---
description: Discover and compare Free Web Analytics Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Web Analytics Tools - Capterra UK 2026
---

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# Web Analytics Tools

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> Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there.  Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool.  Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms.  Web Analytics software is related to Campaign Management software and Marketing Automation software.

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## Products

1. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) — AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial.
2. [LiveSession](https://www.capterra.co.uk/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
3. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
4. [SegMetrics](https://www.capterra.co.uk/software/206769/segmetrics) — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
5. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
6. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
7. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
8. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.
9. [Agile CRM](https://www.capterra.co.uk/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
10. [TWIPLA](https://www.capterra.co.uk/software/183761/visitor-analytics) — 4.7/5 (386 reviews) — A high-performing app that offers an all-in-one solution for any website: website stats, UX \& behavior, visitor interactions, \& more.
11. [Moz Pro](https://www.capterra.co.uk/software/152215/moz-pro) — 4.5/5 (349 reviews) — All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
12. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
13. [Pendo](https://www.capterra.co.uk/software/151951/pendo-platform) — 4.5/5 (238 reviews) — Go from guessing to knowing with Pendo. Learn everything about your customers to improve everything about their digital experiences.
14. [New Relic](https://www.capterra.co.uk/software/118128/new-relic) — 4.5/5 (195 reviews) — Keep your website fast and error-free, improve your customer experience, and improve conversion rates with a plug-and-play solution.
15. [Squirrly SEO](https://www.capterra.co.uk/software/186713/squirrly-seo) — 4.7/5 (168 reviews) — AI-powered SEO with built-in analytics: track rankings, audits, and traffic to measure impact and grow smarter.
16. [Mixpanel](https://www.capterra.co.uk/software/158740/mixpanel) — 4.5/5 (145 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
17. [Smartlook](https://www.capterra.co.uk/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
18. [Dealfront](https://www.capterra.co.uk/software/154835/leadfeeder) — 4.2/5 (135 reviews) — Leadfeeder is a web analytics tool that identifies your site visitors and sends them to your CRM as leads.
19. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) — User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
20. [Contentsquare](https://www.capterra.co.uk/software/161591/contentsquare) — 4.8/5 (116 reviews) — Contentsquare is the \#1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
21. [Zoho SalesIQ](https://www.capterra.co.uk/software/168135/zoho-salesiq) — 4.4/5 (98 reviews) — An all-in-one customer engagement tool with live chat, website visitor tracking, and analytics capabilities.
22. [Plytix](https://www.capterra.co.uk/software/149113/plytix-pim) — 4.7/5 (90 reviews) — AI-powered tool that is incredibly easy to implement and use. Manage, enrich, and share your product information from one place.
23. [Cyfe](https://www.capterra.co.uk/software/148645/cyfe) — 4.6/5 (79 reviews) — Track metrics and measure performance in real-time, at a glance, and in a single dashboard with Cyfe.
24. [WooRank](https://www.capterra.co.uk/software/176630/woorank) — 4.4/5 (69 reviews) — Automated website reviewing with advanced SEO auditing and monitoring, keyword tracking, competitive analysis and a powerful site crawl
25. [Fullstory](https://www.capterra.co.uk/software/153721/fullstory) — 4.6/5 (67 reviews) — Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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## Related Categories

- [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software)
- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Data Analysis Software](https://www.capterra.co.uk/directory/31077/data-analysis/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [All Categories](https://www.capterra.co.uk/directory)

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This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.capterra.co.uk/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Pendo","position":13,"description":"Get closer to your customers with Pendo product analytics. Learn everything about your customers so you can improve everything about their digital experiences. Know which features users adopt, which they ignore, and see how they navigate your entire product portfolio. Combine insights from Pendo, your CRM, and 3rd party integrations so you can leverage product usage data across your company. 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Built for product, marketing, and data teams, Mixpanel delivers real-time insights into user behavior—helping companies understand what’s working, why it’s happening, and how to improve.\n\nUnlike legacy BI tools or closed analytics suites, Mixpanel is intuitive, flexible, and composable. Teams can track key outcomes, visualize drivers of growth with Metric Trees, get guided answers with AI Copilot, and work directly from trusted warehouse data with Mixpanel Mirror—no re-tagging, no SQL, no delays.\n\nTrusted by brands like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, and retention—enabling every team to make smarter moves, faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9a3c5edd-0941-4a02-9ae5-9707657f84b3.jpeg","url":"https://www.capterra.co.uk/software/158740/mixpanel","@type":"ListItem"},{"name":"Smartlook","position":17,"description":"Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.capterra.co.uk/software/164713/smartlook","@type":"ListItem"},{"name":"Dealfront","position":18,"description":"Did you know that 98% of your website visitors never leave their contact information? With Leadfeeder, you can uncover the companies who are visiting your website from your web analytics, see which pages they are visiting and from what sources, and send them to your CRM to be collaborated with your team. We help you approach leads with the right angle so that you can close more sales. 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