---
description: Side-by-side comparison of SAS Customer Intelligence 360 vs Sailthru. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAS Customer Intelligence 360 vs Sailthru Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [SAS Customer Intelligence 360 \<span\>vs\</span\> Sailthru](https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud)

# Compare SAS Customer Intelligence 360 vs Sailthru

Canonical: https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud

> Detailed comparison between SAS Customer Intelligence 360 and Sailthru. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SAS Customer Intelligence 360 | Sailthru |
| **Overall rating** | 4.9/5 | 3.9/5 |
| **Total Reviews** | 8 | 11 |
| **Starting Price** | US$8,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### SAS Customer Intelligence 360

SAS Customer Intelligence 360 anticipates the needs of companies across all geographies, primarily serving chief marketing officers, digital transformation officers, and customers experience leaders.

### Sailthru

For businesses of all sizes.

## Key features

### SAS Customer Intelligence 360

- API
- Activity Tracking
- Ad hoc Reporting
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Data Source Connectors
- Email Management
- Engagement Tracking
- Event Marketing
- Lead Capture
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

### Sailthru

- API
- Activity Tracking
- Ad hoc Reporting
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Data Source Connectors
- Email Management
- Engagement Tracking
- Event Marketing
- Lead Capture
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

## Links

- [View SAS Customer Intelligence 360 Profile](https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360)
- [View Sailthru Profile](https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud)
- [View Original Comparison](https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SAS Customer Intelligence 360 vs Sailthru Comparison - Capterra UK 2026","description":"Side-by-side comparison of SAS Customer Intelligence 360 vs Sailthru. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud","about":[{"@id":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360#software"},{"@id":"https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"SAS Customer Intelligence 360","description":"SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution focusing on intelligent, purpose driven marketing. Using dynamic data collection, CI 360 enables marketers to gain a holistic view of all components of the customer journey. With SAS CI 360, marketers can use owned data to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6125c50c-4027-4c81-b36e-4e17bbd43c5b.png","url":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360","@id":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Sailthru","description":"Marketing personalization platform with omnichannel customer connection, data collection, customer profiles building, and analytics.","url":"https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud","@id":"https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":11},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/30012/campaign-management/software","@type":"ListItem"},{"name":"SAS Customer Intelligence 360 vs Sailthru","position":3,"item":"https://www.capterra.co.uk/compare/78209/155116/sas-customer-intelligence-360/vs/sailthru-customer-retention-cloud","@type":"ListItem"}]}]}
</script>
