---
description: Side-by-side comparison of ActiveCampaign vs Iterable. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Iterable Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Iterable](https://www.capterra.co.uk/compare/79367/143902/activecampaign/vs/iterable)

# Compare ActiveCampaign vs Iterable

Canonical: https://www.capterra.co.uk/compare/79367/143902/activecampaign/vs/iterable

> Detailed comparison between ActiveCampaign and Iterable. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Iterable |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2561 | 63 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Iterable

We target growth marketers at companies within E-commerce / Retail, Media \&amp; Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

## Key features

### ActiveCampaign

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Templates
- Dynamic Content
- Email Templates
- Engagement Tracking
- List Management
- Multi-Channel Marketing
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

### Iterable

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Templates
- Dynamic Content
- Email Templates
- Engagement Tracking
- List Management
- Multi-Channel Marketing
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Iterable Profile](https://www.capterra.co.uk/software/143902/iterable)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/143902/activecampaign/vs/iterable)

-----

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