---
description: Side-by-side comparison of InsFocus BI vs Funnel. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: InsFocus BI vs Funnel Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance Policy Software](/directory/20036/insurance-policy/software) > [InsFocus BI \<span\>vs\</span\> Funnel](https://www.capterra.co.uk/compare/84993/156756/insfocus-bi/vs/funnel)

# Compare InsFocus BI vs Funnel

Canonical: https://www.capterra.co.uk/compare/84993/156756/insfocus-bi/vs/funnel

> Detailed comparison between InsFocus BI and Funnel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | InsFocus BI | Funnel |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 4 | 19 |
| **Starting Price** | US$5,000.00 | US$120.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### InsFocus BI

Insurance companies, mainly P\&amp;C / Non-Life.

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

## Key features

### InsFocus BI

- Ad hoc Reporting
- Collaboration Tools
- Customisable Reports
- Dashboard
- For Personal Insurance
- For Professional Liability
- Key Performance Indicators
- Performance Metrics
- Profitability Analysis
- Visual Analytics

### Funnel

- API
- Ad hoc Reporting
- Collaboration Tools
- Customisable Reports
- Dashboard
- Data Integration
- Data Source Connectors
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Performance Management
- Performance Metrics
- Private Dashboards
- Profitability Analysis
- Referral Tracking
- Visual Analytics

## Links

- [View InsFocus BI Profile](https://www.capterra.co.uk/software/84993/insfocus-bi)
- [View Funnel Profile](https://www.capterra.co.uk/software/156756/funnel)
- [View Original Comparison](https://www.capterra.co.uk/compare/84993/156756/insfocus-bi/vs/funnel)

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