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Market Research Software

Market Research software helps researchers effectively recruit, survey and maintain panel members and gather data. Using this software can yield consumer insight into marketing appeal, promotions effectiveness, product development, and customer service. A single interface can control all panel functions, including frequently used questions, panel invitations, questionnaire design, data gathering and export, and member database. Managers of online surveys and focus groups are common users of this type of software. Market Research software is related to Survey software.

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Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform. Learn more about XM for Strategy & Research
Conduct smarter, faster market research with Qualtrics sophisticated, easy-to-use platform. Uncover critical insights at scale through powerful AI and automation that brings quantitative and qualitative analysis together. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform. From deep foundational market studies to quick-turn concept testing, Qualtrics makes research simple. Learn more about XM for Strategy & Research

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Cint Exchange is the world’s largest marketplace for research. Access to millions of people ready to respond to your questions. Learn more about Cint
Cint Exchange is the world’s largest research marketplace for getting surveys answered. Connect your research questions to the right people, with access to millions of respondents across 130 countries from over 800 integrated suppliers – available any time, anywhere. Learn more about Cint

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
The ultimate market research tool: 95% of users get more data, more easily when they switch to Typeform Learn more about Typeform
Get better market research insights with interactive forms that are actually fun to complete, and super easy to make. Typeforms are fully customizable to your brand, with a sleek interface that's responsive and asks one question at a time—just like a real conversation. Get useful insights and reports in your dashboard, plus 120+ integrations let you hook Typeform up to your favorite apps, so you can automatically send responses wherever you want, as they come in. Learn more about Typeform

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
For rapid production and analysis of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program for PCs and MACs. Learn more about BrandMap
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response. Learn more about BrandMap

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
A powerful market research survey analysis & visualization platform for brands to empower teams and get quality insights faster. Learn more about Harmoni
Want quality insights, faster? Harmoni is a powerful platform purpose-built for market research survey data analysis and visualization. From data processing and harmonization through to analysis, reporting, visualization, dynamic dashboards, sharing, and data alerts. Harmoni is a real 'data-to-decision-making' solution for market researchers and insight profesionals. Learn more about Harmoni

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
United Kingdom Local product
Kantar Marketplace is an automated market research platform designed for marketing agility. Get rapid insights to build your brand. Learn more about Kantar Marketplace
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn, and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-worthy results in hours, not days via best-in-class intuitive dashboards. It features a comprehensive suite of consumer insights tools, including survey and AI-based research solutions, validated to predict sales and brand growth. The platform enables brands to make informed, data-driven decisions to stay ahead of the competition, better understand their consumers and launch impactful campaigns. Kantar Marketplace is the go-to platform for brands seeking to adapt, optimise, and stand out in a competitive landscape. Don't miss out—explore everything Kantar Marketplace has to offer and grow your marketing and foster innovation today! Learn more about Kantar Marketplace

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Gain.pro is a platform that specialises in private market data. Learn more about Gain.pro
Gain.pro is on a mission to provide full visibility on the private markets. Our industry-leading solution combines advanced AI technology with local-for-local research to deliver the highest quality information and data on the assets that matter to you most. The platform is designed to provide in-depth insights into companies, investors, industries & investment activity globally for research, analysis and deal-sourcing workflow management. Learn more about Gain.pro

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Create and deploy powerful market research surveys in minutes with Jotform Enterprise.
Deploy powerful market research surveys in minutes and expand your reach with Jotform Enterprise. With thousands of templates and an intuitive drag-and-drop survey builder, you can create engaging market research surveys fast. Quickly and easily share surveys via email, links, QR codes, and social media posts, or embed them on your website. Organize survey submissions with Jotform Tables, and get the most from your data with automatically generated reports. Learn more about Jotform

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Create engaging, platform-independent and beautiful surveys. We empower companies - large & small - & individuals, to collect feedback.
SurveyLegend is the next generation of questionnaires, engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, beautiful questionnaires. Create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. Learn more about SurveyLegend

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Get answers fast with Nextiva Surveys, a custom online market research software. Collect the answers you need to understand audience.
Get answers fast with Nextiva Surveys, our custom online market research software. Collect the answers you need to understand your audience and make better decisions. Featuring nine question types, survey templates, email notifications, skip logic, and more, Nextiva Surveys provides the tools needed to measure respondents. Plus businesses can customize landing pages, thank you pages, colors, and everything in between! Seamlessly integrate with other Nextiva products for a full view of audiences. Learn more about Nextiva

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Easy-to-use | Award Winning | Survey platform packed with powerful features. Works on all devices.
Survio is an online survey platform packed with powerful features to help your grow your business. Cooperate with your colleagues through workspaces, set roles and permissions. Get your large team onboarded safely with SSO. Automate your workflows with access to our API and integrate your data to hundreds of popular apps through Zapier. Use built-in BI dashboards and have them sent regularly to your inbox. Survio is ISO 27001 certified and follows strict GDPR standards. Learn more about Survio

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Tango bundles simple technology, great rewards, and expert service to help companies get the most out of their reward programs.
Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable incentives, and expert service, we help companies get the most out of their reward and incentive programs—from customer acquisition to employee engagement. With our leading reward-delivery technology, customers can instantly deliver digital gift cards to their target audiences, maximizing impact and driving real business results. Learn more about Tango

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Survey software for the creation, distribution, and analysis of surveys, polls, and forms.
QuestionPro is a SaaS survey solutions company offering applications to measure and manage customer experience, employee engagement, and the pulse of the audience. Obtain accurate insights using conjoint analysis, MaxDiff analysis, sentiment analysis, TURF analysis, heatmap analysis, etc. Export data to external tools like SPSS and R Software and integrate with 20+ applications. We are ISO 27001 certified and comply with leading data security standards and data privacy laws including GDPR. Learn more about QuestionPro

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Online survey tool that lets you create unlimited surveys, distribute them and analyze the data with ease.
Zoho Survey is easy-to-use online survey and questionnaire building software. Our features are scalable to suit your needs, with everything essential to create surveys, distribute them, and analyze responses.Survey panels are also available, if you need data from specific demographics. Informed decisions are just around the corner.Learn more about Zoho Survey at https://www.zoho.com/survey/. Learn more about Zoho Survey

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop.
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale. Alchemer helps you create surveys with powerful logic, diverse question types, and advanced customization options, right out of the box. Or build surveys to your exact needs with custom scripting. Learn more about Alchemer

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Bloomfire Knowledge Management Software empowers market research with quick access to insights for data-driven decision-making.
Bloomfire Knowledge Management Software excels in Market Research by offering instant access to vital insights, aiding sectors like manufacturing, finance, and insurance in informed decision-making. Ideal for handling large volumes of data, Bloomfire's AI-driven search capabilities quickly unearth relevant findings. The platform supports the entire market research process, from data collection to analysis and sharing, making insights easily accessible and actionable. Advanced AI features, such as AI Author Assist, streamline research, enabling swift access to precise answers. With robust data security, including SOC2 Type II compliance and AES-256 encryption, Bloomfire ensures secure data handling. It's invaluable for trend analysis, customer insights, and competitive research, equipping companies to stay ahead in their industries with data-driven strategies. Learn more about Bloomfire

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
MediaRadar is a customizable advertising intelligence platform that is targeted to the needs of media sellers, buyers, and planners.
MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. Learn more about MediaRadar

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Tremendous is the industry leader in market research rewards and incentives.
Tremendous is the leading provider of rewards and incentives for market research companies across the world. Attract and incentivize market research participants and instantly reward them with a catalog of gift cards, prepaid Visa® cards, cash and more. It’s never been easier for market researchers to buy, track and manage digital incentives at scale. You can automate the process by integrating with our API, or send rewards individually and in bulk with the Tremendous platform. Learn more about Tremendous

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
United Kingdom Local product
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about Similarweb

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Pollfish is a DIY, mobile-first market research platform, offering access to 450M+ mobile consumers across more than 160 countries.
Pollfish is the only consumer-focused market research platform that owns the full end-to-end experience, enabling brands, agencies and SMEs to reach over 500 million real mobile consumers who are randomly selected to spontaneously take surveys in the apps already installed on their devices - leading to better quality data, delivered faster and at a lower cost than traditional market research companies or legacy DIY offerings. Learn more about Pollfish

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Take market research to the next level. Startquestion makes it easy to learn about your target audience. Gather, analyze, and share da
The most professional survey software for your company. Popular survey types: - NPS, Customer satisfaction, - HR, Employee feedback, Customer Experience, Exit Interview, Candidate Experience - Pop-up surveys Learn more about Startquestion

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
General interviewing, conjoint analysis, and MaxDiff exercises for online, offline, or paper surveys.
Lighthouse Studio features general-interviewing capabilities as well as full integration (design and analysis) for conjoint analysis, discrete choice, and MaxDiff exercises. Includes complex skip logic, quota control, and list building. Export to CSV, Excel and SPSS. Surveys can be fielding online using your own web server, locally on a computer or Android device, or via paper and pencil. Learn more about Lighthouse Studio

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
Mobile and cloud-based market research solution for businesses that helps collect, share and collaborate over research-based data.
SurveyMonkey Enterprise empowers businesses to capture and act on critical feedback to drive growth and innovation at scale with advanced security and compliance features. Integrate survey feedback with your technology stack to enrich decision-making and automate workflows. SurveyMonkeys products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Learn more about SurveyMonkey Enterprise

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management
We drive behaviors that power business results with engaging rewards, including gift cards, experiences, discounts, merchandise, & more
Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users. Xoxoday's native integration with some of the popular HRMS, CRM, Survey, Marketing tools like SAP SuccessFactors, Zoho People, Darwin Box, Hubspot, Freshworks, Zapier, Survey Monkey & more gives you the flexibility to reward from the flow of your work. Learn more about Xoxoday

Features

  • Data Import/Export
  • Statistical Analysis
  • Survey/Poll Management
  • Benchmarking
  • Question Branching
  • Reporting & Statistics
  • Data Visualisation
  • Customisable Templates
  • Panel Management