---
description: Side-by-side comparison of Salesforce Marketing Cloud vs Bigin by Zoho CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Bigin by Zoho CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Bigin by Zoho CRM](https://www.capterra.co.uk/compare/7723/204998/salesforce-marketing-cloud/vs/bigin-by-zoho-crm)

# Compare Salesforce Marketing Cloud vs Bigin by Zoho CRM

Canonical: https://www.capterra.co.uk/compare/7723/204998/salesforce-marketing-cloud/vs/bigin-by-zoho-crm

> Detailed comparison between Salesforce Marketing Cloud and Bigin by Zoho CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Bigin by Zoho CRM |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 526 | 724 |
| **Starting Price** | US$25.00 | £0.80 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Bigin by Zoho CRM

Bigin is used by real estate agents, software consultants, educators, insurance professionals, legal practitioners, e-commerce sellers, solopreneurs, freelancers, agencies, and nonprofits.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- CRM
- Channel Management
- Customer Engagement
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Media Integration

### Bigin by Zoho CRM

- API
- Activity Tracking
- CRM
- Channel Management
- Customer Engagement
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Media Integration

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud)
- [View Bigin by Zoho CRM Profile](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/7723/204998/salesforce-marketing-cloud/vs/bigin-by-zoho-crm)

-----

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