---
description: Side-by-side comparison of Salesforce Marketing Cloud vs HubSpot CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: Salesforce Marketing Cloud vs HubSpot CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> HubSpot CRM](https://www.capterra.co.uk/compare/7723/152373/salesforce-marketing-cloud/vs/hubspot-crm)

# Compare Salesforce Marketing Cloud vs HubSpot CRM

Canonical: https://www.capterra.co.uk/compare/7723/152373/salesforce-marketing-cloud/vs/hubspot-crm

> Detailed comparison between Salesforce Marketing Cloud and HubSpot CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | HubSpot CRM |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 526 | 4451 |
| **Starting Price** | US$25.00 | US$20.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### HubSpot CRM

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- CRM
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Monitoring
- Performance Metrics
- Real-Time Data
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

### HubSpot CRM

- API
- Activity Tracking
- CRM
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Lead Qualification
- Monitoring
- Performance Metrics
- Real-Time Data
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud)
- [View HubSpot CRM Profile](https://www.capterra.co.uk/software/152373/hubspot-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/7723/152373/salesforce-marketing-cloud/vs/hubspot-crm)

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