---
description: Side-by-side comparison of ActiveCampaign vs Salesforce Marketing Cloud Account Engagement. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: ActiveCampaign vs Salesforce Marketing Cloud Account Engagement Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Salesforce Marketing Cloud Account Engagement](https://www.capterra.co.uk/compare/79367/134593/activecampaign/vs/pardot)

# Compare ActiveCampaign vs Salesforce Marketing Cloud Account Engagement

Canonical: https://www.capterra.co.uk/compare/79367/134593/activecampaign/vs/pardot

> Detailed comparison between ActiveCampaign and Salesforce Marketing Cloud Account Engagement. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Salesforce Marketing Cloud Account Engagement |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 2561 | 649 |
| **Starting Price** | US$15.00 | US$1,250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Salesforce Marketing Cloud Account Engagement

Organizations that use online marketing for lead generation

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Event Marketing
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Salesforce Marketing Cloud Account Engagement

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Event Marketing
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.capterra.co.uk/software/134593/pardot)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/134593/activecampaign/vs/pardot)

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