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Estate Agency Software

Real Estate Agency Software automates business, marketing, and contact management activities for real estate sales and rental organisations. Real Estate Agency software manages listings, contacts, and inquiries and publishes property listings to the agency's website. Real Estate agency tools also enable the printing of flyers, catalogues, and reports. Contact management and email management are also common features of these software packages. Real Estate Agency management software is related to Lease Management software and Real Estate Property Management software. Find the best Real Estate Agency Software for your UK business!

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Integrated estate agency software to help your agency manage sales, lettings, accounting and property management with ease. Learn more about MRI Sales and Lettings
MRI Sales and Lettings is an integrated estate agency software solution enabling your agency to manage all aspects of sales, lettings, accounting and property management with ease. Comprehensive and combining intuitive dashboards, MRI Sales and Lettings will drive growth and bring efficiencies and automations into your sales processes freeing staff to concentrate on closing deals and delivering the best possible customer service. From the effective management of tasks and diaries to improved customer communications and insightful reporting and KPI’s, this platform delivers the core components required by organisations of all types and sizes. Learn more about MRI Sales and Lettings

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform.
Sales Cloud 360 is a customizable CRM platform that grows with your team. Empower agents to provide faster response times through instant messaging and personalized auto responses. Help them maintain relationships with reminders and nonintrusive client emails. Get real-time customer information and activity in one place, plus insights with dashboards and reports. Connect to thousands of business apps to extend your CRM to every department. Learn more about Salesforce Sales Cloud

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
monday.com is a Real Estate management software that will help you and your team collaborate and achieve more together.
monday.com is a Real Estate management software your team will actually enjoy using. It makes it fun and easy for everyone to collaborate, focus on what's important, and get more done at work. It's the first visual software of its kind and shows you exactly where things stand at a single glance. Finally get rid of painfully long email threads, cut down on meetings, and experience the satisfaction of turning things green when they're done. Learn more about monday.com

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
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Pipedrive is an easy to implement real estate CRM tool that helps you focus on the activities that drive deals to close.
Closing housing deals has never been easier thanks to Pipedrives powerful yet agile real estate CRM software. Keep everyone in your team focused on the activities that drive clients to purchase or rent, from property evaluations and showings, to communications strategies. Home sellers and property agents love Pipedrive for its versatility, intuitive design, and robust mobile CRM that keeps you updated on deals and activities while moving between properties. Learn more about Pipedrive

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Wrike's real estate agency software has reporting, time and budget tracking, and automation. Track progress and simplify invoicing.
Wrike is trusted by 2.3M worldwide and can be easily used as real estate agency software. Use Wrike's powerful reporting, budget tracking, calendars, and project management to drive better results for your real estate clients. Save time by automating your real estate processes using custom request forms and templates. Track your real estate sale and rental progress with shared team dashboards and Gantt charts. Start your free trial now. Learn more about Wrike

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Buy or sell homes faster than anyone else with Keap.
Every real estate client will feel like your only client Keap's CRM is powered by customizable Sales & Marketing Automation and is a proven tool for helping real estate businesses grow and create great client experiences. Learn more about Keap

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Today's back office is automated. Get rid of busy work, duplicate data entry, and mistakes. Simplify and accelerate your back office.
Our residential real estate solution brings all of your back office needs into a single cloud-based solution. No more entering data into system after system! Transaction management with eSignature, automatic commission calculations, next-day ACH payouts, accounting, agent onboarding, brokerage reporting, and more. Integrate with CRM, MLS, QuickBooks, and many more. See why Brokermint is trusted by thousands of brokerages nationwide. Learn more about Brokermint

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Dotloop is the only complete real estate transaction management software that enables brokers, agents and teams to closes deal faster.
On average, every month, over 150 real estate brokerages and teams switch to dotloop's transaction management software. Currently supporting more than 10,000 brokerages and teams across the U.S. and Canada, dotloop touches more than 50% of all U.S. real estate transactions and has earned a near-perfect 98% Retention Rate. Not to mention a top-rated mobile app - 4.8/5 stars with over 46,000 reviews. Learn more about dotloop

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress.
Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management and real estate marketing software. We've integrated with other leading real estate technology companies, giving real estate professionals the opportunity to run their entire business on one system. The result is Wise Agent helps REALTORS become more efficient, giving them the opportunity to save time and take on more business. Learn more about Wise Agent

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
The Most Powerful Real Estate Platform to Put Your Business Growth On Autopilot. Ranked #1 by 250K Brokers, Teams, and Agents.
Ranked #1 by more than 4k brokerages and 250K Agents, kvCORE is a the real estate CRM built for todays brokerages and agents looking to automate and grow their business. With its 20+ channels to organically grow agent pipeline, kvCORE is purpose-built to drive more high-value conversations for agents and their clients than any other platform on the market today. Save 35% on tech costs, enhance brand recognition, and guarantee agent success, then kvCORE is the solution for your business. Learn more about kvCORE

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Lone Wolf Back Office (formerly brokerWOLF) provides the industry-leading combination of real estate back office and accounting.
Lone Wolf Back Office (formerly brokerWOLF) provides an industry-leading combination of accounting and real estate transactions, commissions, and agent management, as well real-time reporting on how your agentsand your brokerageare performing. In addition, Back Office integrates into the Lone Wolf Broker Cloud: a complete suite of connected digital solutions for the entire brokerage. Learn more about Lone Wolf Back Office

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Real estate CRM system that contains MLS data, lead management, follow-up prompts, compelling content, and drip campaigns
The new Top Producer X gives today's agents and teams the tools they need to maintain relationships at every stage of the client life cycle. With integrated websites, texting, 'X' factor insights, and automated marketing, you provide value every step of the way. Boost conversion with social profile data on new leads, save time with MLS ID property search, and keep organized with integrated email tracking and calendar sync! Learn more about TOP PRODUCER

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Flipsnack is the fastest PDF to flipbook converter on the market. Easily create & publish your catalogs, brochures, magazines and more.
Flipsnack provides the perfect tool to digitize your real estate brochures. Make an entire design from scratch, using our Design Studio, or simply upload your PDF and turn it into an interactive digital brochure or catalog, with a page-flipping effect. Also, save time and create listing presentations faster using our real estate automation tool or the MLS integration option. Populate your real estate brochures automatically with property details and agent info. Learn more about Flipsnack

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Enable your brokerage to easily customize digital and printed content with lockable brand templates and sync your MLS data to them.
Marq is the design & brand templating platform that empowers agents to customize and distribute marketing content all on their own. Lockable templates keep your brand assets protected while enabling agents to make small design tweaks — easing the load off your central design team. Keep your agents happy & say goodbye to rogue branding forever with Marq -- the brand templating platform trusted by over 7 million users worldwide. Learn more about Marq

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Powerful REAL ESTATE tech designed to help generate leads, run your real estate business, & convert opportunities into closed deals.
REAL ESTATE ONLY. Better ROI isn't just a goal, it's inevitable with BoomTown. Generate new prospects, manage a growing database, and increase agent productivity. All from one central location. Head-to-head, BoomTown produces better results for real estate teams than any other provider. In fact, 2x more leads and 33% more commission income were the numbers for The Smits Team when they tested BoomTown against another CRM system for a full year. Learn more about the BoomTown difference. Learn more about BoomTown

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
IXACT Contact is an easy-to-use real estate CRM and marketing automation software for agents, brokers, and associations.
IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. Learn more about IXACT Contact

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Avochato is a text messaging solution for real estate agencies. Integrates with Slack, Desk.com, Salesforce, and Office.
Avochato is a text messaging application to increase bookings and improve service for your real estate agency. Stop mixing personal and business matters on your phone. Use Avochato to exchange text messages with agents and clients from your computer or phone. Anyone on your team can jump in and respond. Send bulk texts about new listings. Inviting prospective clients to text message you directly from a Google Ad. A dedicated Account Manager will help your agency get the most out of Avochato. Learn more about Avochato

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
The most advanced virtual content creation platform that empowers you to create 360° digital twins or 3D rendered virtual spaces!
The VR Maker empowers users to create professional VR content in minutes. Are you looking to create high quality virtual tours of your listings? Capture professional-quality 360° panoramas with your smartphone or shoot with a 360 camera and build it with a do-it-yourself VR Editor. Learn more about VR Maker

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
The Most Comprehensive Brokerage Platform
TotalBrokerage offers the real estate industry’s most comprehensive sales and management platform built to scale brokerage performance, from first contact to close. With feature-rich solutions, system integrations, and unparalleled client service, TotalBrokerage enables brokerages to gain a competitive edge, save valuable time and resources, and sell more homes faster. Learn more about TotalBrokerage

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Cloud-based CRM that lets users manage properties, leads, appointments and marketing tasks. All in a single tool. Try it now for free!
Activate your FREE trial now! Gestim is the leading CRM software for Italian real estate agencies, used by over 18.000 users and adopted by the most valuable franchising network. Gestim is a cloud-based software that lets users manage properties, leads, appointments, multi-channel synchronization, access marketing tools, handle client details, and more. Everything, from a unified tool. Learn more about Gestim

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
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EyeSpy360 is a subscription free and feature rich Virtual Technology Platform trusted globally by tens of thousands of clients.
EyeSpy360 is a subscription free Virtual Tour platform offering more features for less money than any other platform on the market. Every virtual tour includes a 3D Model, Floor Plan (with measurements) and Social Media Teaser Video. EyeSpy360 automatically creates everything for you. Typically you only need to take one 360 photo per room making capture time very fast. All virtual tours are fully customisable with your own branding. Your first tour is free, no card needed! Learn more about EyeSpy360

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Contactually helps you maintain and strengthen professional relationships.
Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships. Learn more about Contactually

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Scan a floor plan in 5 minutes using only your smartphone.
Make your real estate listing stand out from your competitors with CubiCasa's floor plans. Our easy-to-use mobile app is designed to produce accurate floor plans in a fraction of a time. All you need is a smartphone and CubiCasa app — Download. Scan. Done! Learn more about CubiCasa

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Hippo Video is an interactive video CX platform powered by Generative AI that helps create and send videos quickly.
Hippo Video is an interactive video customer experience platform powered by Generative AI. It helps sales, support, and marketing teams connect and engage effectively with prospects and leads through personalized interactive videos. Our user-enabling features like Humanize AI, AI Editor, Video Flows, Teleprompter Video Personalization, Sales Pages, and Video Emails help users quickly create professional-looking videos and share them. Learn more about Hippo Video

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management
Finally, manage your business stress-free, stay top-of-mind, and sell confidently.
Known as the most affordable and easy-to-use CRM for sales professionals and small businesses, LionDesk allows you to go from Lead to Close in a highly customizable platform. Starting at $25/Month. Its most popular features include video email and texting, automated lead follow up, task reminders, transaction management, and database segmentation. Learn more about LionDesk

Features

  • Lead Capture
  • Listing Management
  • Calendar Management
  • Template Management
  • Data Import/Export
  • Email Marketing
  • Lead Management
  • Agent Management
  • Reporting & Statistics
  • Commission Management
  • Document Management

Estate Agency Software Buyers Guide

Real estate agency software is an application that can digitise and automate the day-to-day activities of a real estate agency, brokerage firm, and property association, as well as those of loan officers and other mortgage professionals. This tool can manage contacts, inquiries, and listings, publishing assets for sale, lease, or rent on several platforms.

Estate agent software makes it easier for agents and property managers to list and conduct marketing campaigns to showcase their properties, be they freehold, leasehold, or rental. Whether published on the agency’s website or a Multiple Listing Service (MLS) platform, the properties must be shown at their best, with accurate pricing, ownership, extension, renovation, and selling history. Real estate applications can help create and maintain this content in-house and online in the same way that content management applications (CMAs) can, and dedicated Real Estate Content Management Software especially.

With an estate agency tool, users can often print flyers, catalogues, and business reports. They can also manage appointments, viewings, and documents from first contact to closing a deal. In this respect, an estate agent application shares some of the functionality of Contact Management Software.

Another critical aspect of real estate management is customer relations, something most types of software for estate agents are expected to manage. This involves maintaining contact with existing and prospective buyers and sellers, following up on their requests, inquiries, demands, and deals, and requesting their input and testimonials wherever possible. This is similar to what CRM Software was developed for, and Real Estate CRM Software in particular.

Attuned to current industry trends and search engine requirements, real estate sales software is used to extend the reach of a property listing thanks to lead tracking, email and SMS marketing campaigns, and the ability to showcase buyer testimonials and referrals on relevant listings. So, such a tool borrows some of the features of Lead Management Software.

Aside from general marketing tasks, real estate software can also assist with administrative and management tasks. This includes transaction workflow, compliance, tenancy tracking, vacancy tracking, e-signature collection, database management, reporting, and auditing. These are activities also managed with Commercial Property Management Software, Real Estate Property Property Management Software, Sales Tracking Software and Real Estate Transaction Management Software. However, specialised real estate software is relevant to the work of not just salespeople or property managers, but to full-lifecycle estate agents.

Ultimately, the point of using real estate software is to streamline business processes, sell properties quickly, and convert clients effortlessly. To that end, any such tool should be able to offer a few basic capabilities:

  • Create, edit, and monitor property descriptions displayed on listing websites, agency portals, and MLS platforms
  • Promote the properties online, to email subscribers, and other leads via SMS, push notifications, or other means
  • Track leads as they progress through the pipeline and follow up on the ones who aren’t converted
  • Manage property, seller, buyer, and agent information and documents in a safe and searchable database
  • Maintain a calendar to keep track of viewings, open house events, show home launches, auctions, and agent schedules

What is Real Estate Agency Software?

Real estate agency software tools are applications that bring automation and efficiencies into the real estate agent’s marketing, administrative, and sales processes. Used by single-office agents, nationwide brokers, portfolio managers, and mortgage professionals alike, they enable users to view property, contact, communication, and transaction data at a single glance, using their resources as effectively as possible to close deals as quickly as possible.

With estate agent software, real estate agents, brokers, property managers, and lease officers can keep their teams focused on activities that drive customers to purchase, rent, or sign a lease agreement. Its mainstay is the ability to list and promote properties online, on agency websites, and Multiple Listing Service (MLS) platforms. As it digitises property data, this type of tool can also help create real estate interactive digital brochures, flyers, presentations, and catalogues with built-in 3D tours, page-flipping effects, and social media integrations. With data populated automatically and image/video editing tools as standard, many of these real estate software tools can free up the agents’ time for sales-related activities.

The most modern types of software for estate agents also enable them to reach out to a wide audience on- and offline. From drafting attractive, SEO-friendly listings online for leads in their area and sending property updates to prospects via email to reaching out to app users via SMS text messages and push notifications, these tools are must-have lead management software. Some can filter leads, adjust their messaging to different types of contacts, and track prospects through a lifecycle estate agents wouldn’t otherwise be able to monitor.

Estate agent software can also be used for company-wide calendar management. Property valuations, viewings, show home launches, open house viewings, and auctions are just some activities agents can book, promote, host, take part in, and keep track of with real estate software. Property agents, managers, and brokers can also use it to keep on top of agent movements, assign tasks, draft workflows, estimate workload, and even onboard new team members.

Much like dedicated real estate CRM software, estate agent applications can manage every incoming and outgoing bit of communication between clients and agents. They often feature custom inquiry portals, request forms, messaging options, and response templates to help speed up interactions between both parties. This enables agents to optimise their schedules as they move between properties, simplifying their routes and taking last-minute cancellations and viewing requests into account.

Real estate sales software also occasionally features reporting, forecasting, budget tracking, accounting, and project management functionality to help team leaders grasp the performance, patterns, and trends for properties, portfolios, and agents. They also often feature shared team dashboards, workflow editors, and visuals like Gantt charts to ensure transparency and accountability across the organisation.

Finally, most types of software for estate agents are delivered as Software-as-a-Service (SaaS) cloud-based solutions. But as explained in an article titled On-Premise Vs. Cloud: Which Option Is Better for Your Company? on-premises versions may be ideal for companies willing to take full control of the maintenance, running costs, and security of the software.

What are the benefits of real estate agency software?

The benefits of real estate agency software are felt by property sellers and buyers, as well as agents facilitating their transactions. A variety of other entities stand to gain from the use of estate agent software, including property managers, mortgage professionals, and investors. But when it comes to those who use these applications and know first-hand what the alternative is, here are some of the undeniable benefits of real estate agency tools that promote digitisation, automation, and continuous access to real estate information:

  • Smoother information management: Managing the agency’s conveyor belt of property information is no easy feat. But real estate agency software digitises the capture, storage, verification, validation, distribution, and disposal of information. This can be sensitive information about properties like deeds, tenancy agreements, residency documents, DBS checks, court orders, and AONB (Area of Outstanding Natural Beauty) restrictions. Furthermore, organisations in the UK have a legal obligation to obtain, store, maintain, share, and dispose of this data in line with the requirements of the Data Protection Act 2018 and GDPR, as well as any relevant international laws.
  • Streamlining communication: Real estate software can facilitate inbound and outbound communication between several stakeholders. This includes in-house queries and referrals, buyer-seller negotiations, viewing requests from prospects, form submissions from website visitors, and procedural advice from brokers to clients involved in lengthy buying and selling transactions. As it keeps a record of these communications, the tool helps boost transparency, accountability, trust, and reputations.
  • Centralised lead management: In real estate, storing lead data from first contact and through the pipeline to closing a deal is a process that can take anywhere from hours to years. Between shift changes, days off, holidays, parental leave, sabbaticals, and layoffs, the data a company stores on its leads can exchange hands hundreds of times. But real estate software automates information storage and runs it in the background, tracking every prospective client’s progress through the pipeline by itself. With features like two-way texting, call recording, batch emailing, drip marketing, click and email open trackers, and automated appointment scheduling, this application can easily take over from several agents, unifying the data so it’s available to everyone in real-time.
  • Better time and project management: Staying organised and running a tight ship is easier said than done in a world where no-shows, gazundering, and gazumping happen daily. Real estate agents can’t help having their time wasted by unscrupulous buyers. Furthermore, their best chance to make the most of their time is to streamline their administrative tasks, workflows, house showings, and in-person interactions with tools like web forms, chatbot schedulers, automated email reminders, dashboard analytics, templates, and virtual presentations.
  • Greater capacity: Freeing up time for estate agents translates to higher productivity. All things equal, the agency can take in more business, do more deals, and reach higher profits. As long as the organisation makes full use of the software for estate agents that can scale up or down in line with demand, there’s no limit to the number of listings it can safely take on.
  • More versatility: Real estate agents are often one-trick ponies, with no qualifications in accounting, project management, or customer relationship management. With real estate software, they don’t need to go out of their comfort zone to manage a client or a sale across every step of the pipeline and beyond it. Real estate applications have integrations that relay every bit of information where it’s needed, helping to balance accounts, update task progress, and keep clients in the loop at all times.
  • A better understanding of the market: Estate agent tools give brokers and agents valuable insight into the housing market. For instance, they can gauge the importance of some of the services they offer clients, such as after-hours chatbots, virtual reality tours, and mobile apps. With built-in reports and surveys featured in the article titled UK Housing Market: Is PropTech Changing the Way People House Hunt? they can track usage patterns, identify new trends, and improve their tools for even greater uptake.

What are the features of real estate agency software?

The features of real estate agency software don’t vary much from one tool to the next, except where the developers have specific applications in mind. For instance, some tools can be used to onboard new estate agents, while others specialise in tracking tenancy status and vacancies. But whatever the type of property or the agent’s speciality, there are a few features of real estate agency software that every user should be able to count on:

  • Property management features: Helps maintain the property and facilitate showings. Whether a residential or commercial property with freehold, shareholder, or leasehold ownership coming onto the market for sale, rental, or lease, real estate software can assist with its maintenance, security, and marketing. This type of software can schedule repairs, book inspections, carry out evaluations, and manage viewings.
  • Listing management: Captures, stores, and shares property information, promoting it on several channels. This includes the agency’s website, third-party real estate portals, property portfolio websites, and Multiple Listing Service (MLS) platforms. Being able to add, edit, and remove these listings automatically and in real-time saves a great deal of time and effort for every one of these services, while reducing the risk of featuring expired listings.
  • Contact management: Captures, stores, and shares stakeholder information safely. Many professionals are involved in listing, staging, photographing, marketing, selling, vetting, buying, and financing a property. These individuals and businesses entrust their contact information with the estate agency. Real estate software can help agencies store, use, share, and dispose of this information securely, maintaining their reputation and growing their business.
  • Relationship management: Facilitates and maintains a record of all stakeholder communications. For organisations like real estate agencies, with an online presence but without a dedicated client liaison department, keeping track of queries, requests, agreements, conditions, warnings, permissions, and refusals from any one of the many people and businesses involved in the sale of a property is challenging. Estate agent tools can collect all this data, and report it to the relevant party, enable dialogue and negotiation, and automate follow-up. After all, reputable real estate agencies take the time and effort to maintain positive relations with buyers, financers, solicitors, council staff, and property administrators, showcasing their reviews and testimonials on their websites whenever possible.
  • Lead management: Captures and uses lead data to maximise the chance of a conversion. Real estate software can identify, reach, reel in, and guide leads through the sales pipeline. They can track leads for as long as needed, enabling agents to adjust their messaging to convert or drop them as soon as possible. This often involves deploying technology like push notifications, two-way texts, email tracking, calendar syncing, on-site surveys, and proactive chatbots.
  • Calendar management: Create, manage, and share calendars between agents, clients, or both. Real estate applications can share and sync schedules across agent teams, departments, and branches, enabling the agency to deploy the best available people for the job as efficiently as possible. They can also be used to share information with prospects, such as viewings, face-to-face appointments, open house days, auctions, inspections, and other events, enabling them to confirm attendance, book appointments, gauge their competition and keep up with the latest property updates.
  • Information management: Captures, interprets, and stores documents safely. Real estate agents have access to a great deal of sensitive information about properties and clients, including residence, nationality, and citizenship, addresses, financial circumstances, family structure, criminal record, income, debts, credit scores, contact details, and the types of devices they use. Then there are also sensitive documents about the sale and financing of a property, such as DBS checks, deeds, driving licences, passports, tenancy agreements, mortgage agreements in principle, valuation reports, solicitor notes, and AONB planning decisions. The storage and disposal of this type of personal and sought-after information are regulated by the Data Protection Act 2018 and GDPR. That’s why this information is best stored in a real estate software tool’s database that complies with both UK and international law.
  • Time management: Manage teams, projects, and workflows. While real estate software doesn’t usually come with all the features of a project management application, it often boasts some of their simplest and easiest-to-use tools, like interactive Gantt charts, drag-and-drop workflow diagrams, and calendar-style task assigning capability.
  • Video and 3D tour marketing: Capture, upload, and promote a video and virtual content. There are many advantages to using video and virtual tours, as explained in the blog post titled What Is a Virtual Tool and How Do I Create One. With eye-catching features like interactive floorplans, built-in URL links, and info points, estate agents would be hard-pressed to create photo-only listings that are as attractive or effective. With real estate software, agents can capture, store, and share this content, and ensure that it renders at the best possible resolution and image quality to keep viewers engaged.

Browsing Capterra’s software directory will reveal all these features and many others. There’s no shortage of real estate sales software to suit every industry vertical and niche. A quick scroll, filter, and glance are bound to reveal the ideal real estate software tool for any field, scale, and vision.

What should be considered when purchasing real estate agency software?

When looking for and comparing real estate agency software, it’s important to keep an open mind, but also stay focused on essential requirements. Here are a few of the most crucial, yet often overlooked, things to consider when purchasing real estate agency applications:

  • Is it mobile-ready, mobile-friendly, or mobile-optimised? Real estate tools must cater to a wide audience. A mobile-ready listing website is one that users can access and view from several devices, as it fits on their screen and its content can resize dynamically. A mobile-friendly one is designed to display particularly well on smartphones, with text, links, images, and other content displayed for easy navigation, but also spaced out evenly. Finally, mobile-optimised websites are purpose-built for mobile devices, with a compressed script, aggressive cache, and minimised images. It’s not unusual for real estate agencies to redesign their website every few years, and their listing software should be able to keep up with technological updates.
  • Is it scalable? The real estate industry reflects changes in the property market, buying power, the cost of living, lifestyle changes, social movements, and other macroeconomic changes. A real estate tool should be able to keep up with rises in demand and housing market slowdowns. Users should check the number of account holders, listings, transactions, and queries the software can safely process.
  • Is it multilingual? Real estate agency applications in the UK are often only available in English. This makes them less attractive to agents who are non-native speakers catering to an eclectic community. As foreigners are free to buy property in the UK, and they may prefer co-nationals to facilitate their purchase, it should come as no surprise that foreign-born and multilingual estate agents should expect to be able to select their language of choice when accessing their business software.

Some of the most prevalent and relevant real estate agency software trends of our time have to do with a shift in customer expectations. Aside from an increase in environmental awareness, changes in space standards, and higher demand for outdoor space and gardens, house buyers have new demands in terms of technology. Here are some of the key real estate agency software trends today:

  • The cloud is the norm: Real estate agencies have experienced a shift toward flexible, shared, coworking spaces which redefined their business infrastructure. Serverless hosting is opening new doors to real estate agents and brokers, who are moving their entire business online. As mentioned in a recent blog post titled On-Premise Vs. Cloud: Which Option Is Better for Your Company? this involves storing all their business data in the cloud. For many, this is the cost-effective, time-efficient, scalable, and real-time accessible option.
  • Automation takes over the nation: Automation is spreading far and wide as businesses need it to keep their competitive edge. It’s no different in the UK, where much of the population is tech-savvy and quick to embrace PropTech. With such a receptive customer base, features like data processing, proactive chatbots, and scheduled email outreach campaigns reduce the estate agent’s workload considerably.
  • Wising up to smartphones: Mobile optimisation can make or break any business these days, and real estate agencies are no exception. Able to access listings on the go, reach their prospects instantly, and dash for a last-minute showing, agents have a greater chance of closing deals if they carry out their work via smartphone.