---
description: Side-by-side comparison of ActiveCampaign vs Insider One. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Insider One Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Insider One](https://www.capterra.co.uk/compare/79367/160085/activecampaign/vs/inone)

# Compare ActiveCampaign vs Insider One

Canonical: https://www.capterra.co.uk/compare/79367/160085/activecampaign/vs/inone

> Detailed comparison between ActiveCampaign and Insider One. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Insider One |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 2561 | 17 |
| **Starting Price** | US$15.00 | £1,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Insider One

Insider One is trusted by 2,000+ customers, including the world’s most-loved brands such as Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

### Insider One

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Insider One Profile](https://www.capterra.co.uk/software/160085/inone)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/160085/activecampaign/vs/inone)

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