---
description: Discover and compare Free Sales Force Automation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Sales Force Automation Software - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Free Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software)

# Sales Force Automation Software

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> Sales Force Automation (SFA) software helps manage and automate an organization's sales processes, which can include contact management, customer relationship management, sales activity tracking, and more. Sales Force Automation systems may also provide insights for pipeline management, opportunity management, and forecasting.

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## Products

1. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) — Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.
2. [HubSpot Sales Hub](https://www.capterra.co.uk/software/140219/hubspot-saleshub) — 4.5/5 (497 reviews) — HubSpot Sales Hub is AI-powered software that helps businesses manage leads, automate sales, and analyze data to boost revenue.
3. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (984 reviews) — Bitrix24 is a popular free sales force automation and sales team management solution used by over 15 million companies worldwide.
4. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
5. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) — Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.
6. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1294 reviews) — Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.
7. [Freshsales](https://www.capterra.co.uk/software/155563/freshsales) — 4.5/5 (621 reviews) — Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
8. [Tidio](https://www.capterra.co.uk/software/144040/tidio-chat) — 4.7/5 (590 reviews) — Tidio is a customer experience platform capable of generating sales, leads, and growing revenue.
9. [Agile CRM](https://www.capterra.co.uk/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
10. [Spotler CRM](https://www.capterra.co.uk/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Manage and track your sales opportunities to prioritize your sales and create full visibility of your team's sales pipeline.
11. [Lusha](https://www.capterra.co.uk/software/198383/lusha) — 4.0/5 (397 reviews) — Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
12. [Flowlu](https://www.capterra.co.uk/software/166656/flowlu) — 4.8/5 (387 reviews) — Flowlu helps you to scale your sales management through automations, integrations, and a CRM that gathers the latest information.
13. [Zenvia Customer Cloud](https://www.capterra.co.uk/software/201739/zenvia-conversion) — 4.1/5 (359 reviews) — Zenvia Customer Cloud ajuda sua empresa a vender mais e atender melhor, unindo canais, dados e jornadas em uma única solução.
14. [Vtiger CRM](https://www.capterra.co.uk/software/112491/vtiger-crm) — 4.3/5 (336 reviews) — Used in agile sales teams to increase sales productivity, clear bottlenecks in processes, and ultimately hit revenue targets.
15. [Mixmax](https://www.capterra.co.uk/software/159470/mixmax) — 4.6/5 (236 reviews) — The easiest-to-use sales engagement platform, helping revenue teams move away from spray and pray prospecting with AI. Now on Outlook.
16. [BigContacts](https://www.capterra.co.uk/software/102669/bigcontacts) — 4.3/5 (205 reviews) — The best CRM pricing + the best tools and features. Contact Management/ Email Marketing Solution for Small Business.
17. [Yesware](https://www.capterra.co.uk/software/136698/yesware) — 4.3/5 (175 reviews) — Yesware helps thousands of high-performing sales teams close better deals through better email outreach.
18. [Capsule](https://www.capterra.co.uk/software/124041/capsule) — 4.5/5 (167 reviews) — Capsule is a CRM solution that helps businesses stay organized, know more about their customers \& build better relationships.
19. [BenchmarkONE](https://www.capterra.co.uk/software/132719/hatchbuck) — 4.4/5 (155 reviews) — BenchmarkONE is a CRM and marketing automation platform designed specifically for SMBs and marketing agencies.
20. [Dealfront](https://www.capterra.co.uk/software/154835/leadfeeder) — 4.2/5 (135 reviews) — Dealfront (formerly Echobot \& Leadfeeder) helps B2B companies uncover anonymous website visitors and turn them into quality sales leads
21. [TAMI](https://www.capterra.co.uk/software/150793/tami) — 4.4/5 (131 reviews) — TAMI’s CRM integration automates your teams most time consuming tasks. Boost efficiency with TAMI\!
22. [Workbooks](https://www.capterra.co.uk/software/109648/workbooks-crm) — 4.3/5 (112 reviews) — Workbooks is the 'No-BS' CRM, combining its award-winning software platform with outstanding consultancy, implementation and support.
23. [Dolibarr](https://www.capterra.co.uk/software/159500/dolibarr-erp-crm) — 4.5/5 (105 reviews) — Open source solution for all around business management from customers and orders to invoicing and inventory.
24. [vtenext](https://www.capterra.co.uk/software/182562/vtenext) — 4.6/5 (102 reviews) — CRM with BPMN engine that helps automate sales, service, marketing, and mobile processes, and improve customer satisfaction.
25. [Reply](https://www.capterra.co.uk/software/143629/reply) — 4.6/5 (95 reviews) — Reply is the AI-powered sales engagement platform that helps SDR teams create new opportunities at scale – automatically.

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## Related Categories

- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Online CRM Software](https://www.capterra.co.uk/directory/30072/online-crm/software)
- [Sales Tracking Software](https://www.capterra.co.uk/directory/32744/sales-tracking/software)
- [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/12/sales-force-automation/software)
- [All Categories](https://www.capterra.co.uk/directory)

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Companies like Yelp, Experian and Teach for America use Yesware to build better pipeline and increase conversions to closed-won.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9635d53a-5c0b-47f4-90c7-5a03714c87ea.png","url":"https://www.capterra.co.uk/software/136698/yesware","@type":"ListItem"},{"name":"Capsule","position":18,"description":"Capsule is a CRM solution that helps businesses organize customer facing and sales activities. It can be integrated with other popular apps such as Google G Suite, QuickBooks, MailChimp and Zapier for advanced sales automation. Teams can get started in just a few minutes with the free trial.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f17ca4ff-74fe-466d-8d2c-b72978b72e9a.png","url":"https://www.capterra.co.uk/software/124041/capsule","@type":"ListItem"},{"name":"BenchmarkONE","position":19,"description":"The easiest way to nurture prospects into customers.  Capture leads on your website. Send smarter emails. 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TAMI will detect duplicate records, accounts under different ownership and provide real-time updates within your CRM.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2a741087-495c-4bb3-b63e-603a91e753b0.png","url":"https://www.capterra.co.uk/software/150793/tami","@type":"ListItem"},{"name":"Workbooks","position":22,"description":"Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support.\n\nWorkbooks joins up your entire business with a single cloud-based CRM solution and lowers the cost and risk of your CRM project with co-funded implementation.\n\nAnd with software and services from a single supplier, you can get a made-to-measure CRM, for an off-the-shelf price.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3d730d69-3f3b-4a7d-b6aa-34b3a0d96472.jpeg","url":"https://www.capterra.co.uk/software/109648/workbooks-crm","@type":"ListItem"},{"name":"Dolibarr","position":23,"description":"Open source solution for all around business management: Sales, Invoicing, Agenda, Stock, Purchase Orders, Emailing, Accounting, Expense report, Leave requests. Several hundreds of modules are available according to your need.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/326e2090-fffb-42d0-9ad7-98cf033fa0a8.png","url":"https://www.capterra.co.uk/software/159500/dolibarr-erp-crm","@type":"ListItem"},{"name":"vtenext","position":24,"description":"vtenext is the Hybrid CRM open source equipped with the BPMN engine for the processes design. All the functionalities offered by a CRM, that is to say marketing, sales and post sales management, are strenghtened by the BPMN engine to design automaed processes. \nvtenext transforms the CRM logic from the data to the process core to digitize all the processes and the creation of process-driven solution, without the need to write code strings.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ea0578db-5b1c-4620-a398-e70e471d3bd8.png","url":"https://www.capterra.co.uk/software/182562/vtenext","@type":"ListItem"},{"name":"Reply","position":25,"description":"Reply.io helps sales teams book more meetings with AI-powered, multi-channel outreach.\nReply.io is your AI sales assistant that finds leads, writes messages, engages prospects, and books meetings—automatically.\nIt’s built for teams who want more pipeline with less manual work.\n\nKey features:\n- AI SDR learns your product and strategy\nFinds and enriches ideal leads (1B+ in-app database)\n- Personalizes messages and handles replies\n- Multi-channel outreach: email, LinkedIn, SMS, WhatsApp & more\n- Books meetings for you\n- Multilingual support\n- Chrome extension for quick lead capture\n- White-label available for agencies.\n\nWhat makes it different:\n- Fully automated SDR = prospecting to booking\n- AI adapts to behavior and personalizes at scale\n- All-in-one platform, no need to stitch tools together.\n\nReply is used by over 3,000 companies: SMBs, mid-market, and sales agencies in the US, Canada, and Europe.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3530e190-e2b5-4515-b1d1-7ebe955a84ea.png","url":"https://www.capterra.co.uk/software/143629/reply","@type":"ListItem"}],"numberOfItems":25}
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