---
description: Side-by-side comparison of ActiveCampaign vs lemlist. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs lemlist Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> lemlist](https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist)

# Compare ActiveCampaign vs lemlist

Canonical: https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist

> Detailed comparison between ActiveCampaign and lemlist. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | lemlist |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 2571 | 387 |
| **Starting Price** | US$15.00 | US$55.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | FAQs/Forum, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

### lemlist

Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue.

## Key features

### ActiveCampaign

- A/B Testing
- API
- Activity Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- List Management
- Real-Time Analytics
- Sales Pipeline Management
- Subscriber Management
- Template Management
- Workflow Management

### lemlist

- A/B Testing
- API
- Activity Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- List Management
- Real-Time Analytics
- Sales Pipeline Management
- Subscriber Management
- Template Management
- Workflow Management

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View lemlist Profile](https://www.capterra.co.uk/software/173776/lemlist)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs lemlist Comparison - Capterra UK 2026","description":"Side-by-side comparison of ActiveCampaign vs lemlist. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist","about":[{"@id":"https://www.capterra.co.uk/software/79367/activecampaign#software"},{"@id":"https://www.capterra.co.uk/software/173776/lemlist#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based marketing and sales automation platform that combines email marketing, multi-channel messaging, CRM, and landing pages in one system. Businesses use it to automate customer journeys, send personalized campaigns across email, SMS, and WhatsApp, and manage contacts and sales pipelines from a single place.\n\nKey features include a drag-and-drop email designer, 900+ pre-built automation recipes, contact segmentation and tagging, A/B testing, site tracking, custom reporting, and 1,000+ integrations with tools like Salesforce, Shopify, and Google Ads. A landing page builder and transactional email are also included.\n\nActiveCampaign suits small to midsize businesses through enterprise organizations across industries such as ecommerce, retail, education, fitness, and SaaS. Franchise and multi-location businesses are supported through a dedicated management hub. HIPAA support is available on Enterprise plans.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.capterra.co.uk/software/79367/activecampaign","@id":"https://www.capterra.co.uk/software/79367/activecampaign#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"lemlist","description":"lemlist is a sales engagement platform that enables sales teams, recruiters, and agencies to automate and personalize their outbound outreach across email, LinkedIn, and calls. It helps users create tailored multi-channel sequences that drive meaningful conversations and improve response rates. By combining automation with dynamic personalization, lemlist allows users to send messages that feel genuinely human while reaching prospects at scale.\n\nThe platform includes a Chrome extension that integrates directly with LinkedIn, allowing users to find, connect, and engage with prospects seamlessly. This extension helps sales professionals streamline their workflow by enabling quick profile visits, connection requests, and direct messaging without leaving LinkedIn.\n\nlemlist also provides advanced personalization features, allowing users to go beyond basic merge tags by incorporating dynamic text, images, and videos into their messages. These capabilities help businesses stand out.","image":"https://images.g2crowd.com/display-layer-screenshots/91817/bebb54c8fad338c988cc031267f9072d7bca0a8895550995ede6fd1625729852.jpg","url":"https://www.capterra.co.uk/software/173776/lemlist","@id":"https://www.capterra.co.uk/software/173776/lemlist#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":387,"ratingValue":4.6},"offers":{"price":"55","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs lemlist","position":3,"item":"https://www.capterra.co.uk/compare/79367/173776/activecampaign/vs/lemlist","@type":"ListItem"}]}]}
</script>