---
description: Side-by-side comparison of Sofon Guided Selling vs Merkato. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sofon Guided Selling vs Merkato Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Product Configurator Software](/directory/30220/product-configurator/software) > [Sofon Guided Selling \<span\>vs\</span\> Merkato](https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato)

# Compare Sofon Guided Selling vs Merkato

Canonical: https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato

> Detailed comparison between Sofon Guided Selling and Merkato. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sofon Guided Selling | Merkato |
| **Overall rating** | 4.7/5 | 4.1/5 |
| **Total Reviews** | 26 | 14 |
| **Starting Price** | US$30,000.00 | €15,000.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Documentation |

## Best for

### Sofon Guided Selling

Companies selling customer specific products and services.

### Merkato

Ambitious, advanced businesses.&#10;Preferably with international growing ambitions.&#10;Somewhat configurable product. Technical (CPQ) but also government and legal (contract creation and management)

## Key features

### Sofon Guided Selling

- 3D Imaging
- API
- Audit Trail
- CRM
- Contract/License Management
- Customisable Branding
- Dashboard
- Discount Management
- Document Management
- Guided Selling
- Opportunity Management
- Order Processing
- Performance Metrics
- Pricing Management
- Proposal Generation
- Real Time Order Entry
- Remote Order Entry
- Sales Automation
- Special Order Management
- eCommerce Management

### Merkato

- 3D Imaging
- API
- Audit Trail
- CRM
- Contract/License Management
- Customisable Branding
- Dashboard
- Discount Management
- Document Management
- Guided Selling
- Opportunity Management
- Order Processing
- Performance Metrics
- Pricing Management
- Proposal Generation
- Real Time Order Entry
- Remote Order Entry
- Sales Automation
- Special Order Management
- eCommerce Management

## Links

- [View Sofon Guided Selling Profile](https://www.capterra.co.uk/software/95668/sofon-guided-selling)
- [View Merkato Profile](https://www.capterra.co.uk/software/161027/merkato)
- [View Original Comparison](https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sofon Guided Selling vs Merkato Comparison - Capterra UK 2026","description":"Side-by-side comparison of Sofon Guided Selling vs Merkato. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato","about":[{"@id":"https://www.capterra.co.uk/software/95668/sofon-guided-selling#software"},{"@id":"https://www.capterra.co.uk/software/161027/merkato#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Sofon Guided Selling","description":"Sofon is a Sales Automation solution that simplifies, accelerates and improves the sales process of customer specific products or services. Sofon helps sales employees to easily and quickly translate customer requirements into error-free professional proposals and quotations. Quotations can be automatically transformed into production orders. Sofon guides sales to choose the best product fulfilling the needs of the potential buyer and to help them to a buying decision.","url":"https://www.capterra.co.uk/software/95668/sofon-guided-selling","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/95668/sofon-guided-selling#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":26},"offers":{"price":"30000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows"},{"name":"Merkato","description":"Merkato is very user friendly and surprisingly easy to use cpq software (configure, price, quote software). The software is packed with smart, user-oriented, features and functions. The user interface is tight and adaptive. The user only sees what he needs at any moment. Due to this and many other modern options, implementation times are record-breaking short.\n\nMaking changes in rules or layout is no problem at all. Using drag&amp;drop, Copy &amp;paste from Excel and many other smart functions, changes and improvements are fun to implement.\n\nOur software is web-based, flexible to deploy, and easy to integrate with existing systems such as ERP, CRM, CAD.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8f957287-7c01-4c68-97a7-d7eb4c85db47.jpeg","url":"https://www.capterra.co.uk/software/161027/merkato","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/161027/merkato#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":14},"offers":{"price":"15000","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Apple, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Product Configurator Software","position":2,"item":"/directory/30220/product-configurator/software","@type":"ListItem"},{"name":"Sofon Guided Selling vs Merkato","position":3,"item":"https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/95668/161027/sofon-guided-selling/vs/merkato#breadcrumblist"}]}
</script>