---
description: Side-by-side comparison of Smart Loyalty Platform vs Guusto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smart Loyalty Platform vs Guusto Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smart Loyalty Platform \<span\>vs\</span\> Guusto](https://www.capterra.co.uk/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto)

# Compare Smart Loyalty Platform vs Guusto

Canonical: https://www.capterra.co.uk/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto

> Detailed comparison between Smart Loyalty Platform and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smart Loyalty Platform | Guusto |
| **Overall rating** | 5.0/5 | 4.9/5 |
| **Total Reviews** | 1 | 3787 |
| **Starting Price** | US$20,000.00 | US$4.80 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Smart Loyalty Platform

Retail, CPG, Travel, Hospitality brands with at least $50M in revenue. Within these companies, Loyalty Program Managers/Directors/VPs, CMOs, CIOs, and COOs.

### Guusto

Guusto serves HR and operations leaders at frontline, deskless, and distributed organizations, including healthcare, retail, hospitality, manufacturing, construction, and financial services.

## Key features

### Smart Loyalty Platform

- CRM
- Loyalty Cards
- Loyalty Program
- Member Portal
- Membership Management
- Referral Tracking
- Rewards Management

### Guusto

- AI/Machine Learning
- API
- Awards Management
- Chat/Messaging
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Member Portal
- Recognition Tracking
- Referral Tracking
- Reminders
- Rewards Management
- Single Sign On
- eCards

## Links

- [View Smart Loyalty Platform Profile](https://www.capterra.co.uk/software/78964/aimia-loyalty-platform-saas)
- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Original Comparison](https://www.capterra.co.uk/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto)

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