---
description: Side-by-side comparison of ActiveCampaign vs Dotdigital. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Dotdigital Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Dotdigital](https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer)

# Compare ActiveCampaign vs Dotdigital

Canonical: https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer

> Detailed comparison between ActiveCampaign and Dotdigital. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Dotdigital |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2571 | 188 |
| **Starting Price** | US$15.00 | US$500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

### Dotdigital

Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Engagement Tracking
- Event Marketing
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Dotdigital

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Engagement Tracking
- Event Marketing
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Dotdigital Profile](https://www.capterra.co.uk/software/151213/dotmailer)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Dotdigital Comparison - Capterra UK 2026","description":"Side-by-side comparison of ActiveCampaign vs Dotdigital. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer","about":[{"@id":"https://www.capterra.co.uk/software/79367/activecampaign#software"},{"@id":"https://www.capterra.co.uk/software/151213/dotmailer#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based marketing and sales automation platform that combines email marketing, multi-channel messaging, CRM, and landing pages in one system. Businesses use it to automate customer journeys, send personalized campaigns across email, SMS, and WhatsApp, and manage contacts and sales pipelines from a single place.\n\nKey features include a drag-and-drop email designer, 900+ pre-built automation recipes, contact segmentation and tagging, A/B testing, site tracking, custom reporting, and 1,000+ integrations with tools like Salesforce, Shopify, and Google Ads. A landing page builder and transactional email are also included.\n\nActiveCampaign suits small to midsize businesses through enterprise organizations across industries such as ecommerce, retail, education, fitness, and SaaS. Franchise and multi-location businesses are supported through a dedicated management hub. HIPAA support is available on Enterprise plans.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.capterra.co.uk/software/79367/activecampaign","@id":"https://www.capterra.co.uk/software/79367/activecampaign#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Dotdigital","description":"Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. \n\nWith AI-powered insights, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. \n\nOver 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38cca312-ec1d-4b34-b4f8-0b9b8073b97a.png","url":"https://www.capterra.co.uk/software/151213/dotmailer","@id":"https://www.capterra.co.uk/software/151213/dotmailer#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":188,"ratingValue":4.3},"offers":{"price":"500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs Dotdigital","position":3,"item":"https://www.capterra.co.uk/compare/79367/151213/activecampaign/vs/dotmailer","@type":"ListItem"}]}]}
</script>