---
description: Side-by-side comparison of SAS Customer Intelligence 360 vs Google Cloud AutoML. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAS Customer Intelligence 360 vs Google Cloud AutoML Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [SAS Customer Intelligence 360 \<span\>vs\</span\> Google Cloud AutoML](https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl)

# Compare SAS Customer Intelligence 360 vs Google Cloud AutoML

Canonical: https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl

> Detailed comparison between SAS Customer Intelligence 360 and Google Cloud AutoML. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SAS Customer Intelligence 360 | Google Cloud AutoML |
| **Overall rating** | 4.9/5 | 4.2/5 |
| **Total Reviews** | 8 | 5 |
| **Starting Price** | US$8,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### SAS Customer Intelligence 360

SAS Customer Intelligence 360 anticipates the needs of companies across all geographies, primarily serving chief marketing officers, digital transformation officers, and customers experience leaders.

### Google Cloud AutoML

AutoML is a machine-learning cloud product for businesses involved in research, cyber security, data processing, or analysis. It is targeted at users who need to train models or generate predictions.

## Key features

### SAS Customer Intelligence 360

- API
- Activity Dashboard
- Attribution Modeling
- Channel Management
- Customisable Templates
- Data Capture and Transfer
- Data Extraction
- Data Import/Export
- Data Integration
- Data Source Connectors
- Data Visualisation
- Lead Management
- Mobile Ad Serving
- Model Training
- Monitoring
- Natural Language Processing
- Predictive Modeling
- Real Time Data Collection
- Real-Time Data
- Website Visitor Tracking

### Google Cloud AutoML

- API
- Activity Dashboard
- Data Capture and Transfer
- Data Extraction
- Data Import/Export
- Data Visualisation
- Model Training
- Natural Language Processing
- Predictive Modeling

## Links

- [View SAS Customer Intelligence 360 Profile](https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360)
- [View Google Cloud AutoML Profile](https://www.capterra.co.uk/software/1025332/automl)
- [View Original Comparison](https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SAS Customer Intelligence 360 vs Google Cloud AutoML Comparison - Capterra UK 2026","description":"Side-by-side comparison of SAS Customer Intelligence 360 vs Google Cloud AutoML. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl","about":[{"@id":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360#software"},{"@id":"https://www.capterra.co.uk/software/1025332/automl#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"SAS Customer Intelligence 360","description":"SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution focusing on intelligent, purpose driven marketing. Using dynamic data collection, CI 360 enables marketers to gain a holistic view of all components of the customer journey. With SAS CI 360, marketers can use owned data to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6125c50c-4027-4c81-b36e-4e17bbd43c5b.png","url":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Cloud AutoML","description":"AutoML is a cloud tool for developers with limited ML expertise to create and train custom training models. Users can upload labeled or unlabeled images via the UI to train, deploy, and serve them. It also allows admins to analyze quality stats and generate predictions through the UI or a REST API. The tool uses transfer learning (TL) via Google Colab and a neural architecture search (NAS) method to help increase ML model speeds and generate predictions more accurately. \n\nAutoML annotates images and cleans labels to boost data quality and relieve pressure from time-consuming ML tasks. It is suitable for automating ML workflows via automatic training and multi-model tuning. Vision API models can be used to detect emotion or understand texts. The system searches for language pair translations and classifies images or text through natural language processing (NLP). It features several algorithms to enable deep-learning model customization without data science or programming knowledge.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7961c22c-69d6-46ad-be7a-d4d83f5f2053.png","url":"https://www.capterra.co.uk/software/1025332/automl","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1025332/automl#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":5},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"SAS Customer Intelligence 360 vs Google Cloud AutoML","position":3,"item":"https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/78209/1025332/sas-customer-intelligence-360/vs/automl#breadcrumblist"}]}
</script>
