---
description: Side-by-side comparison of ActiveCampaign vs Upsales CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Upsales CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Upsales CRM](https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm)

# Compare ActiveCampaign vs Upsales CRM

Canonical: https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm

> Detailed comparison between ActiveCampaign and Upsales CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Upsales CRM |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2568 | 16 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Upsales CRM

Upsales can be used by all B2B companies. The majority of our customers reside in the small and mid-market space and typically have challenges with long and complex marketing and sales processes.

## Key features

### ActiveCampaign

- API
- CRM
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Sales Pipeline Management
- Segmentation
- Social Marketing
- Website Visitor Tracking
- Workflow Management

### Upsales CRM

- API
- CRM
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Sales Pipeline Management
- Segmentation
- Social Marketing
- Website Visitor Tracking
- Workflow Management

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Upsales CRM Profile](https://www.capterra.co.uk/software/129923/upsales-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm)

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