---
description: Compare the best Web Analytics Tools in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Web Analytics Tools - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

# Web Analytics Tools

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> Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there.  Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool.  Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms.  Web Analytics software is related to Campaign Management software and Marketing Automation software.

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## Products

1. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial.
2. [Reaktion](https://www.capterra.co.uk/software/1022082/reaktion) — 5.0/5 (3 reviews) — The painkiller for agencies and ecommerce companies. Accurate tracking, profit-driven insights \& automated reporting.
3. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
4. [Userflow](https://www.capterra.co.uk/software/219928/userflow) — 4.8/5 (14 reviews) — AI-powered product adoption platform to onboard, guide, and support users in-app—driving activation, adoption, and retention.
5. [LiveSession](https://www.capterra.co.uk/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
6. [SegMetrics](https://www.capterra.co.uk/software/206769/segmetrics) — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
7. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
8. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3795 reviews) — Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
9. [Squarespace](https://www.capterra.co.uk/software/143461/squarespace) — 4.5/5 (3384 reviews) — Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names.
10. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3042 reviews) — Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on.
11. [Marketing 360](https://www.capterra.co.uk/software/148516/marketing-360) — 4.5/5 (1132 reviews) — Powerful analytics software for brands. Talk to a web analytics expert today.
12. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
13. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
14. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.
15. [Agile CRM](https://www.capterra.co.uk/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
16. [TWIPLA](https://www.capterra.co.uk/software/183761/visitor-analytics) — 4.7/5 (386 reviews) — A high-performing app that offers an all-in-one solution for any website: website stats, UX \& behavior, visitor interactions, \& more.
17. [Sisense](https://www.capterra.co.uk/software/86955/sisense) — 4.5/5 (378 reviews) — Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data.
18. [Moz Pro](https://www.capterra.co.uk/software/152215/moz-pro) — 4.5/5 (349 reviews) — All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
19. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) — SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
20. [Domo](https://www.capterra.co.uk/software/119119/domo) — 4.3/5 (329 reviews) — Domo is an AI and data products platform that unifies end-to-end data management, analytics, and automation in one solution.
21. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
22. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
23. [Reportei](https://www.capterra.co.uk/software/180418/reportei) — 4.7/5 (241 reviews) — A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
24. [Pendo](https://www.capterra.co.uk/software/151951/pendo-platform) — 4.5/5 (238 reviews) — Go from guessing to knowing with Pendo. Learn everything about your customers to improve everything about their digital experiences.
25. [Adobe Analytics](https://www.capterra.co.uk/software/169942/adobe-analytics) — 4.5/5 (236 reviews) — Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys.

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## Related Categories

- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Data Analysis Software](https://www.capterra.co.uk/directory/31077/data-analysis/software)

## Links

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Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d87ce6b9-9b54-446e-82b7-76d7e7be026e.png","url":"https://www.capterra.co.uk/software/176340/ahrefs","@type":"ListItem"},{"name":"Hotjar","position":14,"description":"Hotjar is built to compliment your traditional analytics. Where they tell you the \"what,\" Hotjar reveals the \"why.\"\nGo beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.capterra.co.uk/software/163516/hotjar","@type":"ListItem"},{"name":"Agile CRM","position":15,"description":"Agile CRM analytics provides deep insight into customer behavior and website performance. Get actionable insights into customer lead and prospect activity taking place on your site or mobile app. Using Agile CRM analytics, analyze customer interests and web engagement patterns with activity reports, timelines and real-time alerts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4dd8e898-253a-4e64-8f55-73d688838bdb.png","url":"https://www.capterra.co.uk/software/135148/agile-crm","@type":"ListItem"},{"name":"TWIPLA","position":16,"description":"Learn more at TWIPLA.com.\n\n • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool.\n • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos.\n • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface.\n • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology.\n\nChoose a world-leading suite with everything needed to optimize web performance.\n\nYou don't need a cookie banner anymore.\n\nFinally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2c4cac8e-935d-4a27-9fb6-d0b2788f77a2.png","url":"https://www.capterra.co.uk/software/183761/visitor-analytics","@type":"ListItem"},{"name":"Sisense","position":17,"description":"Sisense is the only business intelligence software that makes it easy for users to prepare, analyze and visualize complex data. Sisense provides an end-to-end solution for tackling growing data sets from multiple sources, that comes out-of-the-box with the ability to crunch terabytes of data and support thousands of users--all on a single commodity server.\n\nSisense has already won over the hearts of some of the worlds leading, most data-intensive companies, including eBay, Henry Schein, NASA","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/90c0516c-c348-40cd-8d9c-02ba08e489fb.png","url":"https://www.capterra.co.uk/software/86955/sisense","@type":"ListItem"},{"name":"Moz Pro","position":18,"description":"Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/52d67faa-ae76-4357-b4ff-b7e002eece5b.png","url":"https://www.capterra.co.uk/software/152215/moz-pro","@type":"ListItem"},{"name":"AccuRanker","position":19,"description":"AccuRanker is the world’s fastest, most accurate keyword rank tracking for Enterprise SEO and SEO Agencies.\nOur software provides over 32,000 customers with the features they “can’t live without”. In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data.\n\nThe cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b801dbab-f824-47de-8e74-4795465d0b00.png","url":"https://www.capterra.co.uk/software/149278/accuranker","@type":"ListItem"},{"name":"Domo","position":20,"description":"Domo is an AI and data products platform that enables people to use data and AI to create measurable business impact. The platform brings together data connection, preparation, analysis, visualization, and automation in one place—supported by Domo AI and an ecosystem of trusted partners. Organizations of any size use Domo to build and scale data products that drive value and innovation across the business.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/78a8f141-e6b7-4f55-a228-43dce06081d6.png","url":"https://www.capterra.co.uk/software/119119/domo","@type":"ListItem"},{"name":"Looker","position":21,"description":"Looker is a business intelligence platform that helps organizations explore data, build analytics applications, and share insights in real time. It features a semantic modeling layer for curating and governing business metrics, ensuring consistent results. Conversational analytics powered by Google's Gemini models allow users to ask data questions in natural language, making analytics accessible to those with limited technical skills. Looker's API-first architecture enables dashboards to be embedded into applications and supports custom data experiences beyond traditional reporting. The platform integrates with Google Cloud for single sign-on, private networking, and BigQuery compatibility. Users can analyze both governed and unmodeled data through interactive dashboards with real-time exploration, filtering, and drill-down capabilities. Looker extensions connect with Vertex AI to enable custom AI workflows within the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/89ec77a1-26ea-4774-9861-3265726bd8d8.jpeg","url":"https://www.capterra.co.uk/software/169053/looker","@type":"ListItem"},{"name":"Similarweb","position":22,"description":"At Similarweb, we’re dedicated to helping businesses harness the full power of the digital world. Our solutions address a wide range of needs - from in-depth competitive analysis across marketing channels to actionable, large-scale data insights.\n\nWith Similarweb, you benefit from:\n\n- Vast Data Coverage: Access intelligence from 1B+ websites, 8M apps, and 3M brands.\n- Live Insights: Track 5B search terms, 250M display ads, and 10B content pages in real time.\n- Global Perspective: Evaluate markets across 190 countries and 210 industries.\n\nTrusted by thousands of organizations - from startups to Fortune 500s - Similarweb is the go-to platform for gaining a competitive edge and driving lasting growth.\n\n\"During Black Friday, we leveraged Similarweb's insights to map trends and user behavior. This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.capterra.co.uk/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Reportei","position":23,"description":"Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate, actionable insights. Focused on optimizing paid traffic and social media, it automates data collection, analysis and presentation, replacing manual spreadsheets with a three-second workflow. One cloud interface connects 30+ sources—Google Ads, Meta, TikTok, GA4, HubSpot, RD Station, e-commerce and CRMs—into customizable dashboards and PDF, PPT or web reports. Built-in AI highlights anomalies, uncovers opportunities and writes executive summaries, while the exclusive Marketing Timeline lets teams tag launches, campaigns and market events to add narrative context. Scheduled delivery, shareable links, white-labeling and granular permissions make collaboration effortless, and flexible plans from under US$20 per month keep enterprise-grade analytics within reach of agencies, brands and freelancers worldwide.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4be33bd8-355f-4890-9ba2-64d4f0e01ce9.png","url":"https://www.capterra.co.uk/software/180418/reportei","@type":"ListItem"},{"name":"Pendo","position":24,"description":"Get closer to your customers with Pendo product analytics. Learn everything about your customers so you can improve everything about their digital experiences. Know which features users adopt, which they ignore, and see how they navigate your entire product portfolio. Combine insights from Pendo, your CRM, and 3rd party integrations so you can leverage product usage data across your company. Pendo codelessly tracks all usage as soon as it’s installed — no tagging or instrumentation required.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1e5c39a4-597b-49b5-90a1-1fb73392ac96.png","url":"https://www.capterra.co.uk/software/151951/pendo-platform","@type":"ListItem"},{"name":"Adobe Analytics","position":25,"description":"Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.\nCollect and ingest behavioral data in real-time from your web and mobile channels. Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. Integrate and share insights, segments, and outputs from your data across other business applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bce18fcf-c845-4ecf-b52f-71d6363df081.png","url":"https://www.capterra.co.uk/software/169942/adobe-analytics","@type":"ListItem"}],"numberOfItems":25}
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