---
description: Side-by-side comparison of Preferred Patron Loyalty vs DataCandy. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Preferred Patron Loyalty vs DataCandy Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Community Software](/directory/30800/community/software) > [Preferred Patron Loyalty \<span\>vs\</span\> DataCandy](https://www.capterra.co.uk/compare/78966/132936/preferred-patron-loyalty/vs/datacandy)

# Compare Preferred Patron Loyalty vs DataCandy

Canonical: https://www.capterra.co.uk/compare/78966/132936/preferred-patron-loyalty/vs/datacandy

> Detailed comparison between Preferred Patron Loyalty and DataCandy. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Preferred Patron Loyalty | DataCandy |
| **Overall rating** | 4.9/5 | 4.3/5 |
| **Total Reviews** | 109 | 46 |
| **Starting Price** | US$29.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation |

## Best for

### Preferred Patron Loyalty

Small Business, Franchise, Enterprise—launch fast with white-label loyalty, automated campaigns, built-in SMS/email, advanced reporting, and multi-location control. Brand-safe, measurable growth.

### DataCandy

DataCandy serves small businesses, large-scale enterprises, and everyone in between. Attract new customers, encourage repeat visits, see better profits and boost revenue with DataCandy.

## Key features

### Preferred Patron Loyalty

- API
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- SMS Marketing

### DataCandy

- API
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- SMS Marketing

## Links

- [View Preferred Patron Loyalty Profile](https://www.capterra.co.uk/software/78966/preferred-patron-loyalty)
- [View DataCandy Profile](https://www.capterra.co.uk/software/132936/datacandy)
- [View Original Comparison](https://www.capterra.co.uk/compare/78966/132936/preferred-patron-loyalty/vs/datacandy)

-----

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