---
description: Side-by-side comparison of ActiveCampaign vs Zoho Marketing Automation. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Zoho Marketing Automation Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Zoho Marketing Automation](https://www.capterra.co.uk/compare/79367/1014883/activecampaign/vs/zoho-marketing-automation)

# Compare ActiveCampaign vs Zoho Marketing Automation

Canonical: https://www.capterra.co.uk/compare/79367/1014883/activecampaign/vs/zoho-marketing-automation

> Detailed comparison between ActiveCampaign and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Zoho Marketing Automation |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2561 | 14 |
| **Starting Price** | US$15.00 | US$19.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Zoho Marketing Automation

Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Zoho Marketing Automation

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Zoho Marketing Automation Profile](https://www.capterra.co.uk/software/1014883/zoho-marketing-automation)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/1014883/activecampaign/vs/zoho-marketing-automation)

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