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Ticketing Systems

Ticketing software manages and automates online, kiosk, and box office ticketing for special events, theaters, parks, festivals, fairs, travel, and other activities. These applications help manage seat selections, event management, exhibitor data, performer assignments and locations, as well as online and onsite payment processing. Ticketing solutions also often integrate other business processes such as inventory control, transaction control, fulfillment history and sales tracking. Ticketing software is related to Event software, Registration software and Kiosk software.

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Ticket Tailor is a simple and affordable global ticketing platform that puts you in control of your event ticketing. Learn more about Ticket Tailor
Sell tickets direct to your attendees with a simple to use and feature-rich ticketing platform. - Flexible plans with no contracts - Low fees (save thousands) - Get paid directly via Stripe or PayPal - Fully customise your box office - Embed booking forms in to your website - Collect, keep and own your attendee data - Free check-in app - Seating charts - Integrate with your favourite tools - Discount codes and voucher codes - Dashboard reporting - Exceptional customer support Learn more about Ticket Tailor

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Pair Google Workspace/MS 365 with Email Meter as a cost-effective ticketing system providing analytics on response times, SLAs and more Learn more about Email Meter Enterprise
The best way to track and analyze email response times, SLAs, sentiment analysis, shared mailbox analytics, and overall team's email productivity. Email Meter is an email analytics platform that provides custom analytics dashboards with metrics tailored to your needs, ensuring data quality to make data-driven decisions without changing the way you currently use email. We support Google Workspace and Microsoft 365. Leverage their ticketing system functions and pair it with Email Meter for a cost-effective ticketing solution. Thousands of users and hundreds of customers trust us, including Fortune 500 companies like Fujifilm and Avery Dennison. Schedule your demo today! Learn more about Email Meter Enterprise

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Build loyal customers and sell more tickets with accesso ShoWare ticketing, a flexible and intuitive platform for events, venues & more Learn more about accesso ShoWare
Does Your Ticketing Software Perform? Shine a spotlight on your ticketing operations with accesso ShoWare box office ticketing. With over 600 installations in theatres, concert venues, sports arenas, casinos, fairs and attractions around the world, our box office ticketing solution is a proven success. Sell more tickets, increase ROI, build loyal customers and retain in-house control with our flexible platform designed to let your brand shine! Learn more about accesso ShoWare

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Reserved seating or general admission; User-friendly platform to manage tickets, subscriptions, patrons, donors, concessions, and more. Learn more about ThunderTix
Catering to the performing arts and live performances. ThunderTix is easy-to-use and easy-to-train staff and volunteers! One system for reserved seating, general admission, fundraising, gift cards, subscriptions, merchandise, customer loyalty, coupons, patron data, concessions, and thermal ticket printing. Starting as low as $1 per ticket with nightly payouts. Free tickets are free! Experience stellar customer service with a free trial and learn why ThunderTix is the #1 choice for ticketing. Learn more about ThunderTix

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Ticketbud makes ticketing easy, so you can focus on your event. Online registration and ticketing with unbeatable customer support. Learn more about Ticketbud
Ticketbud is a user friendly, all-in-one event management and online ticketing platform with all-inclusive pricing and human customer support. Organizers are in control with flexible payout options providing early access to funds (daily, weekly or monthly payouts), powerful tools and integrations, comprehensive reporting and complete access to event data at no extra cost. With the flexibility to customize (including white-label solutions), event organizers worldwide trust Ticketbud. Learn more about Ticketbud

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Create a beautiful event website in minutes. Trusted by more than 300,000 people worldwide, including planners from Nike and MIT. Learn more about EventCreate
Create a beautiful event website in minutes. Build an event website, collect registrations, sell tickets, send invites, track attendees, and promote your event online. Reliable and secure. Trusted by more than 500,000 people worldwide, including planners from Nike, MIT and Refinery29. Learn more about EventCreate

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
RSVPify is a leading online ticketing platform that helps streamline events from guest registration through check-in. Learn more about RSVPify
A leading online ticketing and event management platform trusted by 30% of the Fortune 500. Manage events big and small with ease and keep the spotlight on your brand. Powerful features including email invitations, online registration and RSVP, custom data collection, guest list management, menu preferences, sub-event management, event privacy/exclusivity, drag-and-drop seating charts, check-in, and much more. Learn more about RSVPify

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Eventbrite provides cost-effective, innovative ticketing software to help businesses set up, manage, and sell out events online.
Eventbrite provides cost-effective ticketing software to help businesses manage, promote, and sell tickets to events online-while helping people discover events that fuel their passions. From backyard barbecues to classes to conferences to world-renowned film and music festivals, Eventbrite houses events of all shapes and sizes. As one of today's fastest-growing ticketing platforms, Eventbrite delivers innovative technology and low fees-and if your event is free, so is Eventbrite. Learn more. Learn more about Eventbrite

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Powerful online ticketing and booking solutions for tour, activity, attraction, and event businesses of all sizes.
FareHarbor provides industry-leading online ticketing and booking solutions for tours, activities, attractions, and events. Through one intuitive Dashboard, FareHarbor eases operations for 16,000+ businesses worldwide. Options like custom seat maps, online seat selection, and automatic assignments can all be tailored to your unique needs while capacity limits and contactless ticket scanning help you maintain the latest safety protocols. All of this alongside our best-in-class, 24/7 support. Learn more about FareHarbor

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Eventix is a ticketing platform enabling event organizers to set up shops, promote events, manage doors, and integrate apps.
Eventix is an online event ticketing software that allows event organizers to easily set up customizable ticket shops, promote and analyze ticket sales across channels, efficiently manage event entry with mobile scanners, and integrate with third-party apps and services. The platform provides a responsive ticket shop, tracking links for online marketing, sales analytics, fast mobile ticket scanning, and an open API for connections with external tools. Learn more about Eventix

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
XOLA: Booking & ticketing platform with exclusive marketing tools for businesses with 1000+ yearly guests.
Xola is the only unified booking, sales, and marketing platform for tour and activity businesses. Manage bookings anywhere with real-time availability. Sell through the world's largest marketplaces in a few clicks. Increase online revenue with our powerful abandoned booking remarketing features and track your marketing success in Google Analytics. CC rates as low as 1.90% + 30 cents. Learn more about Xola

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Effortlessly manage event registrants and payments with the vFairs event ticketing software.
Craft a seamless registration journey with customizable form fields, tiered ticket segments, and popular payment integrations, offering tiered pricing options to diverse attendee segments and facilitating efficient group registrations. Simplify payment collection through coupon codes via PayPal and Stripe, and enhance check-in procedures with vFairs' mobile event app. Send instant payment confirmations with invoices directly in registration emails, elevating customer experience. Boost engagement and revenue by allowing attendees to tailor their experience with add-ons, choosing individual sessions or exclusive content. Integrate popular payment providers like credit card, PayPal, and Stripe, offering discount codes to incentivize registration. Manage audience engagement and user segments effortlessly, automatically segmenting users based on responses and communicating event details accordingly. Learn more about vFairs

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Tripleseat is an easy-to-use sales and event management platform that will increase your bookings and streamline the planning process.
Everything you need for private events at your venue in a single sales and event platform. Because no two events are the same, you need an event management platform that can work at the fast pace that you do. Tripleseat makes booking and planning any size event easy: -Comprehensive insights into your business with custom reports -Communicate better with your guests -Take deposits and payments faster than ever -Keep your entire team on the same page Learn more at the "visit website" button! Learn more about Tripleseat

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
United Kingdom Local product
Free, professional-level online ticket sales system that’s incredibly easy-to-use and affordable to all.
TicketSource is a free, professional-level online ticket sales system that’s incredibly easy-to-use and affordable to all. Promote, sell and manage any event in any venue. We’ve been in your shoes, experienced the same ticketing challenges and scaled the same ticketing peaks, so we’ve designed our ticketing system to be simple, cost-and-drama-free, basically, we get it. Learn more about TicketSource

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Event management software for fundraising including ticket sales, seating management, contact management, donation tracking and more.
Create any kind of custom ticket including sponsorship's. Tickets can have included items with custom designed choices (ex. meal choice, t-shirt size, etc.). Set ticket start and ending dates, limited ticket sales, promo codes and more. Purchasers can specify their guests names and email addresses and after purchasing their tickets they can manage tickets they have purchased, change guest names, etc. Credit cards are automatically stored securely on file for the guest to use at your event. Learn more about Silent Auction Pro

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Eventzilla is an online event registration & marketing platform for virtual in-person and hybrid events.
Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy for event organizers to create a beautiful, professional web presence to promote their events. Works perfect for conferences, fundraisers, classes, reunions, concerts, & sports events. Eventzilla has everything you need to setup a custom event website, publish event schedule, process payments, manage attendee details and check-in easily. Learn more about Eventzilla

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
To create the most compelling event platform which powers organizations looking to scale using modern technology tools.
Showpass is a global leader in event technology, primary ticketing and distribution, and mixed delivery (live, virtual and streamed) of experiences for tens of thousands of event hosts. Showpass provides access to global distribution and discovery channels including Facebook's native ticketing, Google Reserve, and a proprietary publishers network. Showpass creates solutions for complex events, large organizations, and high-volume event producers and is proud to serve millions of customers. Learn more about Showpass

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
For over 14 years, Purplepass has provided the most robust and highly rated ticketing platform with industry-leading customer support
Purplepass is the ticketing platform you've been trying to find. With over 14 years of experience in providing outstanding customer support and industry leading functionality, Purplepass has been the perfect solution for thousands of venues and event organizers of every shape and size. You can do just about anything you could ever imagine within Purplepass and when combined with reasonable pricing and outstanding support, we will be the last zoom demo you schedule! Learn more about Purplepass Ticketing

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Webex Events (formerly Socio) offers dynamic ticketing and instant payouts to create custom and seamless ticketing experiences.
The Webex Events (formerly Socio) Registration offers custom ticket types, promo codes, and access codes. Different ticket types can also be created and assigned to specific groups to create truly personalized experiences. Instant payouts are made possible via a Stripe integration. Learn more about Webex Events (Formerly Socio)

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Inspire and engage donors with our smart, simple online fundraising, event and donor management tools with GiveSmart.
GiveSmart is the easy-to-use, innovative, and modern online fundraising and donor management platform that elevates any fundraiser. From mobile-friendly silent auctions to dynamic peer-to-peer events and guest management to donor engagement, we’re the solution to turn your mission into something that moves donors. We’ve helped thousands of nonprofits raise $7+ billion. Our full suite of solutions and expert support helps you exceed your fundraising, event, and donor management goals. Learn more about GiveSmart

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
United Kingdom Local product
The Online Booking System that keeps things simple. Used by 1000s of happy businesses across the world.
We're passionate about helping small businesses succeed - through great value booking software and a team focused on success, not just support. Over the years we've transformed bookings for thousands of businesses, helped individuals follow their passions, and supported franchisors to scale internationally. You can get set up in 15 minutes - join us for a free two week trial and slash your admin time today! Learn more about Bookwhen

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Sell more tickets to your events! Feature-rich ticketing for venues, promoters, and event organizers. Get started today!
Sell more tickets to your events! Feature-rich ticketing for venues, promoters, and event organizers, including integrated e-mail marketing tools, free customized seat maps, timed admissions, donations, up-selling, season ticket renewals, custom branding, web site integration and more. All risk free with no term commitment and low fees. Contact us for a Free Demo today! Learn more about Tix

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Accelevents is the only enterprise-grade event platform that is easy to use. We support virtual, hybrid, and in-person events.
Discover an enterprise-grade event platform so easy to set up and manage that you will soon use it to host all your events. We support in-person, virtual, and hybrid conferences, trade shows, fairs, workshops, seminars, and more for over 12,500 organizations. Event planners love our smooth registration and check-in process, built-in badge printing, and robust lead capture tools. Book a demo, and we'll show you how to manage all your events with one powerful software solution. Learn more about Accelevents

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Brushfire is a ticketing and event management platform that enables you to sell more tickets online and in person.
Start selling tickets today! Brushfire is a ticketing and event management platform that enables you to sell more tickets online and in person. Brushfire features customizable ticketing for daily admissions, timed entry, concerts, performances, venues, sports, theaters, and more. With daily payouts and the ability to embed ticketing on your website, you can take back the time you once spent managing your ticketing operations. Questions? Call us at 866-825-8252. Learn more about Brushfire

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling
Build every in-person, virtual, and hybrid event with Bizzabo's next-generation event management platform — The Event Experience OS.
As a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2023 Report, Bizzabo powers immersive in-person, virtual, & hybrid experiences for world-leading brands— from Fortune 100 enterprise organizations and financial institutions to creative agencies and scaling tech companies. The Bizzabo Event Experience OS is a data-rich open platform that allows Event Experience Leaders to manage events, engage audiences, activate communities, and deliver powerful business outcomes. Learn more about Bizzabo

Features

  • Barcode/Ticket Scanning
  • Customer Data Management
  • Online Ticketing
  • Onsite Ticketing
  • Website Management
  • Print-at-Home
  • Ticket Brokering
  • Promotions Management
  • Mobile Ticketing
  • Reserved Seating
  • Event Scheduling

Ticketing Systems Buyers Guide

Ticketing systems are software solutions that manage and automate tasks related to an online, kiosk, and box office ticketing. Its application can be for any special event, though the industries that most commonly use this software are recreation and entertainment, such as theatres, parks, festivals, and other similar areas. Ticketing solutions sometimes integrate with or incorporate other business processes, such as inventory control and sales tracking. These applications can also help manage seat selections, performer assignments, and other event-related details.

Some core features in a ticketing systems solution include the ability to provide automatic booking services whereby a customer can choose their seat or location and have that choice approved or not based on predefined rules. It will also handle automated order confirmations for online customers. In situations where it is relevant, inventory control can also be incorporated into the system for inventory to be updated when a ticket sale affects the organiser’s inventory.

The centralised nature of a ticketing system often means that mistakes like selling too many tickets or selling the same seat more than once are largely avoided. There is also much less labour involved in managing the tickets using one of these systems, particularly in the case of online sales where a human needn’t be involved in the transaction unless the customer has an issue.

While ticketing systems focus on selling tickets, they have close relations to other types of software. These include things like kiosk software, and inventory management software. This type of software can work in tandem with these other software solutions to provide more automation of the routine tasks around ticket sales. When purchasing ticket systems solutions, there are many considerations the buyer will have to factor in. This includes the technical skill levels of the employees working with the software and any training that may need to be funded. However, most of these considerations will revolve around the features that the potential software solutions offer. The “core” features should be present in all ticket solutions, whereas other features can vary from system to system. Generally speaking, to be included in the ticket systems category, the solution will have most—if not all—of the following features:

  • A user-friendly event setup system that streamlines the process of - creating new events and making them live for customers to purchase tickets for
  • The ability to brand an event and its tickets with custom logos—also known as “White Label Ticketing”. This feature is often a premium option, meaning it is not available in free versions
  • Support for multiple payment gateways is a critical feature for any merchant system because not having a payment option that a customer can use presents an unavoidable block to the sale
  • The system should provide event check-in functionality also so that the system can be updated to show that a particular attendee has arrived
  • Email marketing is another crucial part of events management, as customers who attend a particular type of event are more likely to attend other events of that nature
  • The ability to customise fees is also an integral feature in event management, as the way event and ticket fees are structured can make a big difference in the appeal of a particular deal

What is Ticketing Systems Software?

Ticketing systems software is designed to make the process of selling tickets for an event effective, more efficient, and more profitable. Rather than having to rely on more traditional methods, such as updating spreadsheets or bespoke software applications, companies can use this type of software. It will ensure that tickets are sold with the minimum of fuss, a significantly reduced chance of mistakes in the sale and ticket-booking process, and generally improved customer satisfaction.

Customers are expecting more control over their experiences when they visit a venue or event, something that event organisers are usually happy to provide, but that adds additional complexity to the ordering process. That additional complexity naturally increases the chances of mistakes, such as double-booked seats, or incorrectly counted sales. Ticket systems automate many tasks related to ticket sales, removing the possibility of human error in those areas, and making the process of running an event much simpler.

Businesses that have to arrange events and sell tickets are turning to these software solutions more readily as they become largely cloud-native. The ability for a company to put its branding on an event and that event’s tickets makes Software-as-a-Service (SaaS) a feasible option, allowing those businesses to take advantage of not having to host their centralised system for handling ticket sales. This software also integrates with other related systems for additional automation, such as inventory management and transaction control. In many cases, analytics are included (or available as an optional extra) that allow event organisers to gain valuable insights from the data collected during past events.

What are the benefits of ticketing systems software?

There are several benefits to ticketing systems software, with many of those benefits centring around the improved customer experience gained by automated ticket sales. Furthermore, it allows for a more efficient process that requires fewer human workers to be involved. Some of the specific benefits gained from using ticket software such as this include:

  • Accurate data tracking: Data tracking is essential when running an event, especially large events that include thousands or even tens of thousands of people. A simple miscalculation regarding the number of tickets sold can result in too many people arriving at the venue, which leaves organisers with a choice between turning customers who have paid for a ticket away or violating rules regarding the number of people in the venue. This ticketing solutions ensure all data is tracked accurately.
  • Ability to sell tickets online: Having tickets only available from the box office puts additional strain on an event due to the queues generated by the ticket sales lines. It also puts some customers off since not everyone will want to make that kind of trip if they can’t be certain they will get a ticket. Selling tickets online solves both of these problems.
  • More cost-effective and sustainable ticketing system: With ticketing solutions like these, it is no longer necessary to have physical tickets. Attendees can have a barcode sent to their email address which can then be scanned on their phone on entry. This removes the expense of producing those tickets and makes the operation more sustainable since fewer resources are required. It will usually still be possible for a customer to print out their ticket.
  • Reduced lines and wait times: Customers who have already bought their tickets online and know they have a specific seat waiting for them are less likely to arrive early to attempt to get a good spot in the ticket queue or a better seat. This results in fewer lines and shorter waiting times.
  • Control admission prices: Having the ticket sales process all come through one centralised system ensures that the event manager can have complete control of their ticket prices.
  • Additional support for ticketing teams: Indirectly, this system can mean more support for the teams running the ticketing operation. This is because many tasks that would ordinarily have been their responsibility will be taken care of by the software, freeing them up to take care of other areas of the ticketing process, and helping out where needed.
  • Create a personalised experience for ticket-buyers: Customers like to get a tailored experience from the companies they are purchasing things from, even when that company is dealing with tens of thousands of customers in a short period. This type of software makes it possible to create a customised experience for those customers, such as sending them follow-up emails with directions or other relevant information regarding their trip.

What are the features of ticketing systems software?

The features of ticketing systems are focused on making the process of selling tickets more efficient for the seller and more enjoyable for the customer. The software generally aims to automate as much of the process as possible. As a result, many of the features are based on that automation. Here are some of the most common features found in ticketing systems software:

  • Streamlined event setup process: The process of creating a new event, including setting up the details and establishing the prices, is typically made very straightforward in these software solutions. The software will generally aim to make the whole process from setting up to the event being live on the organiser’s website as fast and simple as possible. The simplicity of this process will also reduce the amount of additional training that the employees who will be using it require.
  • Multiple payment gateway options: While it may be a minority of customers that would decide not to attend an event because they couldn’t pay using their preferred gateway, that minority isn’t zero. Additionally, it’s considered best practice in business to make it as easy as possible for the customer to purchase whatever they are purchasing. This is why ticketing systems solutions usually facilitate multiple payment gateways, giving customers more choices in how they pay for their tickets.
  • Event check-in functionality: Most ticketing solutions will include some event check-in functionality that will allow for the accurate and simple tracking of who is actually at the event. This often comes in the form of barcodes that can be scanned on entry to the venue. This scanning automatically updates the system to say that that particular ticket holder is in attendance. In addition to knowing how many people have turned up to the event, it can also provide valuable data on things like the times people are arriving, which can be used to inform future decisions on things like event times, or how the queueing system operates.
  • White label customisation of events and ticketing: White label is the term used to describe the ability to customise an event’s website and tickets to match the desired branding, both of the event organiser and the event itself. This functionality is usually included in paid versions of this type of software, whereas free versions may not allow white-label customisation, or may allow it but will also have the branding of the software provider on the tickets.
  • Email marketing functionality: Event organisers can rely on email marketing to get good results. People interested in attending certain types of events are more likely to be interested in attending other events, so keeping them informed of those events via email is a worthwhile venture. Ticketing systems often make it easy to do this.
  • Analytics and detailed reporting: Much information will be collected during general operation, and many ticketing solutions will provide tools for gaining more detailed insight from all of that data. This includes creating informative reports that can assist in future business meetings, proposals, and updating superiors.
  • Registration and subsequent data capture: The registration process when using ticketing solutions is often a win-win situation for the event organiser and the customer, particularly if that customer is likely to be attending future events. It will allow the system to maintain a record of useful information, such as the kinds of shows that customer likes to attend, as well as things like payment details for convenience. From the organiser’s perspective, it allows them to make more informed decisions about what to market to that customer.
  • Customisable fees: Fee customisation is a critical aspect of event organisation and is included in ticketing systems. There are many fees associated with events and venues, but having the ability to structure those fees in different ways can create a more attractive-looking deal.

What should be considered when purchasing ticketing systems software?

When purchasing ticketing systems software, it is crucial to consider the types of events that the organiser will be putting on. Software suitable for small gatherings in outdoor spaces won’t necessarily scale up effectively to stadium concerts featuring several acts. These software solutions are increasingly offered in a Software-as-a-Service capacity, meaning the software hosting, development, and maintenance are all handled by a remote provider, taking a great deal of responsibility of the event organiser’s shoulders. Below, some specific considerations that should be thought through when purchasing this type of software have been listed:

  • What are the key features of the software? Naturally, the first thing to consider when purchasing new ticketing systems software is what features the software has and whether those features will meet the needs of the organisation making the purchase. These needs are not limited to explicit features such as the ability to send promotional emails to registered users, but also things like whether the software supports any legal or regulatory restrictions due to the location or type of events being organised.
  • What are the costs associated with the solution? Of course, the cost of the software is important. These days, many ticketing solutions are a software as a service cloud-native applications. These are usually paid for through a subscription model, where the buyer pays a monthly, seasonal, or annual fee. It is still possible to buy locally-deployed software outright, though the upfront cost and limited advantages of this type of software mean this option is becoming less common.
  • Is the ticketing system suitable for the type of events to be held? Many ticketing systems aim to cover all bases relating to the type of events being held, but not all of them do. If an event organiser purchases this software, it is critical to ensure that the chosen software is suitable for the type of events they are likely to be organising.
  • How does the ticketing system handle customer data? The handling of customer data is a key point of contention in this day and age, with consumer privacy and the security of their data being a matter of regulatory control. While most service providers will aim to meet any regulations regarding customer data, it’s worth ensuring that the solution being considered will meet any regulations in place in the locations where it will be operated.
  • Is the ticketing system compatible with any necessary software? As mentioned earlier, ticketing systems integrate with other systems—such as inventory control and events management—to better automate selling tickets. If the software is purchased for connecting it to other systems, it will be necessary to ensure that the software is compatible with the systems already in place.
  • Does the software have adequate tech support? While the software automates much of the process of selling tickets, there will invariably be problems that need a human to resolve. Poor tech support can lead to poor reviews and customer sentiment, so it’s worth ensuring the software chosen has adequate tech support, both for customers and the employees using the software.
  • Does the software provide white label customisation? Branding is vital in event organisation, and event organisers will want to put their stamp on any event they are organising. This is important to note because not all solutions will provide this option by default and may require a higher tier of service.

The most relevant ticketing systems software trends relate to making it easier for artists to connect with their fans, such as offering special VIP packages for fans who are willing to pay extra. Here are some of the most relevant trends to be aware of when it comes to ticketing systems:

  • Health and safety priorities: The COVID-19 pandemic and the implicit threat that that event brings—has brought a new range of challenges for events organisers, as restrictions vary from place to place, and even shift continually in specific regions. Furthermore, this will likely impact ticketing systems, such as incorporating a facility for logging vaccine passports.
  • Building closer relationships with fans: As the digital age continues to evolve, many entertainment acts are finding it more effective to work independently and cater to a smaller number of dedicated fans compared to the previous model of working with large corporations and having as large a fan-base as possible. This is likely to result in more options for acts to provide their fans with extras, such as VIP tickets, deluxe packages, signed merchandise, and more.
  • Gamification and loyalty rewards: Gamification is proving to be an effective motivator, and loyalty rewards have long been established as such. Ticketing systems will likely look to incorporate things like loyalty points and “achievements” in their software.