Cloud and on-premise, with open source code.
Use your Bitrix24 CRM database for all types of marketing. Bitrix24 offers email marketing templates, a landing page and a capture form builder. Also, SMS and Telemarketing features are also available. Fully integrated with social media channels, Bitrix24 makes it easy and effective to sell to new clients.
Learn more about Bitrix24
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform.
Learn more about EngageBay CRM
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
iCIMS helps you engage, communicate, and track candidates in one location to simplify your recruiting process and make quality hires.
Want to win the war for talent? Our applicant tracking system (ATS) makes it easy to find and hire the best. As one of the largest standalone talent acquisition software providers, iCIMS supports organizations in managing every step of their recruitment lifecycle, all within a single system of record. Scalable, easy to use, and backed by award-winning customer service, iCIMS Recruit is the smart, powerful applicant tracking system that works for you. View a Free Demo!
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Local product
125k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Omnisend’s all-in-one SMS, email marketing, pop up, & newsletter tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Reach a global audience with free international SMS and use built-in tools to grow SMS subscriber lists. Combining text messages with your email campaigns can provide a consistent and personalized experience. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
Learn more about Omnisend
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
The single messaging platform for your business to convert and engage leads and customers over text.
Birdeye Messaging is a comprehensive digital communication tool that makes it easy to connect with customers across any digital channel, be it text, social, Webchat, email, or voicemail from one unified inbox.
Birdeye Mass Texting is an affordable and easy way to reach customers through their prefered channel - text messaging. Connect one-on-one or reach thousands of customers in one go.
Learn more about Birdeye
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses.
Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses with the ability to create and manage marketing drip campaigns while reaching out to their customer base through SMS messages. With features like chat, broadcast messages, campaigns, landing pages, keywords, and much more Project Broadcast is your go-to platform for robust and affordable text marketing needs.
Learn more about Project Broadcast
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM's sms marketing software helps to leverage text messaging to maximize the communication channels you use to connect with your audience. Integrating SMS text messaging into your marketing campaigns or sales and support function can help you engage your audience at just the right time.
Learn more about Agile CRM
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
With Podium, you can maintain data-rich customer profiles and use them to personalize your text marketing and drive repeat sales.
With Podium, you can maintain data-rich customer profiles and use them to personalize your marketing. Incorporate custom data fields, activity tracking, and unlimited conversation and call history to send the right message at the right time, so you can drive repeat and consistent sales.
Streamline the process even further by letting AI write personalized promotions in seconds, then send them in bulk, and watch your business grow.
Learn more about Podium
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Send mass texts, have two-way conversations, follow up using workflows, create text-to-join keywords, take live polls, and more.
Clearstream is a texting software for churches. New plants to influential mega churches use Clearstream to communicate with their members, guests, and volunteers.
Send mass texts, have two-way conversations, follow-up with guests using automated workflows, create text-to-join keywords, take live polls, segment ministries with subaccounts, and more.
Learn more about Clearstream
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.
Learn more about Campaign Monitor by Marigold
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
SMS marketing software built for small business
Meet Thryv, the text (SMS) marketing software built for small business. Thryv integrates your contact list with text (SMS) marketing templates and automation so you can target the right person at the right time with the right message. Include coupons, promotions and interactive buttons that urge recipients to take action.
Learn more about Thryv
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more.
Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more. 55,000+ businesses and more than 2 million developers rely on Twilio to deliver their message when and where it counts.
Learn more about Twilio
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
Klaviyo is an intelligent marketing automation and customer data platform for email, SMS, mobile push and product reviews.
Klaviyo powers smarter digital relationships for over 100,000 businesses who earn more revenue by easily integrating and centralizing data from across the tech stack and utilizing it for truly personalized emails, texts, and mobile push messages.
No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize from day one, with on-demand education when you need it and without the need for developers.
Learn more about Klaviyo
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Features
- Shortcodes
- Scheduled Messaging
- Communication Management
- Campaign Scheduling
- 2-Way Messaging
- Campaign Planning
- Mobile Coupons
- Contact Management
- Engagement Tracking
- Message Personalisation
- Reporting/Analytics
SMS Marketing Software Buyers Guide
Table of Contents
What is SMS marketing software?
SMS marketing (or text marketing) software is a bulk text message sharing tool. It allows businesses to send SMS messages to customers, in addition to helping them create and maintain contact lists, schedule message delivery, analyse response rates, and generate reports.
Whether you are an eCommerce business that needs to send order delivery messages or a bank that wants to send transaction updates to customers, you need this software to handle all your business engagements.
The benefits of SMS marketing software
SMS marketing is one of the least expensive marketing techniques that is able to reach mass audiences. Some of the primary benefits it offers are listed below:
- High open rates: About 23 billion text messages are sent each day, of which 97% are opened. In comparison, only 20% of emails are opened. This figure proves that an SMS is seen by the customer in almost all instances, which assures businesses that their message will be delivered to their audience.
- Faster delivery, better adoption rates: Unlike emails or social media, text messages can be delivered to all types of mobile phones, whether it's a pager or the latest smartphone. In short, marketers can leverage the fact that all mobile phones have texting capabilities.
- Traceable outcomes: Unlike traditional advertising, SMS marketing can be tracked. The software gives businesses an instant view of campaign performance regarding SMS messages sent, opened, read, and answered. This helps marketers evaluate customer engagement at various stages of the campaign so that they can improvise as and when needed.
Typical features of SMS marketing software
- Mass texting: Send messages in bulk to a large audience in one go.
- Contact management: Create a centralised repository to store contact details, such as name, address, and phone number, in an organised, searchable manner.
- Scheduled messaging: Set a specific time to broadcast messages to individuals or to entire contact lists.
- Reporting/Analytics: Determine and report the performance of the SMS marketing campaign based on KPIs such as messages delivered, read, and answered.
- Mobile keywords: Add unique identifying keywords in the text message to let readers perform certain actions during the campaign. For instance, "START" or "STOP" to continue or stop receiving messages.
Considerations when purchasing SMS marketing platforms
- Scalability: Most text-based messaging service providers offer plans based on the number of messages to be sent in a month. We advise you to evaluate your message volume and choose a plan that best fits your current needs. Keep in mind that the provider you choose should be able to scale up the solution as your business expands.
- Uptime and reliability: Most carriers have started filtering unnecessary SMS messages and blocking spam sources to provide a better customer experience. For your SMS to reach the right audience, make sure you have a reliable and reputable SMS service provider or you may end up paying for the service even though your SMS messages are blocked by the carriers. Also, ensure that the service provider has a high uptime, so that you can send messages any time.
- Ability to integrate with existing applications: We highly recommend choosing a solution that integrates with your existing systems, such as CRM, for smooth operations. This will prevent repetitive data entry as the integration would sync information across all applications in real time.
Relevant SMS marketing software trends
- AI is the new buzzword: Artificial intelligence (AI) is making its impact in the marketing field as well. It is enabling marketers to analyse their audience's engagement level and reinvent the scope of communication. From customer responses to the SMS messages you send, AI software can suggest better promotions and offers to customers. A large number of marketers believe that AI will revolutionise marketing in 2020.
- SMS messages could be used for credential verification: Using SMS messages to verify personal details and approve transactions through OTPs and push notifications is expected to increase. Until 2018, about 2 trillion SMS messages were sent globally for verifications and customer support. This shows that multiple industries have started using, and will continue to use, SMS as a trusted mode to verify their customers and users.
