---
description: Side-by-side comparison of ActiveCampaign vs Tact. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Tact Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Tact](https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant)

# Compare ActiveCampaign vs Tact

Canonical: https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant

> Detailed comparison between ActiveCampaign and Tact. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Tact |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 2561 | 0 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Webinars |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Tact

Designed for sales teams of all sizes, it is a sales force automation solution that helps with conversational AI sales platform to augment the human workflow, eliminate friction, and manage leads.

## Key features

### ActiveCampaign

- Batch Processing
- CRM
- Calendar/Reminder System
- Channel Management
- Client Management
- Contact Management
- Customer Database
- Customisable Templates
- Data Recovery
- Deal Management
- Email Monitoring
- For Startups
- Lead Management
- Mobile App
- Monitoring
- Performance Metrics
- Pipeline Reports
- Real-Time Data
- Sales Activity Management
- Website Visitor Tracking

### Tact

- CRM
- Channel Management
- Contact Management
- Customer Database
- Lead Management
- Mobile App
- Performance Metrics

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Tact Profile](https://www.capterra.co.uk/software/177035/tact-ai-sales-assistant)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Tact Comparison - Capterra UK 2026","description":"Side-by-side comparison of ActiveCampaign vs Tact. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant","about":[{"@id":"https://www.capterra.co.uk/software/79367/activecampaign#software"},{"@id":"https://www.capterra.co.uk/software/177035/tact-ai-sales-assistant#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7b953fd5-8630-4b72-bcb9-b10c24a90331.jpeg","url":"https://www.capterra.co.uk/software/79367/activecampaign","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/79367/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Tact","description":"Tact.ai is on a mission to make enterprise software more human-friendly. Tact.ai puts sellers first with human-friendly CRM solutions that are frictionless, connected, and prescriptive. Powered by our patented Edge AI platform, Fortune 500 sales organizations - including Honeywell, Cisco, and one of the largest pharmaceutical companies in the world - use Tact to change sales behavior and digitally transform how sellers work with customers to achieve new levels of productivity and collaboration.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/be89ccdd-0be2-451a-99d8-3d849d79e29e.png","url":"https://www.capterra.co.uk/software/177035/tact-ai-sales-assistant","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/177035/tact-ai-sales-assistant#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Tracking Software","position":2,"item":"/directory/32744/sales-tracking/software","@type":"ListItem"},{"name":"ActiveCampaign vs Tact","position":3,"item":"https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/79367/177035/activecampaign/vs/tact-ai-sales-assistant#breadcrumblist"}]}
</script>
