---
description: Side-by-side comparison of ActiveCampaign vs Ortto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Ortto Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Ortto](https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot)

# Compare ActiveCampaign vs Ortto

Canonical: https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot

> Detailed comparison between ActiveCampaign and Ortto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Ortto |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 2561 | 112 |
| **Starting Price** | US$15.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Ortto

Ortto is used by SaaS, ecommerce, not-for-profit, B2B or B2C, from startups to the Fortune 500.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Ortto

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Ortto Profile](https://www.capterra.co.uk/software/131879/autopilot)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Ortto Comparison - Capterra UK 2026","description":"Side-by-side comparison of ActiveCampaign vs Ortto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot","about":[{"@id":"https://www.capterra.co.uk/software/79367/activecampaign#software"},{"@id":"https://www.capterra.co.uk/software/131879/autopilot#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7b953fd5-8630-4b72-bcb9-b10c24a90331.jpeg","url":"https://www.capterra.co.uk/software/79367/activecampaign","@id":"https://www.capterra.co.uk/software/79367/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Ortto","description":"Ortto brings data, messaging and analytics on a single platform to helps businesses deliver remarkable experiences across the customer journey. Since 2015, Ortto has empowered over 16,000 users across the globe including Microsoft, TrustRadius, westfund, Frame.io and LiveChat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6261d6eb-96e7-43b2-a974-1601f95b5fbf.png","url":"https://www.capterra.co.uk/software/131879/autopilot","@id":"https://www.capterra.co.uk/software/131879/autopilot#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":112},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs Ortto","position":3,"item":"https://www.capterra.co.uk/compare/79367/131879/activecampaign/vs/autopilot","@type":"ListItem"}]}]}
</script>