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Web Analytics Tools

Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there. Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool. Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms. Web Analytics software is related to Campaign Management software and Marketing Automation software.

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Explore the most reviewed products by our users on the Web Analytics Tools

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Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. Learn more about Pipedrive
With Pipedrive's Web Visitors add-on, you can reveal which organizations are looking at your website, how they found you, and what they engage with. Discover new leads and monitor existing customers on all your websites. Automatic rankings tell you which hot leads to follow up with first while insights show you which topics and content they're interested in. Add Web Visitors to any Pipedrive CRM plan to get more leads and manage deals with one software. Start your 14-day free trial. Learn more about Pipedrive

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Semrush is a leading online visibility management software-as-a-service platform. Learn more about Semrush
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty. Learn more about Fullstory
Fullstory’s behavioral data platform uncovers the unspoken truth about digital consumer activity, enabling data teams to drive revenue through real-time personalization and forecasting. Using automatically captured, indexed, and semantically structured first-party data, Fullstory surfaces the sentiment buried between clicks direct to your data ecosystem or through our product analytics—including session replay—to help enterprises create better experiences that win loyal customers for life. Learn more about Fullstory

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
United Kingdom Local product
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance. Learn more about Similarweb
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about Similarweb

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Extellio is the best choice for web analytics to understand user behaviour, intent, and experience on websites. Learn more about Extellio
Extellio is a trusted tool in monitoring, investigating, and improving user experience, conversion, and user journeys. Packed with GDPR-safe analytics, smart surveys, heatmaps and screen recordings in one platform, giving users a deeper look at actionable insights. Learn more about Extellio

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
With TapAnalytics, divide or group data based on the tags. Normalize naming conventions, visualize, compare performance sets and share. Learn more about TapClicks
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today. Learn more about TapClicks

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospital business management via Tock. Learn more about Squarespace

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Powerful analytics software for brands. Talk to a web analytics expert today.
Award winning business analytics that is a full suite of products accessible in one platform. Leverage cross channel data points to grow your business organically or implement a strong ROI driven search campaign. Once leads are delivered utilize the #1 CRM Software for SMB's for deal tracking and sales management. Learn more about Marketing 360

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay CRM

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM analytics provides deep insight into customer behavior and website performance. Get actionable insights into customer lead and prospect activity taking place on your site or mobile app. Using Agile CRM analytics, analyze customer interests and web engagement patterns with activity reports, timelines and real-time alerts. Learn more about Agile CRM

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.
Hotjar is built to compliment your traditional analytics. Where they tell you the "what," Hotjar reveals the "why." Go beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform. Learn more about Hotjar

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
A high-performing app that offers an all-in-one solution for any website: website stats, UX & behavior, visitor interactions, & more.
We are 100% GDPR/CCPA compliant and collect all the data a website owner needs to know about their visitors in real-time: referrals, conversions, bounce rates, click paths, traffic structure, social media interactions, custom events, page visits, IPs, locations, browsers, devices or OS used, and much more. And get more value from the app by using our visitor behavior analysis tools: session recordings, conversion funnels, event tracking, and heat maps. Learn more about TWIPLA

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data.
Sisense is the only business intelligence software that makes it easy for users to prepare, analyze and visualize complex data. Sisense provides an end-to-end solution for tackling growing data sets from multiple sources, that comes out-of-the-box with the ability to crunch terabytes of data and support thousands of users--all on a single commodity server. Sisense has already won over the hearts of some of the worlds leading, most data-intensive companies, including eBay, Henry Schein, NASA Learn more about Sisense

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
SEO PowerSuite is a cross-platform software solution for in-house SEOs, agencies, and freelancers.
SEO PowerSuite is a set of 4 tools that help optimize websites, improve content, run backlink campaigns and track your progress. These tools include: Rank Tracker - to research keywords, track rankings, and analyze competitors; WebSite Auditor - to crawl and optimize site structure, improve on-page optimization; SEO SpyGlass - to discover and analyze site's backlinks; LinkAssistant - to run link building and outreach campaigns. SEO PowerSuite is cross-platform and multilingual software. Learn more about SEO PowerSuite

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits. Learn more about Moz Pro

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
AccuRanker is the world’s fastest, most accurate keyword rank tracking for Enterprise SEO and SEO Agencies. Our software provides over 32,000 customers with the features they “can’t live without”. In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data. The cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance Learn more about AccuRanker

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Domo puts data to work for everyone so they can multiply their impact on the business.
Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results. Learn more about Domo

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does, and its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time. Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate and actionable insights. With a focus on optimizing paid traffic and harnessing the power of social media, Reportei simplifies the process of data collection, analysis, and presentation, streamlining workflows that were once manual and time-consuming. Learn more about Reportei

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
United Kingdom Local product
Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.
Brandwatch's Consumer Research platform gives you access to deep consumer insights drawn from social listening that spans across over 100 million online sources. Powerful historical analysis, AI-powered search, sentiment analysis, and over 50 live visualizations help brands and agencies bring structure and meaning to the voices of billions of people. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Learn more about Brandwatch

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Adobe Analytics gives companies actionable insights with predictive analytics, attribution modeling, and data visualization.
Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale. Learn more about Adobe Analytics

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
Web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team.
Screpy is an incredible AI based SEO analysis and google rank checker tool. With Screpy you can minimize your efforts and maximize your productivity and output by reducing the time spent on manual things. Screpy offers a great solution as an SEO tool for rocketing website rankings so you can be tough enough to compete with professionals! PageSpeed ¿¿monitoring, Uptime monitoring, SEO monitoring, Keyword tracker, Syntax Checker, and the best automatically generated tasks! Learn more about Screpy

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management
The world’s leading ad protection software to prevent click fraud and fake impressions on Google Ads, Facebook Ads and Microsoft Ads.
Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Learn more about CHEQ Essentials

Features

  • Referral Tracking
  • Site Search Tracking
  • Heatmaps
  • Pageview Tracking
  • Web Traffic Reporting
  • User Interaction Tracking
  • Time on Site Tracking
  • Keyword Tracking
  • Goal Setting/Tracking
  • Campaign Management