---
description: Side-by-side comparison of ActiveCampaign vs Upsales CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Upsales CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Upsales CRM](https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm)

# Compare ActiveCampaign vs Upsales CRM

Canonical: https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm

> Detailed comparison between ActiveCampaign and Upsales CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Upsales CRM |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2571 | 16 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

### Upsales CRM

Upsales can be used by all B2B companies. The majority of our customers reside in the small and mid-market space and typically have challenges with long and complex marketing and sales processes.

## Key features

### ActiveCampaign

- API
- CRM
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Sales Pipeline Management
- Segmentation
- Social Marketing
- Website Visitor Tracking
- Workflow Management

### Upsales CRM

- API
- CRM
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Sales Pipeline Management
- Segmentation
- Social Marketing
- Website Visitor Tracking
- Workflow Management

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Upsales CRM Profile](https://www.capterra.co.uk/software/129923/upsales-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Upsales CRM Comparison - Capterra UK 2026","description":"Side-by-side comparison of ActiveCampaign vs Upsales CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm","about":[{"@id":"https://www.capterra.co.uk/software/79367/activecampaign#software"},{"@id":"https://www.capterra.co.uk/software/129923/upsales-crm#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based marketing and sales automation platform that combines email marketing, multi-channel messaging, CRM, and landing pages in one system. Businesses use it to automate customer journeys, send personalized campaigns across email, SMS, and WhatsApp, and manage contacts and sales pipelines from a single place.\n\nKey features include a drag-and-drop email designer, 900+ pre-built automation recipes, contact segmentation and tagging, A/B testing, site tracking, custom reporting, and 1,000+ integrations with tools like Salesforce, Shopify, and Google Ads. A landing page builder and transactional email are also included.\n\nActiveCampaign suits small to midsize businesses through enterprise organizations across industries such as ecommerce, retail, education, fitness, and SaaS. Franchise and multi-location businesses are supported through a dedicated management hub. HIPAA support is available on Enterprise plans.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.capterra.co.uk/software/79367/activecampaign","@id":"https://www.capterra.co.uk/software/79367/activecampaign#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Upsales CRM","description":"Upsales offers a CRM, Marketing Automation, and Business Intelligence platform that helps companies manage their entire sales process, attract new leads, and analyze results all in one place. The platform keeps everything in one place so users can seamlessly transition between sales and marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4335a725-1230-40fa-8192-52eb9f9279ee.png","url":"https://www.capterra.co.uk/software/129923/upsales-crm","@id":"https://www.capterra.co.uk/software/129923/upsales-crm#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":16,"ratingValue":4.7},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs Upsales CRM","position":3,"item":"https://www.capterra.co.uk/compare/79367/129923/activecampaign/vs/upsales-crm","@type":"ListItem"}]}]}
</script>
