---
description: Side-by-side comparison of ActiveCampaign vs Optimove. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Optimove Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Optimove](https://www.capterra.co.uk/compare/79367/131771/activecampaign/vs/optimove)

# Compare ActiveCampaign vs Optimove

Canonical: https://www.capterra.co.uk/compare/79367/131771/activecampaign/vs/optimove

> Detailed comparison between ActiveCampaign and Optimove. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Optimove |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2561 | 3 |
| **Starting Price** | US$15.00 | US$4,000.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Optimove

Online businesses in retail, gaming, fintech, services, apps, etc. looking to grow their business through their existing customers.

## Key features

### ActiveCampaign

- CRM
- Campaign Management
- Channel Management
- Contact Database
- Customer Segmentation
- Data Recovery
- Deal Management
- Email Marketing
- Email Monitoring
- Event Triggered Actions
- GDPR Compliance
- Lead Management
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Pipeline Reports
- Referral Tracking
- Reporting/Analytics
- Sales Activity Management
- Sales Reports

### Optimove

- CRM
- Campaign Management
- Channel Management
- Contact Database
- Customer Segmentation
- Email Marketing
- Event Triggered Actions
- GDPR Compliance
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Referral Tracking
- Reporting/Analytics
- Sales Reports

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Optimove Profile](https://www.capterra.co.uk/software/131771/optimove)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/131771/activecampaign/vs/optimove)

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