---
description: Side-by-side comparison of Salesforce Marketing Cloud vs Lotame. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Lotame Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Lotame](https://www.capterra.co.uk/compare/7723/168536/salesforce-marketing-cloud/vs/lotame)

# Compare Salesforce Marketing Cloud vs Lotame

Canonical: https://www.capterra.co.uk/compare/7723/168536/salesforce-marketing-cloud/vs/lotame

> Detailed comparison between Salesforce Marketing Cloud and Lotame. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Lotame |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 529 | 30 |
| **Starting Price** | US$25.00 | US$1.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Lotame

Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

## Key features

### Salesforce Marketing Cloud

- API
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Competitive Analysis
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualisation
- Email Monitoring
- Engagement Tracking
- Lead Management
- Multi-Channel Marketing
- Reporting/Analytics
- Sales Activity Management

### Lotame

- API
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- Campaign Management
- Campaign Segmentation
- Competitive Analysis
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Security
- Data Visualisation
- Engagement Tracking
- Multi-Channel Marketing
- Reporting/Analytics

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud)
- [View Lotame Profile](https://www.capterra.co.uk/software/168536/lotame)
- [View Original Comparison](https://www.capterra.co.uk/compare/7723/168536/salesforce-marketing-cloud/vs/lotame)

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