---
description: Side-by-side comparison of ActiveCampaign vs Apptivo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: ActiveCampaign vs Apptivo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [ActiveCampaign \<span\>vs\</span\> Apptivo](https://www.capterra.co.uk/compare/79367/1011835/activecampaign/vs/apptivo)

# Compare ActiveCampaign vs Apptivo

Canonical: https://www.capterra.co.uk/compare/79367/1011835/activecampaign/vs/apptivo

> Detailed comparison between ActiveCampaign and Apptivo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Apptivo |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2561 | 708 |
| **Starting Price** | US$15.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Apptivo

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CRM
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Deal Management
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Live Chat
- Multi-Channel Communication
- Opportunity Management
- Pipeline Reports
- Referral Tracking
- Reminders
- Segmentation

### Apptivo

- API
- Activity Tracking
- CRM
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Deal Management
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Live Chat
- Multi-Channel Communication
- Opportunity Management
- Pipeline Reports
- Referral Tracking
- Reminders
- Segmentation

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.uk/software/79367/activecampaign)
- [View Apptivo Profile](https://www.capterra.co.uk/software/1011835/apptivo)
- [View Original Comparison](https://www.capterra.co.uk/compare/79367/1011835/activecampaign/vs/apptivo)

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