---
description: Side-by-side comparison of Toluna Start vs Kantar Marketplace. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Toluna Start vs Kantar Marketplace Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Toluna Start \<span\>vs\</span\> Kantar Marketplace](https://www.capterra.co.uk/compare/79183/218641/panelportal/vs/kantar-marketplace)

# Compare Toluna Start vs Kantar Marketplace

Canonical: https://www.capterra.co.uk/compare/79183/218641/panelportal/vs/kantar-marketplace

> Detailed comparison between Toluna Start and Kantar Marketplace. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Toluna Start | Kantar Marketplace |
| **Overall rating** | 4.2/5 | 4.0/5 |
| **Total Reviews** | 82 | 1 |
| **Starting Price** | - | £250.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Toluna Start

As a leading source for actionable insights, we help market researchers, insights professionals and brands anywhere in the world make clearer and better business decisions that drive business results.

### Kantar Marketplace

Insights professionals, marketers, or agencies that need fast, reliable feedback.

## Key features

### Toluna Start

- Benchmarking
- Customer Segmentation
- Customisable Questions
- Customisable Templates
- Data Visualisation
- Email Management
- Mobile Survey
- Randomisation
- Real-Time Data
- Reporting/Analytics
- Response Quotas
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- URL Customisation
- Visual Analytics

### Kantar Marketplace

- Benchmarking
- Customer Segmentation
- Customisable Questions
- Dashboard
- Data Visualisation
- Mobile Survey
- Randomisation
- Reporting/Analytics
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Surveys & Feedback
- Visual Analytics

## Links

- [View Toluna Start Profile](https://www.capterra.co.uk/software/79183/panelportal)
- [View Kantar Marketplace Profile](https://www.capterra.co.uk/software/218641/kantar-marketplace)
- [View Original Comparison](https://www.capterra.co.uk/compare/79183/218641/panelportal/vs/kantar-marketplace)

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