---
description: Compare the best Market Research Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Market Research Software - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software)

# Market Research Software

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> Market Research software helps researchers effectively recruit, survey and maintain panel members and gather data.  Using this software can yield consumer insight into marketing appeal, promotions effectiveness, product development, and customer service.  A single interface can control all panel functions, including frequently used questions, panel invitations, questionnaire design, data gathering and export, and member database.  Managers of online surveys and focus groups are common users of this type of software.  Market Research software is related to  Survey software.

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## Products

1. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (945 reviews) — Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends.
2. [SurveyLegend](https://www.capterra.co.uk/software/156752/surveylegend) — 4.6/5 (963 reviews) — Create platform-independent questionnaires and surveys. We empower companies - large \& small to conduct market research with ease.
3. [Cint](https://www.capterra.co.uk/software/119081/Cint) — 4.3/5 (3 reviews) — Cint Exchange is the world’s largest marketplace for research. Access to millions of people ready to respond to your questions.
4. [Harmoni](https://www.capterra.co.uk/software/184445/infotools-harmoni) — 4.4/5 (13 reviews) — A powerful market research survey analysis \& visualization platform for brands to empower teams and get quality insights faster.
5. [BrandMap](https://www.capterra.co.uk/software/173361/brandmap-9) (0 reviews) — For rapid production and analysis of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program for PCs and MACs.
6. [Ideally](https://www.capterra.co.uk/software/1059310/ideally) — 4.9/5 (29 reviews) — Ideally is an idea management tool that helps users collect on-demand customer insights and collaborate on business ideas.
7. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10427 reviews) — Uncover market research trends and opportunities with targeted surveys to shape strategies and stay ahead of competition.
8. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2794 reviews) — Create and deploy powerful market research surveys in minutes with Jotform Enterprise.
9. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
10. [Nextiva](https://www.capterra.co.uk/software/175788/nextiva) — 4.6/5 (914 reviews) — Get answers fast with Nextiva Surveys, a custom online market research software. Collect the answers you need to understand audience.
11. [Survio](https://www.capterra.co.uk/software/150091/survio) — 4.5/5 (570 reviews) — Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.
12. [QuestionPro](https://www.capterra.co.uk/software/135455/questionpro) — 4.8/5 (522 reviews) — Survey software for the creation, distribution, and analysis of surveys, polls, and forms.
13. [Tango](https://www.capterra.co.uk/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (518 reviews) — Tango bundles simple technology, great rewards, and expert service to help companies get the most out of their reward programs.
14. [Tremendous](https://www.capterra.co.uk/software/197141/tremendous-rewards) — 4.8/5 (456 reviews) — Tremendous is the global payouts platform for researchers sending gift cards and money at scale.
15. [Zoho Survey](https://www.capterra.co.uk/software/131426/zoho-survey) — 4.6/5 (450 reviews) — Zoho Survey helps create surveys, gather feedback, conduct research, and gain insights to improve business decisions.
16. [XM for Strategy & Research](https://www.capterra.co.uk/software/72396/strategy-and-research) — 4.7/5 (424 reviews) — Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform.
17. [Alchemer](https://www.capterra.co.uk/software/72549/alchemer) — 4.5/5 (319 reviews) — Alchemer offers the world’s most flexible feedback \& data collection platform that allows organizations to effectively close the loop.
18. [Xoxoday](https://www.capterra.co.uk/software/153149/rewards-platform) — 4.4/5 (260 reviews) — Xoxoday is an AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions.
19. [Bloomfire](https://www.capterra.co.uk/software/131501/bloomfire) — 4.4/5 (254 reviews) — Bloomfire Knowledge Management Software empowers market research with quick access to insights for data-driven decision-making.
20. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
21. [MediaRadar](https://www.capterra.co.uk/software/173818/mediaradar) — 4.5/5 (240 reviews) — MediaRadar is a customizable advertising intelligence platform that is targeted to the needs of media sellers, buyers, and planners.
22. [Pollfish](https://www.capterra.co.uk/software/132525/pollfish) — 4.5/5 (208 reviews) — Pollfish is a DIY, mobile-first market research platform, offering access to 450M+ mobile consumers across more than 160 countries.
23. [CustomerHero](https://www.capterra.co.uk/software/153472/startquestion) — 4.9/5 (175 reviews) — Take market research to the next level. Startquestion makes it easy to learn about your target audience. Gather, analyze, and share da
24. [Lighthouse Studio](https://www.capterra.co.uk/software/127963/lighthouse-studio) — 4.6/5 (168 reviews) — General interviewing, conjoint analysis, and MaxDiff exercises for online, offline, or paper surveys.
25. [CheckMarket](https://www.capterra.co.uk/software/134813/checkmarket) — 4.5/5 (149 reviews) — CheckMarket’s online survey software is the quickest and easiest way to get the right questions in front of the right people.

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## Related Categories

- [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software)
- [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software)
- [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software)
- [Polling Software](https://www.capterra.co.uk/directory/31220/polling/software)
- [NPS Software](https://www.capterra.co.uk/directory/32075/nps/software)

## Links

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Headquartered across 12 global offices, including the US, Xoxoday delivers secure, scalable, global and flexible solutions. Our Suite of Products:\n\n1. Empuls - An all-in-one employee engagement and sales incentive compensation tool\n2. Plum - A global rewards marketplace including gift cards, experiences, travel, merchandise, digital subscriptions, wellness & charity donations\n3. Loyalife - A loyalty solution for customers which also helps banks, payment providers & reward platforms to launch & manage merchant-funded promotions","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/22676509-1366-4c58-b473-e391628d50bd.png","url":"https://www.capterra.co.uk/software/153149/rewards-platform","@type":"ListItem"},{"name":"Bloomfire","position":19,"description":"Bloomfire Knowledge Management Software excels in Market Research by offering instant access to vital insights, aiding sectors like manufacturing, finance, and insurance in informed decision-making. 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It's invaluable for trend analysis, customer insights, and competitive research, equipping companies to stay ahead in their industries with data-driven strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2409452f-f3d3-4c97-889d-721ef53006b7.png","url":"https://www.capterra.co.uk/software/131501/bloomfire","@type":"ListItem"},{"name":"Similarweb","position":20,"description":"At Similarweb, we’re dedicated to helping businesses harness the full power of the digital world. Our solutions address a wide range of needs - from in-depth competitive analysis across marketing channels to actionable, large-scale data insights.\n\nWith Similarweb, you benefit from:\n\n- Vast Data Coverage: Access intelligence from 1B+ websites, 8M apps, and 3M brands.\n- Live Insights: Track 5B search terms, 250M display ads, and 10B content pages in real time.\n- Global Perspective: Evaluate markets across 190 countries and 210 industries.\n\nTrusted by thousands of organizations - from startups to Fortune 500s - Similarweb is the go-to platform for gaining a competitive edge and driving lasting growth.\n\n\"During Black Friday, we leveraged Similarweb's insights to map trends and user behavior. This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.capterra.co.uk/software/148472/similarweb-pro","@type":"ListItem"},{"name":"MediaRadar","position":21,"description":"MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. 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Popular survey types:\n- NPS, Customer satisfaction, \n- HR, Employee feedback, Customer Experience, Exit Interview, Candidate Experience\n- Pop-up surveys","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6baed50c-6556-40d2-8750-2c7a4187024c.png","url":"https://www.capterra.co.uk/software/153472/startquestion","@type":"ListItem"},{"name":"Lighthouse Studio","position":24,"description":"Lighthouse Studio features general-interviewing capabilities as well as full integration (design and analysis) for conjoint analysis, discrete choice, and MaxDiff exercises.  Includes complex skip logic, quota control, and list building.  Export to CSV, Excel and SPSS.  Surveys can be fielding online using your own web server, locally on a computer or Android device, or via paper and pencil.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/72fed176-7fb7-4ba7-aa17-4bbc68813901.png","url":"https://www.capterra.co.uk/software/127963/lighthouse-studio","@type":"ListItem"},{"name":"CheckMarket","position":25,"description":"You need answers, and you need them quickly. Whether you’re conducting ad hoc market research, want to gather quick feedback on advertising or product concepts, or launching a sophisticated insights campaign as a seasoned researcher, CheckMarket’s online survey software is the quickest and easiest way to get the right questions in front of the right people at the right time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5685c95c-7c8c-47be-8b4b-606fe81b50d7.png","url":"https://www.capterra.co.uk/software/134813/checkmarket","@type":"ListItem"}],"numberOfItems":25}
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