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Social Media Marketing Tools

Social Media Marketing software automates the creation, tracking, and management of online campaigns through social sites such as Facebook, Twitter, LinkedIn, YouTube, etc. This software helps with publishing coupons and promotions and collecting customer response metrics.Social Media Marketing platforms offer integrated email that could be linked to multiple accounts in any of the social networks thus creating a single, go-to place for several simultaneous campaigns. Social Media Marketing software is closely related to Social Monitoring software and many solutions offer both capabilities in one package. For related software see also Campaign Management software.

Featured software

Most reviewed software

Explore the most reviewed products by our users on the Social Media Marketing Tools

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Build customer relationships for life with data-first digital marketing. Learn more about Salesforce Marketing Cloud
Meet Salesforce Social Studio. Listen, engage, and publish using a powerful all-in-one social media marketing and management suite and connect enriched social data to your marketing with sales and service. Analyze conversations from nearly any source to see what your industry and fans are saying. Respond to social posts, manage your community, and provide customer support. Create and approve content for multiple social networks and accounts from desktop or mobile. Learn more about Salesforce Marketing Cloud

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
United Kingdom Local product
Discover, attract, and engage customers with Brandwatch’s Social Media Marketing solution. Official partner of Meta, Twitter, & TikTok Learn more about Brandwatch
Brandwatch’s industry leading Social Media Marketing solution is everything you need to discover, attract, and engage customers on social. Collaborate seamlessly with one shared calendar, bringing all your social platforms together. Manage your community with one easy-to-use inbox. Leverage our official partnerships with Meta, Twitter, Tik Tok and more. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Learn more about Brandwatch

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot makes it easy for businesses to start doing social media marketing that actually generates business. You can also monitor your social media marketing efforts with baked-in analytics, so you can continually improve your content and start generating more leads for your business. Sign up for free, and see how HubSpot can help you do social media marketing that converts leads, closes customers, and contributes to your business. Learn more about HubSpot Marketing Hub

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Loomly is an easy-to-use Social Media Marketing platform that empowers marketers to save time and manage their accounts in one place. Learn more about Loomly
Loomly is an easy-to-use Social Media Marketing platform that empowers you to craft, optimize, schedule and analyze posts for all your social platforms in one place. Streamline work along your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more. Start building your brand and reaching new audiences - try Loomly for free today! Learn more about Loomly

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Complete social media marketing tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse. Learn more about Agorapulse
Agorapulse is a social media management tool that manages social media messages, schedules and publishes content across channels, monitors, and gets stunning reports all in one easy-to-use dashboard. The Social Media ROI feature by Agorapulse empowers marketers to make data-driven decisions, optimize their strategy, and maximize ROI. This dashboard integrates GA4 allowing users to track customer engagement across multiple devices with minimal setup. Learn more about Agorapulse

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Powerful analytics and management tool for social media marketers. Analyze, schedule and report, all from one easy-to-use dashboard. Learn more about Iconosquare
Iconosquare is a social media analytics and management platform for Instagram, Facebook, X (Twitter), LinkedIn, and TikTok, that provides you in-depth insights on your social media performance, lets you schedule posts, generate reports, monitor competitors' activity, and engage with your audience, all within one platform. Learn more about Iconosquare

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Bitrix24 #1 free social brand management and social CRM software used by 12 million businesses. Cloud, mobile, open source editions. Learn more about Bitrix24
Bitrix24 is #1 free social brand management and social CRM software used by over 12 million businesses. Bitrix24 CRM works with Facebook (pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework. Bitrix24 Open Channels let you manage all your social communications from a single place, saving conversations to Bitrix24 CRM, regardless of which social network or messenger your client used. Learn more about Bitrix24

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Cloud Campaign is the infrastructure for growing agencies and software companies offering social media management to drive more revenue Learn more about Cloud Campaign
Cloud Campaign is the easiest way for marketing agencies to manage multiple social media accounts at scale, packed with enterprise features such as brand workspaces, taggable content library, client-access portals, clean client reports and white-label services. No other social media management platform compares to our affordability and usability, backed by our top-rated US-based customer support team. Start your FREE 14-day trial to see firsthand how you could spend up to 80% less time on SMM. Learn more about Cloud Campaign

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs.
This robust platform gives you the tools you need to build customize dashboards in minutes with advanced drag-and-drop technology so that you can manage all of your social media campaigns in one place. From ideation through analysis, monday.com allows you to display the information you need to plan strategically and execute flawlessly. Not only does it provides the visibility to make important data-driven decisions, but also the agility to adapt your workspace to your processes. Learn more about monday.com

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.
Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts. Learn more about Instagram

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget.
Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget. Learn more about Meta for Business

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere.
Writesonic is an AI-powered writing platform with a mission to empower everyone in the world to create any form of content 10X faster. It's like Canva for writing, with tools that simplify the process of creating, editing, and publishing SEO-optimized articles, blog posts, ads, landing pages, eCommerce product descriptions, social media posts, and many other forms of content. Our customers love us, as evidenced by the 10,000+ 5-star reviews on G2, TrustPilot, and Capterra. Learn more about Writesonic

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
AI writing assistant that breaks through writer's block and saves hours every week writing copy.
Write better content with artificial intelligence. Jasper helps marketers, content writers, and entrepreneurs break through writer's block and create high-converting content, FAST. Our AI named Jasper can write your blog articles, Facebook ads, marketing emails, website copy, and so much more. Works with even the most niche industries and products! So easy to use even your grandmother can sell her mittens. Learn more about Jasper

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns.
Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns. Learn more about Twitter/X

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.
Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively. Learn more about Buffer

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling your posts.
Streamline your social media. Finally, the answer to keeping your brand active and engaged on social media without requiring so much time and effort. Learn more about Marketing 360

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Snapchat is a social media marketing solution that helps businesses create marketing campaigns, schedule posts & track performance.
Snapchat is a social media marketing solution that helps businesses create, launch & manage marketing campaigns, schedule posts & track performance. Learn more about Snapchat

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Organize your corporate Tweeter account, track and share searches with your co-workers without disclosing your password.
Organize your corporate Twitter account, track and share searches with your co-workers while keeping control over who sees the information. Still engage your audiences and following, while keeping things secure and under a password. Learn more about X Pro

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring
Nextiva is a Unified CXM company that provides AI-powered customer experience solutions.
Nextiva connects businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart. Nextiva powers 100,000+ businesses and billions of conversations every year with its all-in-one customer experience platform. From one AI-powered communication hub, Nextiva transforms the way businesses engage with their customers. The company’s commitment to Amazing Service® and a customer-focused approach has been its cornerstone for 15 years. Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs Asset Management in its inaugural funding round, valuing the company at $2.7B in late 2021. Discover more at www.nextiva.com. Learn more about Nextiva

Features

  • Customer Segmentation
  • Multi-Account Management
  • Automated Publishing
  • Engagement Tracking
  • Social Media Integration
  • Activity Dashboard
  • Customisable Templates
  • Social Promotion
  • Campaign Management
  • Keyword Filtering
  • Social Media Monitoring